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題名:簡析《衛報》信託所有權之治理模式
書刊名:傳播文化與政治
作者:賴子歆
作者(外文):Lai, Tzu-hsin
出版日期:2015
卷期:1
頁次:頁143-166
主題關鍵詞:治理信託所有權新聞媒體信託衛報雙元治理Corporate governance & news governanceGovernanceThe GuardianTrust ownershipTrust ownership of news media
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:1
本文簡介紹史考特信託的來龍去脈,接著追問:《衛報》信託所有權的治理模式為何?又,在時代變遷下如何調整其治理?「信託」是英國常見的企業治理模式,為了「永久保有《衛報》財務及編輯的獨立」,該報產權人在 1936年採取「私益」而非公益信託,藉此讓信託能夠得到更大裁量空間,調動財產與資金,編採,虧損則取集團其他事業的收益以作挹注。《衛報》 20世紀初業主暨總編輯 C.P. Scott的名言「總編輯與經理人並肩而行,但總編輯先經理人一小步」,為此得到較佳保障,日後新聞學者稱之為「公司治理」和「新聞治理」的雙元模式,已經先在《衛報》治理迄今的三個時期,得到落實。《衛報》以信託方式運作在天生不穩定的市場,已近八十年,未來,若無公共政策介入,是否仍可存續與茁壯,可再關注。
Regarding the distinct governance features demonstrated by the Guardian in different time spans, this article takes on historical approach to analyze the nature of the Guardian’s trust ownership as well as endeavors to provide a longitudinal framework of the newspaper’s governance under the trust structure, which enables the Guardian to withstand the violent change of the media world while remaining independent in news reporting. The article begins with a general introduction of the Scott Trust and then examines both the definition of trust and trust ownership models of news media enterprises to allocate the nature of the Scott Trust. To build a framework of the governance of the Guardian, this article looks back on the major governance theory and related literature on median governance. The reviews show that the integration of corporate governance and news governance is one of the key factors to foster a news media be responsible for shareholders and stakeholders of all aspects. The second part of this article provides a longitudinal framework and discussion of the Guardian’s governance composed by three periods, 1936-59, 1960-89 and 1990 till now. It concludes that both the trust ownership that guards the newspaper’s editorial and financial independence, and the corporate & news governance that draws on the Guardian’s tradition that respects editor, contribute greatly to the survival and success of the Guardian, which shows profit-seeking and public good-seeking are not the total opposite. This article thus points out another possible option of business model for Taiwanese news media owners.
學位論文
1.賴子歆(2014)。英國《衛報》信託所有權之治理模式分析(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.de Botton, Alain、陳信宏(2014)。新聞的騷動聞的騷動:狄波頓的深入報導與慰藉。臺北市:先覺。  延伸查詢new window
2.Ayerst, D.(1971)。Guardian: Biography of a newspaper。London:Collins。  new window
3.Taylor, G.(1993)。Changing faces: A history of the Guardian 1956-88。London:Fourth Estate。  new window
其他
1.GMG(2011)。Annual report and accounts,http://www.gmgplc.co.uk/wp-content/uploads/2011/08/GMG_Annual_Report_2011.pdf。  new window
2.GMG(2014)。The Scott Trust,http://www.gmgplc.co.uk/the-scott-trust/。  new window
3.GMG(2002)。Annual report and accounts 2002,http://www.gmgplc.co.uk/wp-content/uploads/2010/11/GMGAR02.pdf。  new window
4.GMG(2014)。The formation of the trust,http://www.gmgplc.co.uk/the-scott-trust/history/formation-of-the-trust/。  new window
5.Schlesinger, P.(1994)。The Scott Trust。  new window
圖書論文
1.林麗雲(2013)。開放新聞學開放資料。資料好神,敘說故事千百樣:資料新聞學開講。台北:優質新聞發展協會。  延伸查詢new window
2.Arrese, A.(2005)。Corporate governance and news governance in economic and financial media。Corporate governance: Issues and challenges。Jönköping:Jönköping International Business School。  new window
3.Picard, R. G.(2011)。Charitable ownership and trusts in news organizations。Is there a better structure for the news providers? The potential in charitable and trust ownership。Oxford:Reuters Institute for the Study of Journalism。  new window
 
 
 
 
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