The purposes of this study were three folds: to develop the yoga participants' enduring involvement model, to test the fit of the model, and to examine the latent relationships among participation motivation, participation behavior, identification, and enduring involvement. The participants were 233 members who are currently engaging in yoga. The instrument was the yoga participants' enduring involvement questionnaire developed by the researchers. The questionnaires were disseminated to the participants at the selected yoga studios. Data were analyzed using Structural Equation Modeling. The results revealed that: (1) the hypothesized model fit the data appropriately; (2) participation behavior was found to be positively related to identification; (3) identification was found to be positively related to enduring involvement; (4) participation motivation was found to be positively related to identification; (5) participation motivation was not significantly related to participation behavior. Based on the results, the researchers suggested that yoga studio managers may improve the hardware and software of the studio in order to increase members' participation motivation that will further enhance their identification with yoga. In addition, managers should strive to increase members' participation frequency so as to enhance their yoga identification and ultimately to encourage enduring involvement in yoga.