Mobile communications technologies improve continuously and make the markets of telecommunications companies to face great challenges. How to effectively expand existing business, to enhance customer loyalty and enhance market competitiveness is an urgent issue. Based on the famous 80/20 theory, company major earnings came to 20 percent of customers, while the other 80% of customers limited contribution and even become a burden on businesses. Accurately grasp the needs of users is promotions critical policy. Telecommunications 2G license is about to expire, and telecommunications 4G services have been started four months. How to promote 2G users to upgrade, how to expand 4G users, has become an important competition market among the mobile telecommunications companies. In order to effectively grasp the needs of users of telecommunications to enhance the effectiveness of promotions, this paper discusses customer services application record and Call Detail Record (CDR), and proposes a Big Data Processing Procedure (BDPP) to assist telecommunications products promotional activities. BDPP collects and confirms the target customer group and analyzes the using habits of target customer group to identify the value of target customer. The target customer can effectively increase the result of telecommunications products promotions. discusses the business opportunities and challenges of inviting the power of VC to BD applications through introducing two proposed BD-oriented