| 期刊論文| 1. | Gutman, J.(1981)。A means-end model for facilitating analysis of product markets based on consumer judgement。Advances in Consumer Research，8(1)，116-121。   | | 2. | Reynolds, Thomas J.、Gutman, Jonathan(1988)。Laddering Theory, Method, Analysis, and Interpretation。Journal of Advertising Research，28(1)，11-31。 | 圖書| 1. | Cruz, A. A.、Bousquet, J.、Khaltaev, N. G.(2007)。Global surveillance, prevention and control of chronic respiratory diseases: a comprehensive approach。World Health Organization。 | |