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題名:Investigating the Continuance Intention to Play Massively Multi-Player Online Games
書刊名:International Journal of Business and Information
作者:Chan, Tommy K. H.Cheung, Christy M. K.Lee, Zach W. Y.
出版日期:2014
卷期:9:2
頁次:頁160-186
主題關鍵詞:Massively multi-player online gamesIS continuanceEnjoymentSatisfactionWorld of warcraft
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:17
Massively multi-player online games (MMOGs) have been one of the fastest growing online entertainments and have attracted a great sum of venture investment. Yet, little empirical research has been conducted to examine the interrelationships between gamers’ motivations and their post-adoption behaviors. This study aims to explain gamers’ continuance intention to play MMOGs by integrating motivations for playing MMOGs into the information systems (IS) continuance model. The authors conducted an online survey of 392 World of Warcraft gamers and validated the model with structural equation modeling. With the majority of hypotheses being substantiated, the results revealed that the extended IS continuance model demonstrates the satisfactory explanatory power of gamers’ continuance intention to play MMOGs. It was shown that achievement and immersion motivations positively associate with enjoyment and that enjoyment and satisfaction jointly predict the continuance intention to play MMOGs. The study also discusses theoretical and practical implications.
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