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題名:休閒漁池遊憩吸引力與體驗滿意度之關係--以體驗價值為中介之效果
書刊名:臺大體育學報
作者:黃振紅 引用關係呂碧琴 引用關係
作者(外文):Huang, Chen-hungLu, Pi-ching
出版日期:2015
卷期:28
頁次:頁47-57
主題關鍵詞:釣魚價值知覺休閒活動中介變項FishingPerceived valueRecreation activityIntervening variable
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:231
  • 點閱點閱:52
本研究旨在瞭解休閒漁池的遊憩吸引力、體驗價值與體驗滿意度之關聯性,檢視體驗價值在遊憩吸引力與體驗滿意度間的中介效果。以大台北地區之休閒魚池釣客為對象,採問卷調查法,經立意取樣480人,回收有效問卷386份(佔80.4%)。以皮爾森積差相關及階層迴歸進行分析,研究結果發現:一、休閒漁池釣客以男性為主(佔85.5%)、年齡以20~29歲者居多(佔36.5%)、參與釣魚頻率以間隔七天以上一次者為最多(佔40.9%)。二、「遊憩吸引力」對「體驗價值」有顯著正向影響。三、「遊憩吸引力」對「體驗滿意度」有顯著正向影響。四、「體驗價值」對「體驗滿意度」有顯著正向影響。五、「遊憩吸引力」會透過「體驗價值」的中介影響,進而對「體驗滿意度」有顯著的影響效果。根據研究結果建議,提供優質服務之體驗價值及樂趣的獲得乃增進休閒漁池釣客的體驗滿意度之關鍵因素;而休閒漁池遊憩吸引力的強化與提升是值得加強推廣的發展目標。
The goals of the study were to explore the relationships among recreation attraction, experiential value, and experiential satisfaction, and to test the intervening effect of experiential value between recreation attraction and experiential satisfaction. Purposely sampling 480 fishing tourists were asked to fill a questionnaire, and 386 were effective questionnaire (80.4%). Data were analyzed by the Pearson's correlation coefficient and hierarchical regression analysis. The findings were as fellows: 1. men were the main tourists to visit the leisure fishpond (85.5%), most of them were at the age of 20-29 (36.5%), and most of them visited the fishpond over a week (40.9%). 2. recreation attraction effected experiential value positively. 3. the recreation attraction effected the experiential satisfaction significantly. 4. the experiential value effected the experiential satisfaction remarkably. 5. the experiential value showed an intervening effect on the recreation attraction and led to a positive effect on the experiential satisfaction. As above mention, the study suggested: 1. providing high quality experiential value and pleasure of leisure fishpond was a key point to improve the experiential satisfaction of tourists. 2. increasing the recreation attraction of leisure fishpond was a valuable developing goal to promote the marketing of leisure fishpond.
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學位論文
1.Hsieh, C. M.(1998)。Recreation attitudes, motivation, participation, and satisfaction: Test of a model of recreation behavior(博士論文)。University of Indiana,IN。  new window
2.全紹愷(2013)。布農族節慶活動吸引力、體驗價值、重遊意願之關係研究-以南投縣信義鄉為例(碩士論文)。嶺東科技大學。  延伸查詢new window
3.林中暉(2006)。臺灣北海岸岸釣活動發展潛力與效益評估之研究(碩士論文)。國立臺灣海洋大學,基隆市。  延伸查詢new window
4.高式玲(2013)。探討島嶼觀光吸引力、體驗價值和重遊意願--以蘭嶼、綠島為例(碩士論文)。輔仁大學,台北。  延伸查詢new window
5.莊雅筑(2011)。遊憩吸引力、服務品質、知覺價值、滿意度與重遊意願關係之研究-以溪頭自然教育園區為例(碩士論文)。國立澎湖科技大學。  延伸查詢new window
6.廖明豊(2003)。東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究(碩士論文)。南華大學。  延伸查詢new window
圖書
1.林惠玲、陳正倉(2011)。應用統計學。臺北市:雙葉書廊。new window  延伸查詢new window
2.Pine & Gilmore(2003)。The experience economy: work is theater & every businessa Stag,。Client Distribution Services Publications。  new window
3.Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒、江麗美(2013)。體驗經濟時代:人們正在追尋更多意義,更多感受。臺北市:經濟新潮社。  延伸查詢new window
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6.Page, S. J.(2003)。Tourism Management: Managing for Change。Butterworth-Heinemann。  new window
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其他
1.臺灣釣權會(2014)。釣客人數,http://www.fishing-right.org.tw。  延伸查詢new window
 
 
 
 
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