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題名：掀開「卡洛塔妮」的祕密：臺灣幼兒淺市奶粉之行銷組合與績效的研究
書刊名：高雄應用科技大學學報
作者：蔡正飛／楊惠娥／葉怡真
作者(外文)：Tsai, Philip C. F.／Yang, Hui-o／Yeh, Yi-chen
出版日期：2014
卷期：43
頁次：頁29-50
主題關鍵詞：跨國企業；行銷組合；消費者對外國產品的偏好；個人行銷；MNCs；Marketing mix；Customer preference for foreign products；Personal selling
原始連結：連回原系統網址new window
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  • 點閱點閱:17
期刊論文
1.Shimp, T. A.、Samiee, S.、Madden, T. J.(1993)。Countries and their products: A cognitive structure perspective。Journal of the Academy of Marketing Science，21(4)，323-330。  new window
2.許延年(2004)。台灣藥局現狀和未 來發展方向之探討。立德學報，1(2)，63-77。new window  延伸查詢new window
3.Amould, E. J.(1989)。Toward a broadened theory of preference formation and the diffusion ofinnovations: Cases from Zinder province, Niger RepuDiic。Journal of Consumer Research，16，239-267。  new window
4.Bhuian, S.N.(1999)。Customer attitude toward marketing mix element pertaining to foreign products in an emerging international market。International Journal of Commerce and Management，9，116-137。  new window
5.Cordell, Victor V.(1991)。Competitive Context and Price as Moderators of Country of Origin Preferences。Journal of the Academy of Marketing Science，19(2)，123-128。  new window
6.Deshpande, R.(2010)。Why You Aren’t Buying Venezuelan Chocolate。Harvard Business Review, December，1-3。  new window
7.Ger, G.(1993)。The development of consumer desire in marketing and developing economies: The cases of Romania and Turkey.。Advances in Consumer Research，20，102-107。  new window
8.Batra, R.、Ramaswamy, V.、Alden, D. L.、Steenkamp, Jan-Benedict E. M.、Ramachander, S.(2000)。Effects of brand local and nonlocal origin on consumer attitudes in developing countries。Journal of Consumer Psychology，9(2)，83-95。  new window
9.Schooler, R. D.(19651100)。Product Bias in the Central American Common Market。Journal of Marketing Research，2(4)，394-397。  new window
10.Ulgado, F. M.、Lee, M.(1993)。Consumer Evaluations of Bi-national Products in the Global Market。Journal of International Marketing，1(3)，5-22。  new window
11.Peterson, Robert A.、Wotruba, Thomas R.(1996)。What Is Direct Selling?: Definition, Perspectives, and Research Agenda。Journal of Personal Selling & Sales Management，16(4)，1-16。  new window
12.Bilkey, Warren J.、Nes, E. B.(1982)。Country-of-origin effects on product evaluations。Journal of International Business Studies，13(1)，89-100。  new window
13.Ohmae, Kenichi(1989)。The global logic of strategic alliances。Harvard Business Review，67(2)，142-154。  new window
14.Klein, Jill Gabrielle、Ettenson, R.、Morris, Marlenne D.(1998)。The animosity model of foreign product purchase: An empirical test in the People's Republic of China。Journal of Marketing，62(1)，89-100。  new window
15.Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies，23(3)，477-497。  new window
16.Saxe, Robert、Weitz, Barton A.(1982)。The SOCO scale: A measure of the customer orientation of salespeople。Journal of Marketing Research，19(3)，343-351。  new window
17.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
18.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing，57(3)，68-85。  new window
圖書
1.林資敏、陳德文、王月娥、李京生、高雅勁、黃德榮、韓復華(2004)。銷資料年鑑。台北市：總研社股份有限公司。  延伸查詢new window
2.張艾雯、邵志忠、李河水(1991)。台灣嬰兒食品消費現況分析。台北市：行政院農業委員會。  延伸查詢new window
3.Daniels, J. D.(1989)。International business: Environments and options。Reading. MA：Addison-Wesley。  new window
4.Keegan, Warren J.、Green, Mark C.(2008)。Global Marketing。Pearson Prentice Hall。  new window
5.Kotler, P.(2005)。FAQ’s marketing。Marshall Cavendish Business。  new window
6.黃俊英(2005)。行銷學的世界。台北：天下遠見出版股份有限公司。  延伸查詢new window
7.Armstrong, Gary、Kotler, Philip(2007)。Marketing: An introduction。Pearson Education。  new window
8.Kotler, Philip(2003)。Marketing insights from A to Z: 80 concepts every manager needs to know。John Wiley & Sons。  new window
9.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
10.Olson, J.C.(1972)。Cue Utilization of the Quality Perception Process: A cognitive model and an empirical test。Doctoral dissertation Durham, NC：Purdue University。  new window
圖書論文
1.Grayson, K.(1999)。The strategic advantages of direct selling.。Mastering Marketing。London：Pearson Education Limited。  new window
 
 
 
 
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