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題名:應用網路層級分析法探討具設計彈性新產品開發之關鍵成功因素--以A科技公司為例
書刊名:管理資訊計算
作者:陳建忠林永仁
作者(外文):Chen, Chien-chungLin, Yung-jen
出版日期:2015
卷期:4:1
頁次:頁150-161
主題關鍵詞:產品開發新產品開發程序設計彈性關鍵成功因素網路層級分析法Product developmentNew product development processProduct design flexibilityKey success factorAnalytic network process
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:13
  • 點閱點閱:1
本研究透過文獻分析法,從新產品開發程序,找出構面及其構面下所屬因素,再以專家訪談方式,與生產製造、行銷、銷售、研發單位中階經理人作深度訪談,參與訂定構面及因素的分類與歸納,並建立層級架構,找出因素間相互依存關係,然後,再以網路層級分析法(Analytic Network Process, ANP),計算ANP法之構面與因素重要度,最後,對因素重要度結果做排序。根據本研究的結果,最重要的因素分別為:研究開發構面下的共用性設計,行銷銷售構面下的新產品策略,生產製造構面下製造策略。將所有因素之重要度總和後平均並排序,重要度前五名的因素,依優先順序為新產品策略、共用性設計、產品平台基礎、模組化設計、高層主管的支持。這前五名的因素建議個案公司,在產品開發階段,將有限資源投入產品開發,增加產品競爭優勢,使得競爭者無法快速取代新產品。
The research identified the dimensions and factors of the new product development process by literature analysis. After interviewing with middle-class managers from manufacturing, marketing, sales, research & development departments, these dimensions and factors were classified and were used to establish a hierarchical structure with interdependence of the factors. After analyses of these dimensions and factors by ANP (Analytic Network Process) method, the degree of importance of each factor was calculated and ranked. According to the results of this research, the most important factors were: Commonality Design under Research and Development dimension; New Product Strategy under Marketing and Sales dimension; Manufacturing Strategy under Manufacturing dimension. The average of the degrees of importance of all factors was taken as a criterion. Five factors with the degree of importance greater than the criterion value were identified. These five important factors, in the order of importance were: New Product Strategy, Commonality Design, Product Platform-Base, Modular Design, Top Management Support. These top five factors were recommended to the case-study company for their product development stage, so that the company could allocate resources into the important factors in the product development. Thus, they could increase their product competitive advantage and deter competitors from quick replacement of the new products.
期刊論文
1.Cooper, R. G.、Kleinschmidt, E. J.(2007)。Winning businesses in product development: The critical success factors。Research Technology Management,50(3),52-66。  new window
2.Cleyn, S. H. D.、Jacoby, A.、Braet, J.(2009)。Success Factors in New Product Development: How Do They Apply to Company Characteristics of Academic Spin-Offs?。The Journal of Private Equity,13(1),51-61。  new window
3.da Cunha, C.、Agard, B.、Kusiak, A.(2010)。Selection of modules for mass customization。International Journal of Production Research,48(5),1439-1454。  new window
4.Farrell, R. S.、Simpson, T. W.(2010)。Improving cost effectiveness in an existing product line using component product platforms。International Journal of Production Research,48(11),3299-3317。  new window
5.Kumar, D.、Chen, W.、Simpson, T. W.(2009)。A market-driven approach to product family design。International Journal of Production Research,47(1),71-104。  new window
6.Nepal, B. P.、Yadav, O. P.、Solanki, R.(2011)。Improving the NPD Process by Applying Lean Principles: A Case Study。Engineering Management Journal,23(1),52-69。  new window
7.Suh, E. S.、de Weck, O. L.、Chang, D.(2007)。Flexible product platforms: framework and case study。Research in Engineering Design,18(2),67-89。  new window
學位論文
1.吳政豫(2004)。探討新產品創新研發之產品企劃階段的關鍵成功因素--以我國的電源供應產業為例(碩士論文)。輔仁大學。  延伸查詢new window
2.劉俊廷(2008)。自動化的產品平台管理與應用(碩士論文)。國立中央大學。  延伸查詢new window
3.賴豐升(2009)。應用ANP探討服務品質之構成要素--以資訊產品代理商為例(碩士論文)。國立勤益科技大學。  延伸查詢new window
4.衛萬里(2007)。應用分析網路程序法選擇最佳產品設計方案之決策分析模式(博士論文)。國立臺灣科技大學。new window  延伸查詢new window
圖書
1.Cooper, Robert G.、巫宗融(2000)。新產品完全開發手冊。臺北市:遠流出版社。  延伸查詢new window
2.Kotler、謝文雀(2010)。行銷管理:亞洲觀點。臺北市:華泰出版社。  延伸查詢new window
3.簡禎富(2010)。決策分析與管理。臺北市:雙葉出版社。  延伸查詢new window
4.Arnold, J. R. T.、Chapman, S. N.、Clive, L. M.(2008)。Introduction to Materials Management。New Jersey:Pearson。  new window
5.Kitcho, C.(2005)。High Tech Product Launch。California:Pele。  new window
6.小島敏彥、蔣永明(2002)。新產品開發管理--企業革新的生存之道。台北:財團法人中衛發展中心。  延伸查詢new window
 
 
 
 
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