| 期刊論文| 1. | Begley, S.(20100301)。West brain, East brain。Newsweek，155(9)。   | | 2. | (20130420)。Climbing, stretching and stumbling。The Economist，49。 | | 3. | Henderson, R.(201201)。Industry employment and output projections to 2020。Monthly Labor Review Online，35(1)，65-81。 | | 4. | Hofstede, G.(2009)。Culture does not exist。Intercultures Magazine，2(3)。 | | 5. | Kim, M.(1992)。A comparative analysis of nonverbal expression as portrayed by Korean and American print-media advertising。Howard Journal of Communications，3，321。 | | 6. | McDaniel, E. R.(2011)。Crossing cultural borders: Intercultural communication from the interpretation and translation perspective。Journal of Interpreting and Translation Studies，14(2)，359。 | | 7. | Tsang, N. K. F.(2011)。Dimensions of Chinese culture values in relation to service provision in hospitality and tourism industry。International Journal of Hospitality Management，30，670-679。 | | 8. | Tsang, N. K. F.、Ap, J.(2007)。Tourists' perceptions of relational quality。Journal of Travel Research，45，355-366。 | 研究報告| 1. | Francois, J.、Hoekman, B.(2009)。Services trade and policy。 | 圖書| 1. | Starr, J. B.(2010)。Understanding China: A guide to China's economy, history, and political culture。New York, NY：Hill and Wang。 | | 2. | Yamada, H.(1997)。Different games, different rules: Why Americans and Japanese misunderstand each other。Oxford：Oxford University Press。 | | 3. | Becker, E.(2013)。Overbooked: the exploding business of travel and tourism。New York：Simon & Schuster。 | | 4. | Lee, C.(2003)。Cowboys and dragons。Chicago：Dearborn Trade。 | | 5. | Liping, Z.、Evenett, S. J.(2010)。The growth of China's services sector and associated trade: Complementarities between structural change and sustainability。Winnipeg, Canada：International Institute for Sustainable Development (USD)。 | | 6. | Lustig, M. W.、Koester, J.(2010)。Intercultural competence。Boston：Allyn & Bacon。 | | 7. | Gudykunst, W. B.(2004)。Bridging differences: Effective inter group communication。London：Thousand Oaks, CA：Sage。 | | 8. | Griffin, E.(2006)。A First Look at Communication Theory。Boston：McGraw Hill。 | | 9. | McDaniel, E. R.(2001)。Japanese negotiating practices: Low context communication in a high context culture。San Diego State University。 | | 10. | Nydell, M. K.(2006)。Understanding Arabs: A guide for modern times。Boston, MA：Intercultural Press。 | | 11. | Reisinger, Y.、Turner, L. W.(2003)。Cross-cultural behavior in tourism: Concepts and analysis。Butterworth-Heinemann。 | | 12. | Schmidt, W. V.、Conaway, R. N.、Easton, S. S.、Wardrope, W. J.(2007)。Communicating globally: Intercultural communication and international business。Los Angeles, CA：SAGE。 | | 13. | Shim, T. Y.、Kim, M. S.、Martin, J. N.(2008)。Changing Korea: Understanding culture and communication。New York：Peter Lang。 | | 14. | Wenzhong, H.、Gove, C. N.、Enping, Z.(2010)。Encountering the Chinese。Boston, MA：Intercultural Press。 | | 15. | Samovar, L. A.、Porter, R. E.、McDaniel, E. R.、Roy, C. S.(2013)。Communication between cultures。Boston, MA：Cengage-Wadsworth：Wadsworth Cengage Learning。 | | 16. | Nisbett, Richard E.(2003)。The Geography of Thought: How Asians and Westerners Think Differently... and Why?。New York：Free Press。 | | 17. | Trompenaars, F.、Hampden-Turner, C.(1998)。Riding the waves of culture: Understanding cultural diversity in business。Irwin。 | | 18. | Bond, M. H.(1991)。Beyond the Chinese face: Insights from psychology。Hong Kong。 | | 19. | Stewart, Edward C.、Bennett, Milton J.(1991)。American cultural patterns: A cross-cultural perspective。Yarmouth, ME：Intercultural Press。 | 其他| 1. | (20121105)。China economy: Non-manufacturing sector growth picks up，http://www.bbc.co.uk/news/business~20201948。 | | 2. | European Commission(2012)。Economic Sectors: Services，http://ec.europa.eu/trade/creating-opportunities/economic-sectors/services/。 | | 3. | Tylor, Edward Burnett。In Encyclopaedia Britannica online，http://www.britannica.com/EBchecked/topic/611503/Sir-Edward-Burnett-Tylor。 | 圖書論文| 1. | McDaniel, E. R.、Samovar, L. A.、Porter, R. E.(2012)。Using intercultural communication: The building blocks。Intercultural communication: A reader (13th ed.。Boston, MA：Wadsworth-Cengage。 | | 2. | Nishiyama, K.(2012)。Japanese style of decision making in business organizations。Intercultural communication: A reader。Boston, MA：Wadsworth-Cengage。 | |