Traditional rush-weaving culture reflects an early history of Taiwanese people's endeavors, striving for life with laborious efforts; however, it encountered industrial recession after industrial revolution in the 1970s. Fortunately, with an improving living quality, modern consumers switch their demands for products. The public are more and more interested in creative products equipped with both aesthetic design and functional practicality. In addition, the government has actively promoted cultural and innovative industries, so there are more and more rush-made craft competitions and exhibitions in recent years. At the same time, a cultural museum of rushes has been founded in order to assist in industrial transformation of traditional industry of rush-made products. Thus, a recessing traditional industry is moving into a new era of cultural innovation. The research applying 40 inventive principles of TRIZ on designing process of rush-made cultural creative products overthrows the rigid framework of traditional rush-made products, and greatly improves creative aspects of rush-made products in terms of fashion, fun, uniqueness, and functionality. Local cultural features such as locality and local stories come out from the design. Collaborating with technological research and development departments, designers can experiment on mixed media, and improve and innovate products' practical functions, This research used rushs of Taiwan to combine with materials, such as leather, wood, metals, glasses, vines, hem ropes, ribbons, beads, and rhinestones. It also applied techniques and skills from glass-making, jewelry and metal crafts, knitting, carpentry, leather crafts, and garment sewing, to create four collections of creative products: indigenous series, leather series, glass series, and jewelry and metal series. The pieces of creative products with practical functions and fashion aesthetics, expecting to expand new businesses for rush cultural creative industry, and its sustainable development.