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題名:敘說策略探究統一企業
書刊名:樹德科技大學學報
作者:甘兆欽 引用關係邱清爐 引用關係
作者(外文):Kan, Chao-chinChiu, Ching-lu
出版日期:2014
卷期:16:2
頁次:頁21-36
主題關鍵詞:複雜理論敘說探究混沌與秩序產業疆界創造性破壞Complexity theoryNarrative explorationIndustry frontierCreative destruction
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:64
  • 點閱點閱:3
Schumpeter(1934)被稱為現代企業思想之父,視創新為企業家將生產要素重新組合,使得產業功能改變以滿足市場的新需求。本文以統一企業為個案研究對象來說明四十多年公司的發展,如何以策略引導從過去地方性的麵粉工廠成長為目前的國際化集團,確實值得學術界探究其原因,並將其發展過程分享中小企業。本研究以複雜理論來敘說策略並探究統一企業如何蛻變來擴充其食品產業疆界。二手資料文本包括六篇過去有關統一企業的期刊論文、統一企業月刊以及統一企業官網等資訊,用以敘說探究分析統一企業在策略指引下如何成長茁壯。歸納結果顯示,統一企業從創業初期著重於供給面的單一產品製造轉變為多元產品與服務;茁壯期強調需求面透過混沌與秩序思維來打破市場均衡開創新事業;之後聚焦於社會面的利害關係人之合作綜效,以擴充其食品產業疆界,即Schumpeter所謂的創造性破壞或創新的結果。
Schumpeter (1934) is reckoned as a mentor in modern business philosophy. He saw innovation as entrepreneurs' way to recombine productive factors for changing industry functions and to satisfy new demands in the market. The research uses Uni-President Enterprises Corp. as a case study to explore its development during forty years. How Uni-President Enterprises Corp. applied strategy to guide the growth from a local flour factory to develop and form into an international group, is worth academic research on the cause, and share the process of growth of Uni-President Enterprises Corp. to small and medium size enterprises. The research uses complexity theory with narration strategy to explore how Uni-President Enterprises Corp. changes and extends the food industry frontier. The second-hand data was applied to interpret how Uni-President Enterprises Corp. grows by strategy guideline, including six Journals, monthly of Uni-President Enterprises Corp., and formal internet of Uni-President Enterprises Corp. The results of induction find that during the initiative period, Uni-President Enterprises Corp. puts emphasis on the supply-side, from alone products transforming to multi-products and services by strategic guideline. The growth period of Uni-President Enterprises Corp. focuses on the demand-side with chaos and order thinking to break the state of market equilibrium, create new businesses and to concentrate on the social-side of stakeholder for corporation synthesis leads to extent of the food industry frontier.
期刊論文
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13.Alvarez, S. A.、Busenitz, L. W.(2001)。The Entrepreneurship of Resource-Based Theory。Journal of Management,27(6),755-775。  new window
14.Oliver, K. L.(1998)。A Journey into Narrative Analysis : A Methodology for Discovering Meanings。Journal of Teaching in Physical Education,17(2),244-259。  new window
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16.甘兆欽(20131200)。策略變革敘說統一企業疆界。南台學報,38(4),17-38。  延伸查詢new window
17.Cummings, S.、Daellenbach, U.(2009)。A Guide to the future of strategy? The history of Long Range Planning。Long Range Planning,42,234-236。  new window
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21.Tsoukas, H.、Hatch, M. J.(2001)。Complex thinking, complex practice: The case for a narrative approach to organizational complexity。Human Relations,54(8),979-1013。  new window
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23.Teece, David J.、Pisano, Gary、Shuen, Amy(1997)。Dynamic Capabilities and Strategic Management。Strategic Management Journal,18(7),509-533。  new window
24.莊素玉(2008)。統一超商總經理徐重仁--簡單,就有視野。天下雜誌,400,156-158。  延伸查詢new window
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圖書
1.根井雅弘、劉錦秀(2003)。熊彼得:知識經濟創造性破壞。台北:商周。  延伸查詢new window
2.統一企業行銷企劃室(2007)。Wisdom Distribution Service Corporation, L.O.V.E 統一送給地球上的你40份愛與禮物。台南:統一企業。  延伸查詢new window
3.Sandel, Michael J.、吳四明、姬健梅(2012)。錢買不到的東西:金錢與正義的攻防。臺北:先覺。  延伸查詢new window
4.Cohen, B.(1997)。The Edge of Chaos: Financial Booms, Bubbles, Crashes and Chaos。John Wiley & Sons, Inc.。  new window
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7.統一企業(1997)。宏觀多角統一企業30年。台南市:統一企業。  延伸查詢new window
8.統一企業(2001)。統一企業心靈白皮書。台南市:統一企業。  延伸查詢new window
9.蔡敦浩、方世杰(2012)。策略管理。滄海書局。  延伸查詢new window
10.Porter, M. E.(1985)。Competitive Advantage。New York:Free Press。  new window
11.Knight, F. H.(1921)。Risk, uncertainty, and profit。Boston, Massachusetts:Hart, Schaffner & Marx。  new window
12.Brown, S. L.、Eisenhardt, K. M.(1998)。Competing on the Edge。Boston, MA:Harvard business School Press。  new window
13.Kim, W. Chan、Mauborgne, Renée A.(2005)。Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant。Harvard Business School Publishing Corporation。  new window
14.Shane, S.(2003)。A General Theory of Entrepreneurship: The Individual-Opportunity Nexus。Edward Elgar。  new window
15.Schumpeter, Joseph A.(1934)。The Theory of Economic Development。Harvard University Press。  new window
16.Clandinin, D. Jean、Connelly, F. Michael(2000)。Narrative inquiry: Experience and story in qualitative research。Jossey-Bass。  new window
17.Waldrop, M. M.、齊若蘭(2001)。複雜。台北:天下。  延伸查詢new window
其他
1.羅智先(2008)。統一企業業績發表,http://www.uni-president.com.tw/upload/Corporator_c/.../97.01.09.pdf。  new window
2.統一企業公司(2011)。統一流通業與母公司的營業額,http://www.uni-president.com.tw/。  延伸查詢new window
圖書論文
1.Alvarez, S. A.、Barney, J. B.(2002)。Resource-based theory and the entrepreneurial firm。Creating a new mindset: Integrating strategy and entrepreneurship perspectives。New York:John Wiley & Sons。  new window
 
 
 
 
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