本研究旨在探討桃園地區桌球俱樂部服務品質與顧客滿意度之關係。研究對象為桃園地區桌球俱樂部會員，採用立意抽樣，共發出450份問卷，有效回收413份，有效回收率91.7%。回收之有效問卷依研究目的使用IBM SPSS Statistics 20及IBM SPSS Amos 20統計軟體進行資料處理、檢驗模型配適度及探討各因素之關係，結果顯示服務品質對顧客滿意度有正向且顯著的影響；其中以服務品質之「反應性」與「 保證性」，對顧客滿意之「環境設施」及「整體影響」的影響程度最大。根據研究結果，本研究建議俱樂部經營者應解決尖峰時刻因人多而造成排隊擁擠之現象；修繕盥洗設備，注意維持整潔衛生；建議部分俱樂部增設飲水機，以方便會員能隨時飲用；針對女性會員吸引入會方案，並量身訂做學習課程，以吸引初學會員；定期舉辦比賽 (如積分賽、分級制比賽)，帶動俱樂部運動風氣。希望此研究能作為桃園地區桌球俱樂部經營之參考依據。

This study examined the correlation between quality of service and customer satisfaction at table tennis clubs in Taoyuan. The subjects were members of table tennis clubs in Taoyuan. By purposive sampling, this study distributed 450 questionnaire copies, and retrieved 413 valid samples, with a valid response rate of 91.7%. The data were analyzed using SPSS Statistics 20 and SPSS Amos 20 on the goodness of fit of the statistical model, and the correlation between all factors was explored. The results showed that quality of service has positive and significant impacts on customer satisfaction. In particular, “responsiveness” and “warrant” in quality of service have the greatest impact on “environment facilities” and “overall impact” in customer satisfaction. Based on the research results, this study suggested that the club operators should solve the problem of crowdedness resulting from too many people waiting in line in peak hours, repair washing facilities, and keep an eye on the maintenance of cleanliness and hygiene. Furthermore, some clubs should install drinking water machines for the convenience of club members to access drinking water. Also, clubs should offer membership programs that target female members, design customized courses to attract new members, and organize matches (such as ranked match and matches for players at different levels) on a regular basis to set the mood for exercise at the club. The findings can provide a reference for managing table tennis clubs in Taoyuan.