:::

詳目顯示

回上一頁
題名:探討生活型態與知覺風險對自行車環島參與者影響性之研究
書刊名:休閒觀光與運動健康學報
作者:秦雅嫺徐英凱楊于萱陳鴻閔
作者(外文):Chin, Ya-hsienXu, Ying-kaiYang, Yu-xuanChen, Hong-min
出版日期:2014
卷期:4:2
頁次:頁42-56
主題關鍵詞:市場區隔集群分析生活型態知覺風險Market segmentationCluster analysisLifestylePerceived risk
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:71
本研究因應自行車環島風氣盛行,藉由捷安特旅行社所提供三條環島路線,利用問卷發放及統計分析方式對環島自行車友之生活型態與知覺風險特性進行分析。問卷內容共分為「基本資料」、「生活型態」及「知覺風險」三部份。所採用統計分析方法包括信度分析、因素分析、卡方分析、集群分析等。將「知覺風險」進行集群分析後得到二集群類別,分別為「生活實務」型及「生理需求」型。「生活實務」型最重視「車種性能」,最不重視「身心狀況」,環島時則偏向以健身運動為目的,較不重視增進知識的要求。「生理需求」型最重視「身心狀況」,最不重視「車種性能」,環島時則偏向以增進知識為目的,較不重視休閒樂活的要求。
In this study, statistical analysis on lifestyle and perceived risk of round-the-island cyclist is investigated. The routes in the survey is provided by Giant travel agency. The questions in this survey include three parts such as: life style, perceived risk, and social background. The statistical analysis method include reliability analysis, factor analysis, chi-square analysis, and cluster analysis. Cluster analysis based on "perceived risk" divide the riders into "practical life" type and "physiological needs" type. What people of "practical life" type valued are bike performance, but not physical conditions. Moreover the purpose they sought for is fitness exercise when they ride the bike around the island. And they do not care the demand of pursuing learning. Nevertheless, what people of "physiological needs" type valued are physical conditions, but not bike performance. Moreover the purpose they sought for is pursuing learning when they ride the bike around the island. And they do not care the demand of LOHAS recreation.
期刊論文
1.McColl-Kennedy, J. R.、Fetter, Richard E. Jr.(2001)。An empirical examination of the involvement to external search relationship in search relationship in services marketing。Journal of Services Marketing,15(2),82-98。  new window
2.Jones, R. A.、Ellis, G. D.(1996)。Effect of variation in perceived risk on the secretion of β-endorphin。Leisure Sciences,18(3),277-291。  new window
3.Peter, J. P.、Tarpey, L.(1975)。A comparative analysis of three consumer strategies。Journal of Consumer Research,2(1),29-37。  new window
4.Cheron, E. J.、Ritchie, J. R. Brent(1982)。Leisure Activities and Perceived Risk。Journal of Leisure Research,14(2),139-154。  new window
5.Priest, S.、Baillie, R.(1987)。Justifying the risk to others: The real razor's edge。Journal of Experience Education,10(1),16-22。  new window
6.Wells, W. D.、Tigert, D. J.(1971)。Activities, Interests and Opinions。Journal of Advertising Research,11(4),27-35。  new window
7.Wind, Yoram(1978)。Issues and Advances in Segmentation Research。Journal of Marketing Research,15(3),317-337。  new window
8.Smith, Wendell R.(1956)。Product differentiation and market segmentation as alternative marketing strategies。Journal of Marketing,21(1),3-8。  new window
圖書
1.李維蔓、詹岱倫(2009)。SPSS統計分析與專題應用。台北:學貫行銷。  延伸查詢new window
2.Ray, Paul H.、Anderson, Sherry Ruth(1998)。The cultural creatives: How 50 Million People are Changing the World。Three Rivers Press。  new window
3.行政院體育委員會、蓋洛普徵信股份有限公司(2012)。中華民國101年運動城市調查報告。臺北市:行政院體育委員會。  延伸查詢new window
4.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
圖書論文
1.Reynolds, F. D.、Darden, W. R.(1974)。Construing Life Style and Psychographics。Life Style and Psychographics。Chicago:AMA。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top