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題名:消費者旅遊網站之相關研究--應用資訊系統成功模式
書刊名:東亞論壇
作者:黃明一 引用關係陳棟樑 引用關係陳義文
作者(外文):Huang, Ming-yiChen, Tung-liangChen, Yi-wen
出版日期:2014
卷期:486
頁次:頁31-51
主題關鍵詞:資訊系統成功模式滿意度信任再購意願Information system success modelSatisfactionTrustRepurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:45
本研究目的以DeLone and McLean資訊系統成功模式為基礎,探討消費者在網路上購買旅遊產品之資訊品質、系統品質、服務品質、滿意度、信任與再購意願之間的影響。本研究是以曾經在網路上向旅行社購買旅遊產品之消費者作為研究母體。依照交通部觀光局2013年5月份統計,臺灣地區(不包含分公司)共為2454間旅行社,本研究採分層立意抽樣法,研究對象乃是針對曾經在網路上向旅行社購買旅遊產品之消費者。本研究回收有效問卷共409份,並以SPSS統計套裝軟體進行資料作統計分析,驗證本研究的研究假說,進而提出本研究的研究結論與貢獻。本研究結果顯示,消費者在網路上購買旅遊產品之資訊品質、系統品質、服務品質、滿意度、信任再購意願之間的影響。研究結論對於消費者在網路上購買旅遊產品有深入了解,並對實務界提出具體的建議。
The purpose of this study was to utilize the DeLone and McLean Information System Success Model to explore the impacts of information quality; system quality, service quality, and trust on repurchase intention of consumers with tourism service online purchase experience. This study targeted data from 2454 travel agencies (i.e., sub-agencies were excluded) listed by Tourism Bureau in May 2013. Through employing stratified purposive sampling method, a total of 409 valid questionnaires were obtained. SPSS statistical software was employed to analyze data and validate the proposed hypotheses. The results showed that information quality, system quality, service quality, and trust had considerable impacts on repurchase intention of consumers with tourism service online purchase experience. The findings therefore offer sufficient understanding toward consumers with online tourism product purchase and provide online marketers with specific recommendations.
期刊論文
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圖書
1.Cram, T.(2001)。Customers that count。Pearson Education。  new window
圖書論文
1.Wu, L. Y.、Chen, K. Y.、Chen, P. Y.、Cheng, S. L.(2012)。Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective。Journal of Business Research。  new window
 
 
 
 
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