期刊論文| 1. | 李蕙貞(20111200)。二維模式在自行車賽服務品質之應用。大專體育學刊，13(4)，349-358。 延伸查詢 |
| 2. | Brady, M. K.、Knight, G. A.、Cronin, J. J. Jr.、Tomas, G.、Hult, M.、Keillor, B. D.(2005)。Removing the Contextual Lens: A Multinational, Multi-setting Comparison of Service Evaluation Models。Journal of Retailing，81(3)，215-230。  |
| 3. | Chen, L. H.、Chen, M. Y.、Ye, Y. C.、Tung, I. W.、Cheng, C. F.、Tung, S.(2012)。Perceived service quality and life satisfaction: the mediating role of the actor's satisfaction-with-event。International Journal of Sports Marketing & Sponsorship，13(4)，249-266。 |
| 4. | Gibson, H. J.、Willming, C.、Holdnak, A.(2003)。Small-scale event sport tourism: fans as tourists。Tourism Management，24(2)，181-190。 |
| 5. | Dale, B.、van Iwaarden, J.、van der Wiele, T.、Williams, R.(2005)。Service improvement in a sports environment: a study of spectator attendance。Managing Service Quality，15(5)，470-484。 |
| 6. | Davies, L.、Ramchandani, G.、Coleman, R.(2010)。Measuring attendance: issues and implications for estimating the impact of free-to-view sports events。International Journal of Sports Marketing & Sponsorship，12(1)，11-23。 |
| 7. | Ko, Y. J.、Zhang, J.、Cattani, K.、Pastore, D.(2011)。Assessment of event quality in major spectator sports。Managing Service Quality，21(3)，304-322。 |
| 8. | Kim, H. D.、LaVetter, D.、Lee, J. H.(2006)。The influence of service quality factors on customer satisfaction and repurchase intention in the Korean professional basketball league。International Journal of Applied sports sciences，18(1)，39-58。 |
| 9. | Theodorakis, N. D.、Alexandris, K.(2008)。Can service quality predict spectators' behavioral intentions in professional soccer?。Managing Leisure，13(3/4)，162-178。 |
| 10. | Theodorakis, N. D.、Koustelios, A.、Robinson, L.、Barlas, A.(2009)。Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports。Managing Service Quality，19(4)，456-473。 |
| 11. | Theodorakis, N. D.、Alexandris, K.、Tsigilis, N.、Karvounis, S.(2013)。Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality。Sport Management Review，16，85-96。 |
| 12. | Van Leeuwen, L.、Quick, S.、Daniel, K.(2002)。The sport spectator satisfaction model: A conceptual framework for understanding the satisfaction of spectators。Sport Management Review，5(2)，99-128。 |
| 13. | MacKinnon, D. P.、Lockwood, C. M.、Hoffman, J. M.、West, S. G.、Sheets, V.(2002)。A Comparison of Methods to Test Mediation and Other Intervening Variables Effects。Psychological Methods，7(1)，83-104。 |
| 14. | Greenwell, T. C.、Fink, J. S.、Pastore, D. L.(2002)。Assessing the influence of the physical sports facility on customer satisfaction within the context of the service experience。Sport Management Review，5(2)，129-148。 |
| 15. | 徐世同、張景弘、高俊雄(20121200)。泳渡參賽者心流體驗與運動賽會贊助態度。臺灣體育運動管理學報，12(4)，343-363。 延伸查詢 |
| 16. | 邱榮基、畢璐鑾(20080600)。臺灣地區馬拉松賽會服務品質與滿意度之研究。臺灣體育運動管理學報，6，1-20。 延伸查詢 |
| 17. | Theodorakis, N.、Kambitsis, C.、Laios, A.、Koustelios, A.(2001)。Relationship between measures of service quality and satisfaction of spectators in professional sports。Managing Service Quality，11(6)，431-438。 |
| 18. | 呂謙(20050400)。臺灣地區馬拉松賽會參賽者服務管理模式建構與驗證之研究。臺灣體育運動管理學報，3，43-76。 延伸查詢 |
| 19. | Yoshida, M.、James, J. D.(2010)。Customer satisfaction with game and service experiences: Antecedents and consequences。Journal of Sport Management，24(3)，338-361。 |
| 20. | Wilson, Robert(2006)。The economic impact of local sport events: significant, limited or otherwise? A case study of four swimming events。Managing Leisure，11(1)，57-70。 |
| 21. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。 |
| 22. | Kelley, S. W.、Turley, L. W.(2001)。Consumer perceptions of service quality attributes at sporting events。Journal of Business Research，54(2)，161-166。 |
| 23. | Koo, Gi-Yang、Hardin, R.、McClung, S.、Jung, T. J.、Cronin, J.、Vorhees, C.(2009)。Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball。International Journal of Sports Marketing and Sponsorship，11(1)，46-59。 |
| 24. | Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1985)。Problems and Strategies in Service Marketing。Journal of Marketing，49(1)，33-46。 |
| 25. | Bagozzi, Richard P.(1992)。The self-regulation of attitudes, intentions, and behavior。Social Psychology Quarterly，55(2)，178-204。 |
| 26. | Wakefield, K. L.、Blodgett, J. G.(1999)。Customer Response to Intangible and Tangible Service Factors。Psychology and Marketing，16(1)，51-68。 |
| 27. | Tsuji, Y.、Bennett, G.、Zhang, J.(2007)。Consumer satisfaction with an action sports event。Sport Marketing Quarterly，16(4)，199-208。 |
| 28. | Preacher, Kristopher J.、Hayes, Andrew F.(2004)。SPSS and SAS procedures for estimating indirect effects in simple mediation models。Behavior Research Methods, Instruments, & Computers，36(4)，717-731。 |
| 29. | Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。 |
| 30. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。 |
| 31. | Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing，65(3)，34-49。 |
| 32. | Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。 |
| 33. | Shonk, D. J.、Chelladurai, P.(2008)。Service Quality, Satisfaction, and Intent to Return in Event Sport Tourism。Journal of Sport Management，22(5)，587-602。 |
| 34. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 |