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題名:基於信息熵與AHP的雞籠節慶文化活動服務行銷模糊綜合評價研究
書刊名:管理資訊計算
作者:郭信霖 引用關係李素惠 引用關係
作者(外文):Kuo, Hsin-linLi, Suh-huey
出版日期:2014
卷期:3:特刊
頁次:頁449-457
主題關鍵詞:熵權層級分析服務行銷模糊綜合評價Entropy weightAnalytic hierarchy processAHPService marketingFuzzy integrative evaluation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:28
  • 點閱點閱:4
服務行銷的好壞是衡量節慶文化活動水準的重要指標之一。對節慶文化活動服務行銷進行準確的評估有利於提高節慶文化活動的服務行銷。本文依Jago & Shaw(1998)的評價思路,在分析節慶文化活動服務行銷影響因素的基礎上,並提供了把主觀和客觀權重相結合的節慶文化活動服務行銷的模糊綜合評價方法,構建了雞籠節慶文化活動服務行銷評價指標體系。利用模糊數學對不確定性問題有效處理方法,採用熵(Entropy)和層級分析(AHP)相結合的方法,充分挖掘原始資料本身蘊涵的信息,計算出各評價指標的組合權重向量,使結果更為客觀,並以實例說明加以論證。
The service marketing measures one of the important signs that the level of the festival cultural event. The people carry on the accurate evaluation of festival cultural events service marketing that can help to improve special event service marketing. According to inspire by Jago & Shaw (1998), this paper provides a fuzzy integrative evaluation method for the subject special event service marketing, which combines the subjective weight with the objective weight. Used the fuzzy mathematics to the effective treatment method of the uncertain problem, and calculated for combined weight coefficient by integrating information entropy with AHP, which makes the evaluation more objective. The algorithm is very convenient and easily applicable in practice. Finally, an example is given to show the application of the proposed method.
期刊論文
1.Jago, L. K.、Shaw, R. N.(1998)。Special events: A conceptual and definitional framework。Festival Management and Event Tourism,5(1),21-32。  new window
2.郭信霖、林宛錚、鄭方禹、賴筱蓉(20121200)。使用比較矩陣建構咖啡廳服務品質評估模式。管理資訊計算,1(1),29-39。new window  延伸查詢new window
3.Cheng, Jing、Tao, Jian-ping(2010)。Fuzzy Comprehensive Evaluation of Drought Vulnerability Based on the Analytic Hierarchy Process: An Empirical Study from Xiaogan City in Hubei Province。Agriculture and Agricultural Science Procedia,1,126-135。  new window
4.Cheng, C. Y.、Qian, X.(2010)。Evaluation of Emergency Planning for Water Pollution Incidents in Reservoir Based on Fuzzy Comprehensive Assessment。Procedia Environmental Sciences,2,566-570。  new window
5.Saaty, T. L.(1990)。The analytic hierarchy process in conflict management。The International Journal of Conflict Management,1(1),47-68。  new window
6.郭信霖、李素惠(20131200)。基於熵權和層級分析權重係數的咖啡服務品質模糊綜合評價。管理資訊計算,2(2),11-19。new window  延伸查詢new window
7.Chang, P. C.、Tsou, N. T.、Yuan, B. J.、Huang, C. C.(2002)。Development trends in Taiwan's opto-electronics industry。Technovation,22,161-173。  new window
學位論文
1.林怡君(2005)。觀光節慶活動對遊客之吸引力、服務品質與遊客滿意度及忠誠度關係之研究--以三義木雕國際藝術節為例(碩士論文)。南華大學。  延伸查詢new window
2.郭信霖(2011)。使用AHP群體決策構建餐飲服務品質評估指標(碩士論文)。輔仁大學。  延伸查詢new window
3.范心怡(2008)。觀光節慶活動業者輔導模式之研究--以桃園縣為例(碩士論文)。開南大學,桃園市。  延伸查詢new window
4.郭雅婷(2008)。鷄籠中元祭節慶文化產業行銷策略之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
5.周宗德(2007)。苗栗縣文化創意產業與觀光節慶活動發展之探討(碩士論文)。中華大學。  延伸查詢new window
圖書
1.胡寶清(2010)。模糊理論基礎。武漢:武漢大學出版社。  延伸查詢new window
2.劉合香(2012)。模糊數學理論及其應用。北京:科學出版社。  延伸查詢new window
3.馮端、馮步雲(1997)。熵。新竹:凡異出版社。  延伸查詢new window
4.Saaty, Thomas L.(1990)。Multicriteria Decision Making--The Analytic Hierarchy Process。RWS Publications。  new window
5.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
 
 
 
 
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