Exhibitions are where museums demonstrate their creativity. The process of ＂exhibition development＂ is where intensive creative thinking and communication happen. This study tried to explore what influenced the creativity in this process. The research followed the quality research approach, consisting of both literature reviews and deep interviews to collect curators' and designers' perceptions and opinions on exhibition development and creativity. Based on T. M. Amabile's componential model of creativity, personal and organizational creativity were both explored. Because exhibition development focuses on a symbolization of knowledge and information, the designers have to get a priori effective understanding of those knowledge and information in order to 'transform and design' the knowledge. This study discovered that the active involvement and interaction of the curator with his explication in detail of the knowledge helped the designers understand the exhibition content, and enhanced their enthusiasm and commitments on the task. As teamwork brought together different professional considerations and went beyond the one-sided thinking of the curator, it contributed to stimulate creativity. A successful and subtle integration between exhibition content and design could be better done through effective dialogues and mindfully mutual understanding. However, due to the current hierarchical system of public museums, staff from other departments of the museum found it difficult to tolerate the ambiguity in the exhibition development. Furthermore, the inadequate criticism from the reviewers, due to their lack of sufficient understanding of the details of exhibition content and design, resulted in constraining creativity.