臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：檔案分享網路儲存廠商之會員制度與服務品質差別策略分析
書刊名：長庚人文社會學報
作者：郭平欣／劉辰煜
作者(外文)：Kuo, Ping-sing／Liu, Chen-yu
出版日期：2015
卷期：8:1
頁次：頁119-150
主題關鍵詞：雲端儲存；垂直差異；異質消費者；組合銷售；品質差別；線上廣告；Cloud storage；Vertical differentiation；Heterogeneous consumers；Bundling；Quality discrimination；Online ads
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:21
雲端服務產業不會排除不付費的使用者，但是會以較差的服務品質以及強加的廣告來差別待遇，同時賺取廣告收入。本研究以雲端儲存服務為例，探討面對服務品質需求不同的異質消費者，廠商的最適會費與服務品質策略。 本文發現廠商能以非付費會員服務品質降級來提高利潤。如果上、下載服務品質降級相同，稱之對稱混合制，廣告費率低時適合採用會員制，費率高時最好採開放制，費率介於高低之間則適合採用對稱混合制，這種情況下付費、非付費與非使用者三種消費者並存於市場。如果可以採取類似「上傳不設限制、下載非常麻煩」這種非對稱品質降級，在廣告費率夠高的情況下廠商採取非對稱混合制最為有利，否則採取會員制最佳。比較社會福利，不論廣告費率為何，開放制恆為最佳。一般而言，追求自利的廠商只有在禁止非對稱混合制且廣告費率高的時候，才會選擇社會福利最佳的開放制。
The needs for online file-sharing encourages many cloud storage service providers, who host sites withfree basic and paid premium memberships. Assuming ad revenue from on line free users and fee received from paidmembers, this paper considers whether and how aservice providercan raise profits from service discrimination. It is shown that provider can be benefited by discriminating free users with lower file transfer qualities,and choosing the upload/download qualities amounts to a mixed bundling. Per capita adsrevenue (PCAR) is essential in pricing strategy. In case upload/download qualities cannot adjust separately, the site is preferable to offer exclusive free (both/exclusivepaid) membership if PCAR is high (medium/low). In contrary, offering both memberships and prohibiting one of the upload/download services for free users is the most profitable policy while PCAR is high, and exclusive paid membership is the best policy otherwise. Social welfare is always better in exclusive free membership, which is implementable by the provider only if he cannot adjust upload/download services separately.
期刊論文
1.Michel, N. J.(2006)。The impact of digital file sharing on the music industry: an empirical analysis。The BE Journal of Economic Analysis & Policy，6(1)，1-18。  new window
2.Zentner, A.(2006)。Measuring the effect of file sharing on music purchases。Journal of Law and Economics，49(1)，63-90。  new window
3.Adams, W. J.、Yellen, J. L.(1970)。Commodity Bundling and the Burden of Monopoly。Quarterly Journal of Economics，90，475-498。  new window
4.Ahn, I.、Yoon, K.(2009)。On the Impact of Digital Music Distribution。CESifo Economic Studies，55(2)，306-325。  new window
5.Clark, D. D.(199604)。Adding service discrimination to the Internet。Telecommunications Policy，20(3)，169-181。  new window
6.Doerr, J.、Wagner, T. M.、Benlian, A.、Hess, T.(2013)。Music as a Service as an Alternative to Music Piracy? An Empirical Investigation of the Intention to Use Music Streaming Services。Business and Information System Engineering，5(6)，383-396。  new window
7.Gabszewicz, J. J.、Thisse, J. F.(1979)。Price Competition, Quality and Income Disparities。Journal of Economic Theory，20，340-359。  new window
8.Gopal, R.、Bhattacharjeeand, S.、Sanders, G.(2006)。Do Artists Benefit from Online Music Sharing。Journal of Business，79(3)，1503-1534。  new window
9.Klumpp, T.(2013)。File Sharing, Network Architecture, and Copyright Enforcement, an Overview。Managerial and Decision Economics。  new window
10.Lambertini, L.(1997)。The Multiproduct Monopolist under Vertical Differentiation, An Inductive Approach。Recherches Economiques de Louvain，63(2)，109-122。  new window
11.Michel, N.(2005)。Digital File Sharing and the Music Industry, Was There a Substitution Effect。Review of Economic Research on Copyright，2，42-52。  new window
12.Peitz, M.、Waelbroeck, P.(2004)。The Effect of Internet Piracy on CD Sales,Cross Section Evidence。Review of Economic Research on Copyright，1(2)，71-79。  new window
13.Peitz, M.、Waelbroeck, P.(2005)。An Economist'€™s Guide to Digital Music。CESifo Economic Studies，51，359-428。  new window
14.Wauthy, X.(1996)。Quality Choice in Models of Vertical Differentiation。Journal of Industrial Economics，64，345-353。  new window
15.Zentner, A.(2005)。File Sharing and International Sales of Copyrighted Music, an Empirical Analysis with a Panel of Countries。Topics in Economic Analysis and Policy，5(1)。  new window
16.Aoki, R.、Prusa, T. J.(1996)。Sequential versus Simultaneous Choice with Endogenous Quality。International Journal of Industrial Organization，15，103-121。  new window
17.Shaked, Avner、Sutton, John(1982)。Relaxing price competition through product differentiation。The Review of Economic Studies，49(1)，3-13。  new window
18.Motta, M.(1993)。Endogenous Quality Choice: Price vs. Quantity Competition。Journal of Industrial Economics，41(2)，113-131。  new window
19.Choi, Chong-Ju、Shin, Hyun Song(1992)。A Comment on a Model of Vertical Product Differentiation。The Journal of Industrial Economics，40(2)，229-231。  new window
20.Rob, R.、Waldfogel, J.(2006)。Piracy on the High C’s: Music Downloading, Sales Displacement, and Social Welfare in a Sample of College Students。Journal of Law and Economics，49(1)，29-62。  new window
21.Maskin, E.、Riley, J.(1984)。Monopoly with incomplete information。The Rand Journal of Economics，15(2)，171-196。  new window
22.Mussa, M.、Rosen, S.(1978)。Monopoly and Product Quality。Journal of Economic Theory，18(2)，301-317。  new window
23.Katz, Michael L.、Shapiro, Carl(1985)。Network Externalities, Competition, and Compatibility。The American Economic Review，75(3)，424-440。  new window
24.Spence, A. M.(1975)。Monopoly, Quality and Regulation。The Bell Journal of Economics，6，417-429。  new window
圖書
1.Tirole, Jean(1988)。The theory of industrial organization。MIT Press。  new window
其他
1.Labovitz, C.(2012)。File Sharing in the Post MegaUploadEra，http://www.deepfield.com/ 2012/02/file-sharing-in-the-post- megaupload-era/， 2015/02/13。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：824（臺灣：817，外國：7） ／ 本年度總使用人次：2017497 ／ 訪客人次（自102年09月）：67830450
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上