期刊論文| 1. | 尼爾森媒體研究(2007)。尼爾森研究，口碑傳播最佳銷售利器。尼爾森媒體月刊，11-12。 延伸查詢 |
| 2. | Coulter, K. S.、Punj, G. N.(2007)。Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model。Journal of Advertising，36(1)，7-20。  |
| 3. | Kempf, D. S.、Palan, K. M.(2006)。The effects of gender and argument strength on the processing of word-of-mouth communication。Academy of Marketing Studies Journal，10(1)，1-18。 |
| 4. | Sen, S.(2008)。Determinants of Consumer Trust of Virtual Word-of-Mouth: an Observation Study from a Retail Web Site。Journal of American Academy of Business，14(1)，30-35。 |
| 5. | Park, D. H.、Han, I.、Lee, J.(2007)。The Effects of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement。International Journal of Electronic Commerce，11(4)，125-148。 |
| 6. | East, Robert、Hammond, Kathy、Lomax, Wendy(2008)。Measuring the impact of positive and negative word of mouth on brand purchase probability。International Journal of Research in Marketing，25(3)，215-224。 |
| 7. | Sen, S.、Lerman, D.(2007)。Why are you telling me this? An examination into negative consumer reviews on the Web。Journal of Interactive Marketing，21(4)，76-94。 |
| 8. | Kikumori, M.、Ono, A.(2013)。Positive effects of negative word-of-mouth on consumer attitude: Considering the ratio and order of e-WOM message。A.MA Winter Educators' Conference Proceedings，24，2-3。 |
| 9. | Drolet, A.、Simonson, I.、Tversky, A.(2000)。Indifference curves that travel with thechoice set。Marketing Letters，11(2)，199-209。 |
| 10. | Chang, Chun-Tuan、Yen, Ching-Ting(2013)。Missing ingredients in metaphor advertising: the right formula of metaphor type, product type, and need for cognition。Journal of Advertising，42(1)，80-94。 |
| 11. | Galan-Ladero, M. M.、Galera-Casquet, C.、Valero-Amaro, V.、Barroso-Mendezz, M.J.(2013)。Does the product type influence on attitudes toward case-related marketing。Economics and Sociology，6(1)，60-71。 |
| 12. | Meyer, De、Petzer, Daniel J.、Christine, F.(2014)。Product involvement and online word-of-mouth in the South African fast food industry。Journal of Global Business & Technology，10(1)，16-24。 |
| 13. | Bagozzi, Richard P.、Tybout, Alice M.、Craig, C. Samuel、Sternthal, Brian(1979)。The construct validity of the tripartite classification of attitudes。Journal of Marketing Research，16(1)，88-95。 |
| 14. | Ahluwalia, R.、Shiv, B.(1997)。The effects of negative information in the political and marketing arenas: Exceptions to the negativity effect。Advances in Consumer Research，24(2)，222-230。 |
| 15. | Skowronski, J. J.、Carlston, D. E.(1987)。Social judgment and social memory: The role of cue diagnosticity in negativity, positivity and extremity biases。Journal of Personality and Social Psychology，52(4)，689-699。 |
| 16. | Wiedmann, K.、Langer, S.、Friedlandt, J.(2012)。What customer reviews influence online purchase decisions? Toward a better understanding of electronic wom in online-shops.。AMA Winter Educators，23，203-204。 |
| 17. | Vázquez-Casielles, Rodolfo、Suárez-Álvarez, Leticia、del Río-Lanza, Ana-Belén(2013)。The word of mouth dynamic: How positive (and negative) WOM drives purchase probability: An analysis of interpersonal and non-interpersonal factors。Journal of Advertising Research，53(1)，43-60。 |
| 18. | Mort, Gillian Sullivan、Rose, Trista(2004)。The effect of product type on value linkages in the means-end chain: Implications for theory and method。Journal of Consumer Behaviour，3(3)，221-234。 |
| 19. | Mayzlin, D.(2006)。Promotional chat on the Internet。Marketing Science，25(3)，155-164。 |
| 20. | Hartline, M. D.、Jones, K. C.(1996)。Employee Performance Cues in a Hospital Service Environment: Influence on Perceived Service Quality, Value, and Word-of-Mouth Intentions。Journal of Business Research，35(3)，207-215。 |
| 21. | Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management，38(4)，217-230。 |
| 22. | Petty, Richard E.、Cacioppo, John T.(1981)。Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context。Advances in Consumer Research，8(1)，20-24。 |
| 23. | Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research，3(2)，166-177。 |
| 24. | Dodds, B. W.、Monroe, K. B.、Grewal, D.(19910800)。Effect of Price, Band, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。 |
| 25. | Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。 |
| 26. | 陳宜棻(20100900)。從展望理論觀點探討網路口碑對消費者購買意願之影響。電子商務學報，12(3)，527-546。 延伸查詢 |
| 27. | Park, C.、Lee, T. M.(2009)。Information direction, website reputation and eWOM effect: A moderating role of product type。Journal of Business Research，62(1)，61-67。 |
| 28. | Hennig-Thurau, T.、Walsh, G.(2003)。Electronic Word-of-Mouth: Motives for and Cnsequences of Reading Customer Articulations on the Internet。International Journal of Electronic Commerce，8(2)，51-74。 |
| 29. | Pham, M. T.(1998)。Representativeness, relevance, and the use of feelings in decision making。Journal of Consumer Research，25(2)，144-159。 |
| 30. | Cheung, C. M. K.、Lee, M. K. O.、Rabjohn, N.(2008)。The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities。Internet Research: Electronic Networking Applications and Policy，18(3)，229-247。 |
| 31. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。 |
| 32. | Adaval, Rashmi(2001)。Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information。Journal of Consumer Research，28(1)，1-17。 |
| 33. | Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。 |
| 34. | Chevalier, Judith A.、Mayzlin, Dina(2006)。The effect of word of mouth on sales: online book reviews。Journal of Marketing Research，43(3)，345-354。 |
| 35. | Dellarocas, Chrysanthos N.(2003)。The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms。Management Science，49(10)，1407-1424。 |
| 36. | Godes, David、Mayzlin, Dina(2004)。Using Online Conversations to Study Word-of-Mouth Communication。Marketing Science，23(4)，545-560。 |
| 37. | Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising，26(2)，53-66。 |
| 38. | Wright, Peter(1974)。The Harassed Decision Maker: Time Pressures, Distractions, and the Use of Evidence。Journal of Applied Psychology，59(5)，555-561。 |
| 39. | Ostrom, Thomas M.(1969)。The relationship between the affective, behavioral, and cognitive components of attitude。Journal of Experimental Social Psychology，5(1)，12-30。 |
| 40. | Lim, K. H.、Sia, C. L.、Lee, M. K. O.、Benbasat, I.(2006)。Do I trust you online, and If So, will I buy? An empirical study of two trust-building strategies。Journal of Management Information Systems，23(2)，233-266。 |
| 41. | Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing，15(3)，31-40。 |
| 42. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。 |
| 43. | Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research，24(4)，434-446。 |
| 44. | Awad, N. F.、Ragowsky, A.(2008)。Establishing Trust in Electronic Commerce through Online Word of Mouth: An Examination across Genders。Journal of Management Information Systems，24(4)，101-121。 |
| 45. | Lee, Jumin、Park, Do-Hyung、Han, Ingoo(2008)。The effect of negative online consumer reviews on product attitude: An information processing view。Electronic Commerce Research and Applications，7(3)，341-352。 |
| 46. | Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters，2(2)，159-170。 |
| 47. | Chen, Lei-da、Gillenson, Mark L.、Sherrell, Daniel L.(2002)。Enticing online consumers: an extended technology acceptance perspective。Information & Management，39(8)，705-719。 |
| 48. | Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research，1(1)，5-17。 |
| 49. | Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce，13(4)，9-38。 |
| 50. | Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。 |
| 51. | Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons，45(4)，21-25。 |
| 52. | Senecal, Sylvain、Nantel, Jacques(2004)。The Influence of Online Product Recommendations on Consumers' Online Choices。Journal of Retailing，80(2)，159-169。 |
| 53. | Fiske, Susan T.(1980)。Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior。Journal of Personality and Social Psychology，38(6)，889-906。 |
| 54. | Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research，17(4)，454-462。 |
| 55. | Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research，4(3)，291-295。 |
| 56. | File, Karen Maru、Judd, Ben B.、Prince, Russ Alan(1992)。Interactive Marketing: The Influence of Participation on Word-of-Mouth and Referrals。Journal of Service Marketing，6(4)，5-14。 |
| 57. | Whyte, William H. Jr.(1954)。The Web of Word-of-Mouth。Fortune，50，140-143。 |