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題名:交通安全宣導短片運用恐懼訴求的理論、實例與反思
書刊名:中央警察大學學報
作者:汪子錫
出版日期:2015
卷期:52
頁次:頁231-245
主題關鍵詞:交通安全宣導短片表現手法廣告訴求廣告效果恐懼訴求
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:43
期刊論文
1.Rothschild, Michael L.(1979)。Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap。Journal of Marketing,43(2),11-20。  new window
2.Witte, K.(1994)。Fear Control and Danger Control: A Test of the Extended Parallel Process Model (EPPM)。Communication Monographs,61(2),112-134。  new window
3.汪子錫(2013)。論製警政行銷微電影。警大雙月刊,165。  延伸查詢new window
4.汪子錫(20140500)。自製交通安全宣導微電影的現況與發展分析。警察行政管理學報,10,161-177。new window  延伸查詢new window
5.Dillard, J. P.(1994)。Rethinking the study of fear appeals: An emotional perspective。Communication Theory,4,295-323。  new window
6.Hovland, Carl I.(1959)。Reconciling Conflicting Results Derived from Experimental and Survey Studies of Attitude Change。American Psychologist,14(1),8-18。  new window
7.Keller, P. A.、Block, L. G.(1996)。Increasing, the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration。Journal of Consumer Research,22(4),448-459。  new window
8.LaTour, M. S.、Rotfeld, H. J.(1997)。There are threats and (maybe) fear-caused arousal: Theory and confusions of appeals to fear and feel arousal itself。Journal of Advertising,26(3),45-59。  new window
9.Leventhal, H.(1970)。Findings and theory in the study of fear communication。Advances in Experimental Social Psychology,5,119-186。  new window
10.Swanson, J. C.(1972)。Second thoughts on Knowledge and attitude effects upon behavior。Journal of School Health,42(6),363-365。  new window
圖書
1.Zettle, Herbert、廖祥雄(1989)。映像藝術:電影電視的應用美學。臺北:志文。  延伸查詢new window
2.Burgoon, M.(1989)。Messages and Persuasive Effects: Message Effects in Communication Science。Newbury Park, CA:Sage。  new window
3.Sheehan, K.(2004)。Controversies in contemporary advertising。Thousand Oaks, CA:Sage。  new window
4.Colley, Russell H.(1961)。Defining Advertising Goals for Measured Advertising Results。New York:Association of National Advertisers, Inc.:Prentice Hall。  new window
5.Shimp, T. A.(2000)。Advertising promotion: Supplemental aspects of integrated marketing communication。Orlando:Harcourt, Inc.。  new window
6.Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York:Irwin。  new window
7.Wernick, Andrew(1991)。Promotional Culture: Advertising, Ideology and Symbolic Expression。Sage。  new window
8.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
圖書論文
1.Mongeau, P.(1998)。Another Look at Fear-arousing messages。Persuasion: Advances Through Meta-analysis。Cresskill, NJ:Hampton Press。  new window
 
 
 
 
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