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題名:When is a 9-ending Price Perceived Lower than a 0-ending Price? The Moderating Role of Price Consciousness
書刊名:International Journal of Business and Information
作者:Chang, Hsiu-huiChen, Fang-ping
出版日期:2014
卷期:9:1
頁次:頁89-116
主題關鍵詞:9-ending prices0-ending pricesPrice perceptionPrice consciousness
原始連結:連回原系統網址new window
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  • 點閱點閱:25
期刊論文
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8.Hinrichs, J. V.、Yurko, D. S.、Hu, J. M.(1981)。Two-digit number comparison: Use of place information。Journal of Experimental Psychology: Human Perception and Performance,7(4),890-901。  new window
9.James, W. L.、Sonner B. S.(2001)。Just say no to traditional student samples。Journal of Advertising Research,41(5),63-71。  new window
10.Kreul, L. M.(1982)。Magic numbers: Psychological aspects of menu pricing。Cornell Hotel and Restaurant Administration Quarterly,23(3),70-75。  new window
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13.Schindler, R. M.(1991)。Symbolic meanings of a price ending。Advances in Consumer Research,18(1),794-801。  new window
14.Schindler, R. M.(2006)。The 99 price ending as a signal of a low-price appeal。Journal of Retailing,82(1),71-77。  new window
15.Schindler, R. M.、Kibarian, T. M.(1993)。Testing for perceptual underestimation of 9-ending prices。Advances in Consumer Research,20(1),580-585。  new window
16.Schindler, R. M.、Kibarian, T. M.(1996)。Increased consumer sales response through use of 99-ending prices。Journal of Retailing,72(2),187-199。  new window
17.Schindler, R. M.、Kirby, P. N.(1997)。Patterns of right-most digits used in advertised prices: Implications for nine-ending effects。Journal of Consumer Research,24(2),192-201。  new window
18.Moyer, R. S.、Landauer, T. K.(1967)。Time required for judgments of numerical inequality。Nature,215,1519-1520。  new window
19.Zakay, D.、Hornik, Z.、Cherian, J.(1994)。The influence of prototypic values on the validity of studies using time estimates。Journal of the Market Research Society,36,145-147。  new window
20.Erickson, Gary M.、Johansson, Johny K.(1985)。The role of price in multi-attribute product evaluations。Journal of Consumer Research,12(2),195-199。  new window
21.Brenner, G. A.、Brenner, R.(1982)。Memory and markets, or why are you paying .99 for a widget?。Journal of Business,55(1),147-158。  new window
22.Dehaene, S.、Dupoux, E.、Mehler, J.(1990)。Is numerical comparison digital? Analogical and symbolic effects in two-digit number comparison。Journal of Experimental Psychology: Human Perception and Performance,16(3),626-641。  new window
23.Stiving, Mark、Winer, Russell S.(1997)。An Empirical Analysis of Price Endings with Scanner Data。Journal of Consumer Research,24(1),57-67。  new window
24.Thomas, M.、Morwitz, V.(2005)。Penny wise and pound foolish: The left-digit effect in price cognition。Journal of Consumer Research,32(1),54-64。  new window
25.Lichtenstein, Donald R.、Bloch, Peter H.、Black, William C.(1988)。Correlates of Price Acceptability。Journal of Consumer Research,15(2),243-252。  new window
26.Alford, Bruce L.、Biswas, Abhijit(2002)。The Effects of Discount Level, Price Consciousness, and Sale Proneness on Consumers' Price Perception and Behavior Intention。Journal of Business Research,55(9),775-783。  new window
27.Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(2),234-245。  new window
 
 
 
 
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