低成本航空在歐美已行之有年，近年來低成本航空在亞洲地區亦蓬勃發展，目前已有12家外籍低成本航空公司飛航台灣，為民眾帶來另一種選擇。本研究旨在探討搭乘傳統航空公司及低成本航空公司國際航線之旅客，對於服務品質、滿意度、品牌權益與忠誠度之差異。結果發現搭乘傳統航空公司旅客的服務品質、滿意度、品牌權益與忠誠度皆高於搭乘低成本航空公司的旅客，低成本航空旅客的忠誠度與客群的維持恐成為嚴峻挑戰。成立國籍低成本航空公司，或將現有航空公司轉型，宜審慎評估旅客的需求，縝密規劃。低成本航空在歐美已行之有年，近年來低成本航空在亞洲地區亦蓬勃發展，目前已有12家外籍低成本航空公司飛航台灣，為民眾帶來另一種選擇。本研究旨在探討搭乘傳統航空公司及低成本航空公司國際航線之旅客，對於服務品質、滿意度、品牌權益與忠誠度之差異。結果發現搭乘傳統航空公司旅客的服務品質、滿意度、品牌權益與忠誠度皆高於搭乘低成本航空公司的旅客，低成本航空旅客的忠誠度與客群的維持恐成為嚴峻挑戰。成立國籍低成本航空公司，或將現有航空公司轉型，宜審慎評估旅客的需求，縝密規劃。

It's been decades for the operation of low cost carriers (LCC) in Europe and America, while the market in Asia has boomed in recent years. Currently there are twelve LCC operating between Taiwan and other Asian cities, providing an alternative for passengers. The present study aimed to investigate the different perceptions of passengers between traditional airlines and LCC regarding service quality, satisfaction, brand equity, and loyalty. Compared to LCC passengers, the results reveal that passengers taking full service carriers perceived higher standard of service quality, satisfaction, brand equity and loyalty. It leads to a severe challenge for LCC to retain passengers and enhance customer loyalty. It is strongly recommended that airlines cautiously assess passenger demands and requirements before engaging in LCC operation.