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引文資料
題名:
Structural Analysis of “National Brand vs. Store Brand” with Stochastic Demands
書刊名:
International Journal of Business and Information
作者:
Kotani, Masato
/
Sumita, Ushio
出版日期:
2013
卷期:
8:1
頁次:
頁1-33
主題關鍵詞:
Store brand
;
National brand
;
Stochastic demand
;
Optimal order quantities
;
Optimal price
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:52
Recently, the entry of store brands (SBs) against national brands (NBs) has been drawing much attention from researchers and practitioners, since SBs may structurally change how market players compete. Although there is an extensive literature on analyzing, from various perspectives, the structural issues surrounding store brands vs. national brands, the literature is rather limited in that research papers are either empirical or analytical, but only with deterministic demands. The purpose of this paper is to fill this gap by incorporating stochastic demands for both national brands and a store brand. As for the classical news boy problem, this paper treats explicitly the residual value applied to the order quantity beyond the actual demand and the opportunity loss arising from the shortage of the order quantity against the actual demand. From the point of view of a retail chain store, a computational foundation is established for evaluating the optimal order quantities for national brands and a store brand, as well as the optimal price of the store brand.
以文找文
期刊論文
1.
De Wuif, K.、Odekerken-Schröder, G.、Goedertier, F.、Van Ossel, G.(2005)。Consumer perceptions of store brands versus national brands。Journal of Consumer Marketing,22(4),223-232。
2.
Sayman, S.、Hoch, S. J.、Raju, J. S.(2002)。Positioning of store brands。Marketing Science,21,378-397。
3.
Amrouche, N.、Zaccour, G.(2009)。A shelf-space-dependent wholesale price when manufacturer and retailer brands compete。OR Spectrum,31(2),361-383。
4.
Cohen, M. A.、Cotterill, R. W.(2011)。Assessing the impact of retailer store brand presence on manufacturer brand in an equilibrium framework。The Journal of Industrial Economics,59,372-395。
5.
Kurata, H.、Yao, D. Q.、Liu, J. J.(2007)。Pricing policies under direct vs. indirect channel competition and national vs. store brand competition。European Journal of Operational Research,180(1),262-281。
6.
Birwadker, Samar(2011)。Store Brands vs. National Brands: Strategies for Success。the Hub。
7.
Mendez, J. L.、Oubina, J.、Rubio, N.(2008)。Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market。Journal of Retailing and Consumer Services,15(3),144-155。
8.
Morton, F. S.、Zettelmeyer, F.(2004)。The strategic positioning of store brands in retailer-manufacturer negotiations。Review Industrial Organization,24(2),161-194。
9.
Pauwels, K.、Srinivasan, S.(2004)。Who benefits from store brand entry?。Marketing Science,23,364-390。
10.
Sayman, S.、Raju, J. S.(2004)。How category characteristics affect the number of store brands offered by the retailer: A model and empirical analysis。Journal of Retailing,80,279-287。
11.
Choi, S. C.、Coughlan, A. T.(2006)。Private label positioning: Quality versus feature differentiation from the national brand。Journal of Retailing,82(2),79-93。
12.
Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services,11(4),247-258。
13.
Manzur, E.、Olavarrieta, S.、Hidalgo, P.、Farías, P.、Uribe, R.(2011)。Store brand and national brand promotion attitudes antecedents。Journal of Business Research,64(3),286-291。
14.
Raju, J. S.、Sethuraman, R.、Dhar, S.(1995)。The Introduction and Performance of Store Brands。Marketing Science,41(6),957-978。
研究報告
1.
Fong, N. M.、Simester, D. I.、Anderson, A. T.(2011)。Private Label vs. National Brand Price Sensitivity: Evaluating Non-Experimental Identification Strategies。
其他
1.
Daunfeldt, S. O.,Orth, M.,Rudholm, N.(2008)。Does the Quality of Store Brands Affect the Number of National Brand Suppliers?,http://hakonswensonstiftelsen.se/publikationer/NRWC%202008/Does%20the%20quality%20of%20store%20brands%20affect%20the%20number%20of%20national%20brand%20suppliers.pdf。
2.
Oldenburg, Don(2005)。Store Brands vs. National Brands,http://www.washingtonpost.com/wp-dyn/content/article/2005/06/20/AR2005062001146.html。
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