In recent years, traditional industries have been impacted by the following reasons and so in economy, science, and technology. First, environmental trend rapidly exchange, especially for product design reforming and enterprise production manufacturing. There upon product had greatly obvious marketing fluctuation changed, but gradually had many product design questions. For example, traditional industry has massive outside moves and withers the phenomenon. In research method, from product development management perspective, designs were usually focused on production technique development in past. However, current design goal has been shifted to innovation technology application to really catch and meet customers’ consumption changes in times. Producer’s multi-goal of decision question, explores why some research concludes that tradition product industries and a multi-criteria decision of business management approach is changeable with unclear condition and time. This perspective study also helps enterprise’s to face important reforms by using Fuzzy set with multi-attribute policy making research business management. Recently, research of product development for enhancing industry business excellence is facing the challenge of globalization, then, creative product development and customer consumption satisfaction are keys for growth of an enterprise. Hence, in product development competition, apply product technological innovation, and successfully achieve the good goals of delicate and creative design. So, enhancing industry business excellence study establishes trend in product development, observes customer demand, controls innovation, and stimulates design ability. Lastly, in cases study, it achieves product development goal of user’s satisfaction toward industry business excellence.