臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：全球品牌的國家文化向度
書刊名：多國籍企業管理評論
作者：張毓吟／黃恆獎 引用關係
作者(外文)：Chang, Yu-yin／Huang, Heng-chiang
出版日期：2014
卷期：8:1
頁次：頁57-81
主題關鍵詞：全球品牌；品牌管理；跨文化研究；文化向度；Global brand；Brand management；National culture；Cultural dimension
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:30
為什麼大多數全球品牌來自特定的已開發國家，而非大的國家經濟體。全球品牌是不是有特殊的國家文化模式？本研究目的在於發現全球品牌相關的國家文化因素。透過從INTERBRAND全球百大品牌的樣本研究，以霍夫斯坦Hofstede的國家文化觀點，發現其中權力距離（PDI）、個人主義（IDV）與長期導向等三大文化向度，與擅長打造全球品牌的國家有關。最後本文將此研究延伸實務應用與後續研究發現。
Only some countries could well known by global brands, but most of firms may envy to have one. Why most of global brands come from some particular developed countries, but not ranking by economics entities? Is there any special cultural formula within the global brand? The aims of this research are to investigate the national cultural factors associated with global branding? Based on the cross cultural studies for top 100 brands sample of Interbrand's best global brands 2013 shows that PDI, IDV and LTO dimension of Hofstede's model are associated with the global branding countries. Furthermore, the authors find that some key factors of national cultural dimension have positive or negative impact by different industries. Finally, discuss the implications of these finding for theory and practice implication.
期刊論文
1.Minkov, M.、Hofstede, G.(2011)。The Evolution of Hofstede's Doctrine。Cross Cultural Management: An International Journal，18(1)，10-20。  new window
2.Aaker, David A.(2003)。The Power of Brand Differentiation。MIT Sloan Management Review，45(1)，83-87。  new window
3.Bond, M. H.(2002)。Reclaiming the individual from Hofstede's ecological analysis. A 20-year Odyssey: comment on Oyserman et al。Psychological Bulletin，128(1)，73-77。  new window
4.Cattell, R. B.(1949)。The dimensions of culture patterns by factorization of national character。Journal of Abnormal and Social Psychology，44，443-469。  new window
5.Chabowski, B. R.、Samiee, S.、Hult, G. T. M.(2013)。A bibliometric analysis of the global branding literature and a research agenda。Journal of International Business Studies，44(6)，622-634。  new window
6.Holt, Douglas B.、Quelch, John A.、Taylor, Earl L.(2004)。How Global Brands Compete。Harvard Business Review，82(9)，68-75。  new window
7.Hofstede, G.(2006)。What did GLOBE really measure? Researchers' minds versus respondents' minds。Journal of International Business Studies，37(6)，882-896。  new window
8.McCrae, R. R.、Terracciano, A.、Realo, A.、Allik, J.(2008)。Interpreting GLOBE societal practices scales。Journal of Cross-cultural Psychology，39(6)，805-810。  new window
9.Minkov, M.(2008)。Self-enhancement and self-stability predict school achievement at the national level。Cross-cultural Research，42(2)，172-196。  new window
10.Minkov, M.(2009)。Predictors of differences in subjective well-being across 97 nations。Cross-cultural Research，43(2)，152-179。  new window
11.Minkov, M.、Blagoev, V.(2011)。What do project GLOBE's cultural dimensions reflect? An empirical perspective。Asia Pacific Business Review。  new window
12.Minkov, M.、Hofstede, G.(2012)。Hofstede's fifth dimension: new evidence from the World Values Survey。Journal of Cross-cultural Psychology，43(1)，3-14。  new window
13.Peterson, M. F.(2003)。Review of the book Culture's Consequences。Administrative Science Quarterly，48(1)，127-131。  new window
14.Singelis, T. M.、Bond, M. H.、Sharkey, W. F.、Lai, C. S. L.(1999)。Unpackaging culture's influence on self-esteem and embarassability: the role of self-construals。Journal of Cross-cultural Psychology，30(3)，315-341。  new window
15.Smith, P. B.、Peterson, M.、Schwartz, S. H.(2002)。Cultural values, sources of guidance, and their relevance to managerial behaviour: a 47-nation study。Journal of Cross-cultural Psychology，33(2)，188-208。  new window
16.Inglehart, Ronald F.(2008)。Changing values among Western publics from 1970 to 2006。West European Politics，31(1/2)，130-146。  new window
17.Chinese Culture Connection(1987)。Chinese values and the search for culture-free dimensions of culture。Journal of Cross--Cultural Psychology，18(2)，143-164。  new window
18.Inglehart, Ronald、Baker, Wayne E.(2000)。Modernization, Cultural Change, and the Persistence of Traditional Values。American Sociological Review，65(1)，19-51。  new window
19.Hofstede, Geert、Bond, Michael Harris(1988)。The Confucius Connection: From Cultural Roots to Economic Growth。Organizational Dynamics，16(4)，5-21。  new window
20.Hofstede, Geert、Neuijen, Bram、Ohayv, Denise Daval、Sanders, Geert(1990)。Measuring Organizational Cultures: A Qualitative and Quantitative Study across Twenty Cases。Administrative Science Quarterly，35(2)，286-316。  new window
21.Hofstede, G.、Bond, M. H.(1984)。Hofstede's Culture Dimensions: An Independent Validation Using Rokeach's Value Survey。Journal of Cross-Cultural Psychology，15(4)，417-433。  new window
圖書
1.Minkov, M.(2007)。What Makes Us Different and Similar: A New Interpretation of the World Values Survey and Other Cross-cultural Data。Sofia：Klasika i Stil。  new window
2.Hofstede, Geert、Hofstede, G. J.、Minkov, M.(2010)。Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival。New York, NY：McGraw-Hill。  new window
3.House, R. J.、Javidan, M.、Dorfman, P. W.、Gupta, V.、Hanges, P. J.(2004)。Culture, leadership, and organizations: The GLOBE study of 62 societies。Sage。  new window
4.Hofstede, Geert(1991)。Cultures and Organizations: Software of the Mind: Intercultural Cooperation and its Importance for Survival。London：Harper Collins。  new window
5.Hofstede, Geert H.、Hofstede, Gert Jan(2005)。Cultures and Organizations: Software of the Mind。New York：McGraw-Hill。  new window
6.Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California：Sage。  new window
7.Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks：Sage Publications。  new window
其他
1.Interbrand(2013)。Best Global Brand，http://interbrand.com/en/bestglobal-brands/2013/Best-Global-Brands-2013.aspx。  new window
圖書論文
1.House, R. J.、Hanges, P. J.(2004)。Research design。Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies。Thousand Oaks, CA：Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：373（臺灣：371，外國：2） ／ 本年度總使用人次：2000451 ／ 訪客人次（自102年09月）：67793443
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上