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來源文獻資料
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外文摘要
引文資料
題名:
網路交易安全訊息說服力之研究
書刊名:
朝陽商管評論
作者:
傅善恆
/
鍾任傑
/
鄭江宇
作者(外文):
Fu, Shan-heng
/
Chung, Jen-chieh
/
Cheng, Chiang-yu
出版日期:
2014
卷期:
13:1
頁次:
頁1-24
主題關鍵詞:
電子商務
;
交易安全
;
態度改變
;
E-commerce
;
Transaction assurance
;
Attitude change
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:22
本研究旨在於探討「什麼樣的交易安全訊息設計能夠改善消費者信用卡交易態度?」。研究對象為持有信用卡但卻不以該方式進行網路交易之消費者,透過對訊息強度與訊息來源之操弄,試圖將信用卡交易態度由原先近似拒絕改善為近似接受。研究結果顯示,不同訊息呈現方式或不同的訊息來源對於信用卡交易態度具有顯著之影響,其中以權威性+對比性+稀有性+國外認證機構之交易安全訊息最能夠改善消費者信用卡交易態度。在實務電子商務網站方面,分析結果發現我國食、衣、住、行、育、樂等各大購物網站皆缺乏強而有力之安全交易訊息之呈現。
以文找文
The purpose of this study is to explore "to what extent transaction assurance design can improve consumers' attitude toward using credit card to shop online". Consumers who own credit card but do not prefer using them online were selected as research subjects. By manipulating message strength and message source, we tried to change their attitude toward credit card usage from nearly negative to nearly positive. The results show that different levels of message strength and message source impose different impacts on credit card usage attitude. Specifically, security information with "authority+contrast+scarcity+international trustmark" exhibits the most significant effect on attitude improvement. We also examined a variety of websites and found that they offer no strengthen-enough transaction assurance information to consumers. Overall, our findings help understand consumers' responses when they face different security information as well as the kind of assurance design to be used to improve their credit card usage attitude.
以文找文
期刊論文
1.
Severin, J.(1967)。Another look at cue summation。Audio Visual Communication Review,15(4),386-401。
2.
Andrews, J. C.、Shimp, T. A.(1990)。Effects of Involvement, Argument Strength, and Source Characteristics on Central and Peripheral Processing of Advertising。Psychology & Marketing,7(3),195-214。
3.
Kim, D. J.、Steinfield, C.、Lai, Y. J.(2008)。Revisiting the role of web assurance seals in business-to-consumer electronic commerce。Decision Support System,44(4),1000-1015。
4.
Bhattacherjee, A.、Sanford, C.(2006)。Influence Processes for Information Technology Acceptence: An Elaboration Likelihood Model。MIS Quarterly,30(4),805-825。
5.
Bagozzi, R. P.(1996)。The role of arousal in the creation and control of the halo effect in attitude models。Psychology and Marketing,13(3),235-264。
6.
Jiang, P.、Jones, D. B.、Javie, S.(2008)。How third-party certification programs relate to consumer trust in online transactions: an exploratory study。Psychology & Marketing,25(9),839-858。
7.
Kim, D.、Benbasat, I.(2006)。The effects of trusting assuring arguments on consumer trust in internet stores: application of Toulmin's model of argumentation。Information Systems Research,17(3),286-300。
8.
Kim, D.、Benbasat, I.(2010)。Designs for effective implementation of trust assurances in internet stores。Communications of the ACM,53(2),121-126。
9.
LaRose, Robert、Rifon, Nora J.(2007)。Promoting i-safety: effects of privacy warnings and privacy seals on risk assessment and online privacy behavior。Journal of Consumer Affairs,41(1),127-149。
10.
Munch, J. M.、Swasy, J. L.(1988)。Rhetorical question, summarization frequency, and argument strength effects on recall。Journal of Consumer Research,15(1),69-76。
11.
Park, H. S.、Levine, T. R.、Westerman, C. Y. Kingsley、Orfgen, T.、Foregger, S.(2007)。The effects of argument quality and involvement type on attitude formation and attitude change: a test of dual-process and social judgment predictions。Human Communication Research,33(1),81-102。
12.
數位時代(2010)。2010台灣網站100強。數位時代,190,84-89。
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13.
Chu, Shu-Chuan、Kamal, Sara(2008)。The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: An exploratory study。Journal of Interactive Advertising,8(2),26-37。
14.
Rhine, R. J.、Severence, L. J.(1970)。Ego-involvement, discrepancy, source credibility, and attitude change。Journal of personality and social psychology,16(2),175-190。
15.
Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research,14(1),83-95。
16.
Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。
17.
Park, Do-Hyung、Lee, Jumin、Han, Ingoo(2007)。The Effect of Online Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement。International Journal of Electronic Commerce,11(4),125-148。
18.
Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。
19.
Ba, Sulin、Pavlou, Paul A.(2002)。Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior。MIS Quarterly,26(3),243-268。
20.
Kim, Dongmin、Benbasat, Izak(2009)。Trust-Assuring arguments in B2C E-commerce: Impact of content, source, and price on trust。Journal of Management Information Systems,26(3),175-206。
21.
Noteberg, A.、Christiaanse, E.、Wallage, P.(2003)。Consumer Trust in Electronic Channels: The Impact of Electronic Commerce Assurance on Consumers' Purchasing Likelihood and Risk Perceptions。e-Service Journal,2(2),46-67。
22.
Areni, C. S.、Lutz, R. J.(1988)。The Role of Argument Quality in the Elaboration Likelihood Model。NA--Advances in Consumer Research,15,197-203。
圖書
1.
Ajzen, I.、Fishbein, M.(1980)。Understanding Attitudes and Predicting Social Behavior。Englewood Cliffs, New Jersey:Prentice-Hall。
2.
Cialdini. R. B.(1993)。Influence: The Psychology of Persuasion。NY:William Morrow and Company, Inc。
3.
Toulmin, Stephen E.(1958)。The Use of Argument。Cambridge University Press。
4.
Sherif, M.、Hovland, C. I.(1961)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。Oxford。
5.
Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。
6.
Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。
其他
1.
資策會產業情報研究所(2010)。2010年臺灣線上購物市場發展趨勢,http://www.ithome.com.tw/itadm/article.php?c=58860。
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