近幾年來，社會企業在大學、政府機關及民間團體間被努力推動著，屬於社會企業範疇中的公平貿易也逐漸受到重視。公平貿易的推動旨在追求國際交易的更大公平性，並提供更公平的貿易條件及確保那些被邊緣化的勞工及生產者的權益。雖然台灣目前已有公平貿易商店存在，致力於推廣公平貿易的觀念，但面對公平貿易意義與基本精神瞭解不足以及缺乏公平貿易經營經驗，使得大多經營辛苦。本研究藉由觀察與深度訪談，瞭解公平貿易商店的經營現況與經營困境，找尋解決方案並擬出公平貿易商店之成功經營模式，做為現有公平貿易商店經營改善與未來希望進行公平貿易商店創業者之參考，使得台灣的公平貿易在未來能有更好的發展。

Social enterprises have recently invested great effort in promotion among universities, governments, and non-governmental organizations. Fair trade is also attracting increasing attention. Fair trade shops are primarily intended to promote fair trade and related knowledge. Owing to a lack of understanding of the meaning and spirit of fair trade in Taiwan, together with a lack of related business experience, understanding and learning the development and current operating status of global fair trade is important. This study uses in-depth interviews to understand the current situation and analyze the plight of fair trade store operations to propose improvements and build a successful fair trade shop business model. This study hopes that operational experience and a successful business model for fair trade shops can become a reference for social entrepreneurs and ensure the better future development of fair Trade in Taiwan.