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題名:消費者選擇華菱與否決定性因素之研究
書刊名:商業現代化學刊
作者:康信鴻 引用關係陳秋雄
作者(外文):Kang, Hsin-hungChen, Ciou-syong
出版日期:2014
卷期:7:4
頁次:頁25-47
主題關鍵詞:產品生命週期消費文化成本領導產品差異化Product life cycleConsumer cultureCost leadershipProduct differentiationConcentration strategy
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:15
  • 點閱點閱:64
期刊論文
1.Grapentine, Terry(1995)。Dimensions of an Attribute。Marketing Research,7(3),18-27。  new window
2.Crewe, Louise(2000)。Geographies of Retailing and Consumption。Progress in Human Geography,24(2),275-290。  new window
3.Wallsten, T. S.(1972)。A conjoint-measurement framework for the study of probabilistic information processing。Psychological Review,79,245-260。  new window
4.Woodruff, R. B.(1993)。Developing and applying consumer satisfaction knowledge: Implication for future research。Journal of Consumer Satisfaction Dissatisfaction, and Complaining Behavior,12(2),1-11。  new window
5.Hardesty, D. M.、Bearden, W. O.(2003)。Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level。Journal of Retailing,79(1),17-25。  new window
6.Taylor, Steven A.、Baker, Thomas L.(1994)。An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions。Journal of Retailing,70(2),163-178。  new window
7.Nelson, Phillip J.(1974)。Advertising as information。The Journal of Political Economy,82(4),729-754。  new window
8.Boyd, T. C.、Mason, C. H.(1999)。The Link Between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations。Journal of the Academy of Marketing Science,27(3),306-319。  new window
9.Butler, P.、Peppard, J.(1998)。Consumer Purchasing on the Internet: Processes and Prospects。European Management Journal,16(5),600-610。  new window
10.Lefkoff-Hagius, Roxanne、Mason, Charlotte H.(1993)。Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference。Journal of Consumer Research,20(1),100-110。  new window
11.Gardner, B. B.、Levy, S. J.(1955)。The Product and the Brand。Harvard Business Review,33(2),33-39。  new window
12.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。  new window
13.Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising is image management。Journal of Advertising Research,24(1),27-37。  new window
14.Sirvanci, M. B.(1993)。An empirical study of price sensitivity and price thresholds。Journal of Applied Business Research,9(2),43-49。  new window
15.Tversky, Amos(1972)。Elimination by Aspects: A Theory of Choice。Psychological Review,79(4),281-299。  new window
16.Belk, Russell W.(1975)。Situational Variables and Consumer Behavior。Journal of Consumer Research,2(3),157-164。  new window
17.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
18.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
19.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
20.Day, Ralph L.(1977)。Extending the concept of consumer satisfaction。Advances in Consumer Research,4(1),149-154。  new window
21.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
22.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
23.Thurstone, L. L.(1927)。Psychophysical Analysis。The American Journal of Psychology,38,368-389。  new window
24.Jackson, P.、Holbrook, B.(1995)。Multiple Meanings: Shopping and the Cultural Politics of Identity。Environment and Planning A: International Journal of Urban and Regional Research,27(12),1913-1930。  new window
25.Goss, Jon(2004)。Geography of Consumption。Progress in Human Geography,28(3),369-380。  new window
學位論文
1.金明吉(2002)。來源國效應、品牌形象認知對產品品質認知影響--以資訊科技產品為例(碩士論文)。輔仁大學。  延伸查詢new window
2.吳鶴聲(2012)。啤酒促銷服務人員、產品品牌權益、消費者知覺價值對消費者購買行為之影響(碩士論文)。南華大學。  延伸查詢new window
3.胡智欽(2011)。關係行銷、顧客知覺價值與顧客再購買意願的關聯性之研究(碩士論文)。長榮大學。  延伸查詢new window
4.鄭秋月(1998)。女性服飾與屬性--價值階層關係之探討(碩士論文)。輔仁大學。  延伸查詢new window
5.鄭燕翔(1995)。旅行者運具選擇決策規則模式之研究(碩士論文)。國立成功大學。  延伸查詢new window
6.陳銘慧(2002)。溝通策略、消費者衝動性特質、產品特質對衝動性消費行為之影響(博士論文)。國立臺灣大學。new window  延伸查詢new window
7.陳貞伶(2004)。整合行銷傳播對汽車品牌形象影響之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
8.蔡伯勳(1986)。遊憩需求與滿意度分析之研究--以獅頭山風景遊憩區實例調查--(碩士論文)。國立臺灣大學。  延伸查詢new window
9.陳桓敦(2002)。台灣地區休閒旅館遊客消費行為之研究(碩士論文)。世新大學。  延伸查詢new window
圖書
1.Mowen, J. C.、Minor, M. S.、黃君慧、辛一立、張哲綱、潘佳玟(2002)。消費者行為概論。臺北市:台灣培生教育出版股份有限公司。  延伸查詢new window
2.羅文坤(1986)。行銷傳播學。臺北市:三民書局。  延伸查詢new window
3.Coddington, Waiter(1993)。Environmental Marketing: Positive Strategies for Reaching the Green Consumer。New York:McGraw-Hill, Inc.。  new window
4.曾光華(2013)。消費者行為。台北:前程文化。  延伸查詢new window
5.Frankel, S.(1992)。Blueprint for Green Marketing。American Demographics。  new window
6.Kotler, P.、Armstrong, G.、Saunders, J.、Wong, V.(2002)。Priciples of Marketing。London:Prentice-Hall。  new window
7.劉水深(1984)。產品規格化與策略運用。台北:東華書局。  延伸查詢new window
8.周文賢、張欽富(2000)。聯合分析在產品設計之運用。臺北市:華泰書局。  延伸查詢new window
9.Stanton, William J.、Etzel, Michael J.、Walker, Bruce J.(1991)。Fundamentals of Marketing。New York, NY:McGraw-Hill。  new window
10.Kotler, Philip、方世榮(1995)。行銷管理學:分析、計畫、執行與控制。臺北:東華書局。  延伸查詢new window
11.Best, Roger J.、Hawkins, Del I.、Coney, Kenneth A.、簡貞玉(1996)。消費者行為學。臺北市:五南圖書。  延伸查詢new window
12.Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。  new window
13.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Chicago, IL:Dryden Press。  new window
14.林財丁(1995)。消費者心理學。臺北:書華出版公司。  延伸查詢new window
15.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
16.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
17.Antonides, G.、Raaij, F. W.(1998)。Consumer Behaviour: A European Perspective, Chichester。West Sussex:John Wiley and Sons, Inc.。  new window
圖書論文
1.Olson, J. C.、Reynolds, T. J.(2001)。The means-end approach to understanding consumer decision making。Understanding consumer decision making: The means-end approach to marketing and advertising strategy。Lawrence Erlbaum Associates。  new window
 
 
 
 
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