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題名：資訊隱私顧慮對社群網站使用者使用意圖影響之研究--以Facebook為例
書刊名：資訊管理學報
作者：郭明煌 引用關係／廖鴻圖 引用關係／蕭麗齡 引用關係／王亭雅
作者(外文)：Guo, Ming-huang／Liao, Hung-tu／Hsiao, Li-lin／Wang, Ting-ya
出版日期：2014
卷期：21:4
頁次：頁341-363
主題關鍵詞：理性行為理論；隱私機制；資訊隱私顧慮；臉書；Theory of reasoned action；Privacy mechanism；Concerns on information privacy；Facebook
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(12) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:12
  • 共同引用共同引用:9
  • 點閱點閱:64
隨著社群網站將個人資料設置趨向透明化，衍生出不少隱私問題；為了在透 明化與隱私問題中取得平衡，社群網站多次更新隱私設置及政策，以滿足使用者 對隱私保護的需求。因此，本研究以臉書（Facebook）為例，以理性行為理論為研 究基礎，探討使用者在使用網站時，對資訊隱私顧慮的多寡，是否會影響對網站 的使用行為意圖。 透過網路問卷蒐集有效樣本426 份，本研究發現：資訊隱私顧慮顯著影響使 用態度，知覺結構保證與知覺隱私賦權顯著影響信任，而主觀規範及使用態度亦 顯著影響使用意圖。
Purpose－Social networking websites change along with the time. The trend to set personal data in transparent had brought a lot of privacy issues. In order to balance the openness and privacy issues, social networking websites frequently update their privacy settings and policies to reduce privacy issues. In this study, we want to explore the relationship between the protection of personal data and the behavior on Facebook users. Design/methodology/approach－The study is based on theory of Reasoned Action, and collects 426 valid samples from Facebook users. Findings－According to the results of statistic analyze, concerns on information privacy significantly affect personal attitude. Structural guarantee and privacy empowerment significantly affect trust. Moreover, trust, subjective norms and attitudesignificantly affect behavioral intentions. Research limitations/implications－The study explores the relationship between the protection of personal data and the user behavior on Facebook. Therefore, the results might be not appropriate to explain users’ behavior on other social networking websites. Practical implications－In order to running in a proper economy of scale, the social networking websites try many ways to fascinate users to register in. In the study, it shows that concerns on information privacy highly affects personal attitude, and trust significantly affects behavioral intentions. Therefore, mangers are suggested to provide a more safely environment, so that users will continuously stay in the social networking websites. Originality/value－The study shows that uses do concern about how the personal information is protected in the social networking websites. It reminds and emphasizes that, management is much more important than applications or functionalities provided in nowadays information systems.
期刊論文
1.Shin, Dong-Hee(2010)。The Effects of Trust, Security and Privacy in Social Networking: A Security-based Approach to Understand the Pattern of Adoption。Interacting with Computers，22(5)，428-438。  new window
2.徐凱玲、任文媛(20110700)。影響行動體適能健康管理服務使用意圖之前置因子--以My Tracks為例。資訊管理研究. 南華大學，11，63-82。  延伸查詢new window
3.葉慈章、吳家陞(20120400)。強化的極輕量RFID鑑別協定。資訊管理學報，19(2)，389-405。new window  延伸查詢new window
4.黃興進、韓懷恩、郭光明、鄭嘉挺(20120400)。以糖尿病為例探討影響醫院建置個人健康記錄入口網站之關鍵因素--資訊人員之觀點。資訊管理學報，19(2)，407-437。new window  延伸查詢new window
5.廖則竣、陶蓓麗、劉玉萍、蕭銘偉、黃姮儀(20120700)。網路隱私顧慮及網站信任對使用意向之影響--比較初始顧客及重複顧客之觀點。資訊管理學報，19(3)，509-531。new window  延伸查詢new window
6.Xu, F.、Michael, K.、Chen, X.(2013)。Factors affecting privacy disclosure on social network sites: an integrated model。Electronic Commerce Research，13(2)，151-168。  new window
7.Parkhe, A.(1999)。Building trust in international alliances。Journal of World Business，33(4)，417-437。  new window
8.Stewart, K. A.、Segars, A. H.(2002)。An Empirical Examination of the Concern for Information Privacy Instrument。Information Systems Research，13(1)，36-49。  new window
9.Lian, J. W.、Lin, T. M.(2008)。Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types。Computers in Human Behavior，24(1)，48-65。  new window
10.Hosmer, Larue Tone(1995)。Trust: The Connecting Link between Organizational Theory and Philosophical Ethics。Academy of Management Review，20(2)，379-403。  new window
11.Smith, H. Jeff、Milberg, Sandra J.、Burke, Sandra J.(1996)。Information Privacy: Measuring Individuals' Concerns about Organizational Practices。Management Information System Quarterly，20(2)，167-196。  new window
12.Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。  new window
13.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
14.Kettinger, William J.、Lee, Choong C.(1994)。Perceived Service Quality and User Satisfaction with the Information Services Function。Decision Sciences，25(5/6)，737-766。  new window
15.Scott, J. E.(1995)。The measurement of information systems effectiveness: evaluating a measuring instrument。ACM SIGMIS Database: the DATABASE for Advances in Information Systems，26(1)，43-61。  new window
16.Korzaan, M. L.、Boswell, K. T.(2008)。The influence of personality traits and information privacy concerns on behavioral intentions。The Journal of Computer Information Systems，48(4)，15-24。  new window
17.Van Dyke, Thomas P.、Midha, V.、Nemati, H.(2007)。The effect of consumer privacy empowerment on trust and privacy concerns in e-commerce。Electronic Markets，17(1)，68-81。  new window
18.Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review，23(3)，393-404。  new window
19.Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery，42(4)，80-85。  new window
20.Liu, Chang、Marchewka, Jack T.、Lu, June、Yu, Chun-Sheng(2005)。Beyond concern-a privacy-trust-behavioral intention model of electronic commerce。Information and Management，42(2)，289-304。  new window
21.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
22.Stutzman, Fred、Gross, Ralph、Acquisti, Alessandro(2013)。Silent listeners: The evolution of privacy and disclosure on facebook。Journal of Privacy and Confidentiality，4(2)，7-41。  new window
23.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication，13(1)，210-230。  new window
24.Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science，28(6)，725-737。  new window
25.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
26.Warren, Samuel D.、Brandeis, Louis D.(1890)。The Right to Privacy。Harvard Law Review，4(5)，193-220。  new window
27.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。  new window
28.Mulaik, Stanley A.、James, Larry R.、van Alstine, Judith、Bennett, Nathan、Lind, Sherri、Stilwell, C. Dean(1989)。Evaluation of Goodness-of-Fit Indices for Structural Equation Models。Psychological Bulletin，105(3)，430-445。  new window
會議論文
1.Lane, M. S.、Shrestha, A.(2011)。An empirical analysis of SNS users and their privacy and security awareness of risks associated with sharing SNS profiles (Online Identities)。11th International Conference of Electronic Business (ICEB 2011)，(會議日期: 2011/11/29-12/02)。Bangkok Thailand。52-58。  new window
學位論文
1.林哲如(2012)。社群網站使用用途與隱私政策對用戶持續使用意圖影響之研究(博士論文)。國立中央大學，桃園。new window  延伸查詢new window
2.施雅貞(2011)。以信任、網路口碑、社會臨場感、隱私與社會互動連結來探討虛擬社群之黏性及忠誠度：以facebook 為例(碩士論文)。銘傳大學，臺北市。  延伸查詢new window
3.傅詩惠(2012)。社群網站隱私權管理對使用者黏著度影響之研究(碩士論文)。世新大學，臺北市。  延伸查詢new window
4.鍾乘文(2012)。虛擬社群信任、隱私風險與使用意圖關係之探討(碩士論文)。國立東華大學，花蓮。  延伸查詢new window
5.賴冠名(2010)。使用者資訊隱私顧慮和網站隱私機制對信任的影響--以Facebook台灣使用者為例(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Jöreskog, K. G.、Sörbom, D.(1993)。LISREL 8: Users Reference Guide。Scientific Software International。  new window
2.吳明隆(2009)。SPSS操作與應用：問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
4.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.Callahan, E.，Agarwal, A.，Cheever, C.，Putnam, C.，Trahan, B.(2013)。Determining a trust level in a social network environment(US Patent 8549651)。，Washington, DC：U.S. Patent and Trademark Office。  new window
 
 
 
 
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