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題名:賽會形象、目的地意象、賽會滿意度與行為意圖之關係研究
書刊名:臺灣體育運動管理學報
作者:王建興 引用關係方怡潔
作者(外文):Wang, Chien-hsinFang, Yi-chieh
出版日期:2013
卷期:13:2
頁次:頁135-157
主題關鍵詞:賽會管理目的地行銷路跑賽Event managementDestination marketingRoad-running events
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:90
  • 點閱點閱:50
期刊論文
1.Gibson, H. J.、Qi, C.X.、Zhang, J. J.(2008)。Destination Image and Intent to Visit China and the 2008 Beijing Olympic Games。Journal of Sport Management,22,427-450。  new window
2.Chalip, L.、McGuirty, J.(2004)。Bundling sport events with the host destination。Journal of Sport Tourism,9(3),267-282。  new window
3.Gibson, H. J.(2003)。Sport tourism: An introduction to the special issue。Journal of Sport Management,17(3),205-213。  new window
4.Chalip, L.、Green, B. C.、Hill, B.(2003)。Effects of sport event media on destination image and intention to visit。Journal of Sport Management,17(3),214-234。  new window
5.邱莉燕(201302)。在運動裡觀光創造台灣旅遊新藍海。遠見雜誌,156-159。  延伸查詢new window
6.方怡潔、伍木成、王建興(2012)。參與式賽會賽會形象量表編製之研究。體育運動與Amos統計應用期刊,1,18-26。  延伸查詢new window
7.林宏恩、古志銘、李岳修(20090900)。國內運動觀光賽會形象理論模式之驗證。運動健康與休閒學刊,13,143-156。  延伸查詢new window
8.林宏恩、古志銘、陳文貞(20100500)。運動觀光賽會形象、目的地形象與目的地忠誠度關係之研究--以2009高雄世界運動會為例。休閒與遊憩研究,4(1),157-184。new window  延伸查詢new window
9.Kaplanidou, K.、Gibson, H. J.(2010)。Predicting behavioral intentions of active event sport tourists: The case of a small-scale recurring sports events。Journal of Sport & Tourism,15(2),163-179。  new window
10.林東興、楊子孟、涂鵬斐(20101200)。外籍運動觀光客對賽會滿意度、目的地形象知覺與再訪意圖之關係研究--以2009臺北聽障奧運為例。臺灣體育運動管理學報,10(4),75-94。new window  延伸查詢new window
11.陳成業、林怡秀(200903)。運動賽會運動場館設施與現場觀眾滿意度關係之研究--以臺中洲際棒球場第37屆世界盃棒球賽為例。體育學報,42(1),55-67。new window  延伸查詢new window
12.Lepp, A.、Gibson, H.(2003)。Tourist Roles, Perceived Risk and International Tourism。Annals of Tourism Research,30(3),606-624。  new window
13.Qu, Hailin、Kim, Lisa Hynjung、Im, Holly Hyunjung(2011)。A model of destination branding: Integrating the concepts of the branding and destination image。Tourism Management,32(3),465-476。  new window
14.Gwinner, Kevin P.(1997)。A model of image creation and image transfer in event sponsorship。International Marketing Review,14(3),145-158。  new window
15.Kaplanidou, K.、Vogt, C.(2007)。The interrelationship between sport event and destination image and sport tourists' behaviors。Journal of Sport & Tourism,12(3/4),183-206。  new window
16.Chi, Christina Geng-Qing、Qu, Hailin(2008)。Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach。Tourism Management,29(4),624-636。  new window
17.林士彥、張良漢、蘇士博(20070300)。賽會服務品質與價值對現場觀眾滿意度及忠誠度之相關性研究--以中華職棒為例。體育學報,40(1),77-92。new window  延伸查詢new window
18.Xing, X.、Chalip, L.(2006)。Effects of hosting a sport event on destination brand: a test of cobranding and match-up models。Sport Management Review,9(1),49-78。  new window
19.Chon, K. S.(1991)。Tourism destination image modification process。Tourism Management,12(1),68-72。  new window
20.Chen, N.、Funk, C.(2010)。Exploring destination image, experience and revisit intention: A comparison of sport and non-sport tourist perceptions。Journal of Sport & Tourism,15(3),239-259。  new window
21.Cunningham, G. B.、Kwon, H.(2003)。The theory of planned behaviour and intentions to attend a sport event。Sport Management Review,6(2),127-145。  new window
22.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
23.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management,22(6),607-616。  new window
24.曹校章、林聯喜(20120600)。2009年臺北聽障奧運觀賞者觀光意象、滿意度與重遊意願研究。體育學報,45(2),127-143。new window  延伸查詢new window
25.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management,28(4),1115-1122。  new window
26.Marsh, H. W.、Hocevar, D.(1985)。Application of Confirmatory Factor Analysis to the Study of Self-Concept: First and Higher Order Factor Models and Their Invariance Across Groups。Psychological Bulletin,97(3),562-582。  new window
27.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
28.Baloglu, Seyhmus、McCleary, Ken W.(1999)。A model of destination image formation。Annals of Tourism Research,26(4),868-897。  new window
29.Torkzadeh, Gholamreza、Koufteros, Xenophon、Pflughoeft, Kurt(2003)。Confirmatory analysis of computer self-efficacy。Structural Equation Modeling: A Multidisciplinary Journal,10(2),263-275。  new window
30.Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research,30(2),10-16。  new window
31.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
32.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
33.Bentler, Peter M.(1992)。On the Fit of Models to Covariances and Methodology to the Bulletin。Psychological Bulletin,112(3),400-404。  new window
34.陳薇先、邵于玲(20061200)。2004 ING臺北國際馬拉松參賽者涉入程度、滿意度及再參加意願之研究。北體學報,14,146-156。new window  延伸查詢new window
35.Mulaik, Stanley A.、James, Larry R.、van Alstine, Judith、Bennett, Nathan、Lind, Sherri、Stilwell, C. Dean(1989)。Evaluation of Goodness-of-Fit Indices for Structural Equation Models。Psychological Bulletin,105(3),430-445。  new window
學位論文
1.曹校章(2010)。運動觀光滿意指標模式之研究--以日月潭國際萬人泳渡嘉年華運動觀光客為例(博士論文)。國立臺灣師範大學,臺北市。new window  延伸查詢new window
2.吳挺宏(2011)。業餘桌球好手之家積分賽參與者運動動機、行為、滿意度與再參與意願之研究(碩士論文)。國立體育大學。  延伸查詢new window
3.林易霖(2009)。中華民國九十八年全國大專校院運動會選手參賽滿意度之研究--以跆拳道公開組選手為例(碩士論文)。國立臺灣師範大學,台北市。  延伸查詢new window
4.吳育誠(2010)。民俗運動賽會參與者之動機、滿意度與再遊意願之研究--以嘉義縣龍舟競賽為例(碩士論文)。國立臺灣體育學院。  延伸查詢new window
5.陳巧穎(2007)。大會形象、考量因素對馬拉松賽會參與者行為模式之研究--以2007臺灣國際馬拉松為例(碩士論文)。國立台灣體育學院,臺中市。  延伸查詢new window
6.陳康(2012)。2012亞太聽障運動賽會服務品質與滿意度之研究(碩士論文)。國立體育大學,桃園縣。  延伸查詢new window
圖書
1.Echtner, C. M.、Ritchie, J. R.(1991)。The measurement of tourism destination image。Calgary, Canada:University of Calgary。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
3.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。  new window
4.Kline, R. B.(1998)。Principle and practice of structural equation modeling。New York, NY:Guilford Press。  new window
其他
1.行政院(2010)。改善國民運動環境與打造運動島計畫,http://www.ey.gov.tw/News_Content.aspx?n=7084F4E88F1E9A4F&s=20414BFA C8320ADA, 2010/11/01。  延伸查詢new window
2.世界運動會(2009)。The World Games 2009 Kaohsiung,http://www.sportcentric.com/vsite/vcontent/page/custom/0,8510,4706-181862-199080-40532-267976-custom-item,00.html。  new window
3.交通部觀光局(2011)。2011國人旅遊狀況調查,http://admin.taiwan.net.tw/statistics/market.aspx?no=133, 2012/02/10。  延伸查詢new window
4.高雄國際馬拉松(2012)。賽事資訊,http://www.kaohsiungmarathon.com/web/tw/raceinfo.php?infosn=2。  延伸查詢new window
5.臺北聽障奧林匹克運動會(2009)。臺北聽奧,寫下臺灣的驕傲,http://www.2009deaflympics.org/files/15-1000-6220,c10-1.php。  延伸查詢new window
圖書論文
1.Howard, D. R.、Crompton, J. L.(2003)。Alternate justification for public subsidy。Financing sports。Fitness Information Technology。  new window
2.Mardia, K. V.(1985)。Mardia's test of multinormality。Encyclopedia of statistical science, multivariate analysis to Plackett and Burman designs。New York:Wiley。  new window
 
 
 
 
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