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題名:自我意象一致性、情感性地方依附、旅遊滿意度與未來行為意圖關係之研究
書刊名:嘉大體育健康休閒
作者:柯金存蔡進發陳碧秀
出版日期:2015
卷期:14:1
頁次:頁24-33
主題關鍵詞:自我意象一致性情感性地方依附旅遊滿意度未來行為意圖
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:16
本研究之目的在檢驗自我意象一致性、情感性地方依附、旅遊滿意度和未來行為意圖之間的關係。在研究方法上,以墾丁地區的遊客為調查對象,採問卷調查方式,以便利抽樣方式進行調查,計蒐集210份有效樣本。並利用結構方程模式來檢驗本研究模型與實證資料的適配度以及提出的假設是否成立。本研究結果發現:(一)自我意象一致性正向影響情感性地方依附、未來行為意圖和旅遊滿意度;(二)情感性地方依附正向影響旅遊滿意度和未來行為意圖;(三)旅遊滿意度正向影響未來行為意圖。根據研究結果,本研究提出了學術性和實務上的意涵。
期刊論文
1.Bigne, J. E.、Mattila, A. S.、Andreu, L.(2008)。The impact of experiential consumption cognitions and emotions on behavioral intentions。Journal of Services Marketing,22(4),303-315。  new window
2.Su, H. J.、Cheng, K. F.、Huang, H. H.(2011)。Empirical study of destination loyalty and its antecedent: The perspective of place attachment。The Service Industries Journal,31(16),2721-2739。  new window
3.顏財發(2013)。從自我印象一致性探討遊客意圖:以墾丁民宿為例。休閒事業研究,11(3),1-14。  延伸查詢new window
4.Wirtz, J.、Bateson, J. E. G.(1999)。Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm。Journal of Business Research,44(1),55-66。  new window
5.Liljander, V.、Strandvik, T.(1997)。Emotions in Service Satisfaction。International Journal of Service Industry Management,8(2),148-169。  new window
6.Atilgan, E.、Akinci, S.、Aksoy, S.(2003)。Mapping service quality in the tourism industry。Managing Service Quality,13(5),412-422。  new window
7.Prayag, G.(2009)。Tourists' evaluations of destination image, satisfaction, and future behavioral intentions--The case of mauritius。Journal of Travel & Tourism Marketing,26(8),836-853。  new window
8.Lee, J.、Graefe, A. R.、Burns, R. C.(2007)。Examining the antecedents of destination loyalty in a forest setting。Leisure Sciences,29(5),463-481。  new window
9.Kyle, G. T.、Graefe, A.、Manning, R.、Bacon, J.(2004)。Effect of activity involvement and place attachment on recreationists' perceptions of setting density。Journal of Leisure Research,36(2),209-231。  new window
10.Petrick, J. F.(2004)。The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions。Journal of Travel Research,42(4),397-407。  new window
11.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
12.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research,21(4),309-333。  new window
13.Jorgensen, B. S.、Stedman, R. C.(2001)。Sense of Place as an attitude: Lakeshore owners attitudes toward their properties。Journal of Environmental Psychology,21(3),233-248。  new window
14.Gardner, B. B.、Levy, S. J.(1955)。The Product and the Brand。Harvard Business Review,33(2),33-39。  new window
15.Sirgy, M. J.、Su, C. T.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research,38(4),340-352。  new window
16.Litvin, S. W.、Goh, H. K.(2002)。Research note: self-image congruity: A valid tourism theory。Tourism Management,23,81。  new window
17.Malär, Lucia、Krohmer, Harley、Hoyer, Wayne D.、Nyffenegger, Bettina(2011)。Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self。Journal of Marketing,75(4),35-52。  new window
18.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
19.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
20.Oliver, Richard L.、Rust, Roland T.、Varki, Sajeev(1997)。Customer Delight: Foundations, Findings, and Managerial Insight。Journal of Retailing,73(3),311-336。  new window
21.Kyle, Gerard T.、Mowen, Andrew J.、Tarrant, Michael(2004)。Linking place preferences with place meaning: An examination of the relationship between place motivation and place attachment。Journal of Environmental Psychology,24(4),439-454。  new window
22.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
23.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
24.Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing,70(4),136-153。  new window
25.Levy, S. J.(1959)。Symbols for Sale。Harvard Business Review,37(4),117-124。  new window
研究報告
1.More, T. A.(1980)。Emotional responses to recreation environments。Broomall, PA:US Department of Agriculture, Forest Service, Northeastern Forest Experiment Station。  new window
圖書
1.Kotler, Philip、Bowen, John T.、Makens, James C.(1996)。Marketing for Hospitality and Tourism。Upper Saddle River, NJ:Prentice-Hall。  new window
2.Bowlby, J.(2005)。The making and breaking of affectional bonds。London:Tavistock。  new window
3.Zeithaml, V. A.、Bitner, M. J.(2003)。Services Marketing: Intergrating Customer Focus Across the Firm。New York:McGraw-Hill。  new window
4.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
5.Rosenberg, Morris(1979)。Conceiving the Self。Basic Books。  new window
6.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Aaker, D.(2011)。Your emotional attachment to brands - why high-tech, and why foreign cars?,http://www.prophet.com/blog/aakeronbrands/59-your-emotional-attachment-to-brands-why-high-tech-and-why-foreign-cars, 2011/10/27。  new window
圖書論文
1.Fishbein, Martin、Manfredo, Michael J.(1992)。A theory of behavior change。Influencing Human Behavior: Theory and Applications in Recreation, Tourism, and Natural Resources Management。Sagamore Publishing Inc.。  new window
2.Liljander, V.、Strandvik, T.(1995)。The relation between service quality, satisfaction and intentions。Managing service quality。London:Paul Chapman Publishing。  new window
3.Wheaton, B.、Muthen, B.、Summers, G. F.、Alwin, D. F.(1977)。Assessing reliability and stability in panel models。Sociological Methodology。San Francisco, CA:Jossey-Bass。  new window
 
 
 
 
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