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題名:臉書粉絲專頁採用後行為意圖之雙元模型
書刊名:傳播與社會學刊
作者:李雅靖 引用關係
作者(外文):Lee, Ya-ching
出版日期:2015
卷期:34
頁次:頁117-150
主題關鍵詞:品牌忠誠度粉絲專頁轉換成本繼續使用行為意圖Brand loyaltyFan pagePost-adoption intentionsSwitching costs
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:37
  • 點閱點閱:62
Other
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4.Drossos, Dimitris、Giaglis, Geroge M.、Lekakos, George、Kokkinaki, Flora、Stavraki, Maria G.(2007)。Determinants of Effective SMS Advertising: An Experimental Study。Journal of Interactive Advertising,7(2),16-27。  new window
5.Shih, H. P.(2008)。Continued use of a Chinese online portal: An empirical study。Behaviour and Information Technology,27(3),201-209。  new window
6.Simonson, I.(2005)。Determinants of Customer’s Responses to Customized Offers: Conceptual Framework and Research Propositions。Journal of Marketing,69(1),32-45。  new window
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8.Foster, M. K.、Francescucci, Anthony、West, Bettina C.(2010)。Why users participate in online social networks。International Journal of e-Business Management,4(1),3-19。  new window
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18.Chang, C. C.(2005)。How individual develop brand evaluations in different contexts。Advances in Consumer Research,32,106-111。  new window
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23.Hall, H.、Widen, G.、Paterson, L.(2010)。Not what you know, nor who you know, but who you know already: Examining online information sharing behaviours in a blogging environment through the lens of social exchange theory。Libri,60(2),117-128。  new window
24.Jin, B.、Park, J. Y.、Kim, H. S.(2010)。What makes online community members commit? A social exchange perspective。Behaviour and Information Technology,29(6),587-599。  new window
25.Kim, S. S.、Son, Y. Y.(2009)。Out of dedication or constraints? A dual model of post-adoption phenomena and its empirical test in the context of online services。MIS Quarterly,33,49-70。  new window
26.Lee, Ya-Ching(2003)。Will self-regulation work in protecting online privacy?。Online Information Review,27(4),276-284。  new window
27.Lee, Y. C.(2011)。m-brand loyalty and post-adoption variations for the mobile data services: Gender differences。Computers in Human Behavior,27,2364-2371。  new window
28.Mehta, A.、Purvis, S.(2006)。Reconsidering recall and emotion in advertising。Journal of Advertising Research-New York,46(1),49-56。  new window
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30.Park, N.、Jin, B.、Jin, Seung A. Annie(2011)。Effects of self-disclosure on relational intimacy in Facebook。Computers in Human Behavior,27(5),1974-1983。  new window
31.Pechmann, C.、Stewart, D. W.(1989)。Advertising repetition: A critical review of wearin and wearout。Current Issues and Research in Advertising,11,285-329。  new window
32.Stanly, S. M.、Markman, H. J.(1992)。Assessing commitment in personal relationship。Journal of Marriage and the Family,54(3),595-608。  new window
33.Tam, K. Y.、Ho, S. Y.(2006)。Understanding the impact of web personalization on user information processing and decision outcomes。MIS Quarterly,30,865-890。  new window
34.Burnham, T. A.、Frels, J. K.、Mahajan, V.(2003)。Consumer switching costs: a typology, antecedents, and consequence。Journal of the Academy of Marketing Science,31(2),109-126。  new window
35.Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context。Journal of the Academy of Marketing Science,32(3),293-311。  new window
36.Armstrong, Arthur G.、Hagel, John III(1997)。Net Gain: Expanding Markets through Virtual Communities。The McKinsey Quarterly,1,140-153。  new window
37.Yoo, Changjo、MacInnis, Deborah(2005)。The Brand Attitude Formation Process of Emotional and Informational Ads。Journal of Business Research,58(10),1397-1406。  new window
38.Kaplan, A. M.、Haenlein, M.(2010)。Users of the world, unite: The challenge and opportunities of social media。Business Horizons,53(1),59-68。  new window
39.Caruana, A.(2004)。The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony。Journal of Targeting Measurement and Analysis for Marketing,12(3),256-268。  new window
40.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
41.Tsai, H. T.、Huang, H. C.(2007)。Determinants of e-repurchase intentions: an integrative model of quadruple retention drivers。Information & Management,44(3),231-239。  new window
42.Kleinginna, P. R.、Kleinginna, A. M.(1981)。A categorized list of emotional definitions, with suggestions for a consensual definition。Motivation and Emotion,5(4),345-379。  new window
43.Duncan, T.、Moriarty, S.(1998)。A communication-based marketing model for managing relationship。Journal of Marketing,62(2),1-13。  new window
44.Fournier, S.、Lee, L.(200904)。Getting brand communities right。Harvard Business Review,87(4),105-111。  new window
45.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。  new window
46.Neal, William D.(1999)。Satisfaction is Nice, but Value Drives Loyalty。Marketing Research,11(1),20-23。  new window
47.Malär, Lucia、Krohmer, Harley、Hoyer, Wayne D.、Nyffenegger, Bettina(2011)。Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self。Journal of Marketing,75(4),35-52。  new window
48.祝鳳岡(19950100)。「廣告感性訴求策略」之策略分析。廣告學研究,5,85-112。new window  延伸查詢new window
49.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28(2),145-159。  new window
50.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing,73(1),15-37。  new window
51.Valenzuela, Sebastián、Park, Namsu、Kee, Kerk F.(2009)。Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation。Journal of Computer-Mediated Communication,14(4),875-901。  new window
52.Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research,55(6),441-450。  new window
53.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
54.Preece, Jenny(2001)。Sociability and usability in online communities: Determining and measuring success。Behaviour & Information Technology,20(5),347-356。  new window
55.Raacke, John R.、Bonds-Raacke, Jennifer(2008)。MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites。CyberPsychology & Behavior,11(2),169-174。  new window
56.Ross, C.、Orr, E. S.、Sisic, M.、Arseneault, J. M.、Simmering, M. G.、Orr, R. R.(2009)。Personality and motivations associated with Facebook use。Computers in Human Behavior,25(2),578-586。  new window
57.Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science,25(4),283-295。  new window
58.Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。  new window
59.Goldsmith, Ronald E.、Horowitz, David(2006)。Measuring motivations for online opinion seeking。Journal of Interactive Marketing,6(2),1-16。  new window
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62.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。  new window
63.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
64.Ellison, Nicole B.、Steinfield, Charles、Lampe, Cliff(2007)。The benefits of Facebook 'friends': Social capital and college students' use of online social network sites。Journal of Computer-Mediated Communication,12(4),1143-1168。  new window
65.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
66.Park, C. Whan、MacInnis, Deborah J.、Priester, Joseph R.、Eisingerich, Andreas B.、Iacobucci, Dawn(2010)。Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers。Journal of Marketing,74(6),1-17。  new window
67.Thomson, Matthew、MacInnis, Deborah J.、Whan Park, C.(2005)。The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands。Journal of Consumer Psychology,15(1),77-91。  new window
68.Neal, W. D.(2000)。For Most Consumers, Loyalty Isn't Attitude。Marketing News,34(8),7。  new window
學位論文
1.Hung, S. G.(2011)。The research of relationship marketing on social media: A case of 7-Eleven Facebook fan page's user(碩士論文)。Chinese Culture University。  new window
圖書
1.Becker, G. S.、Michael, R. T.、Grossman, M.(2007)。Economic theory。New Brunswick, NJ:Transaction Publishers。  new window
2.Barabasi, A. L.(2002)。Linked: The new science of networks。New York:Basic Books。  new window
3.Shapiro, C.、Varian, H. R.(1999)。Information Rule: A Strategic Guide to the Network Economy。Harvard Business School Press。  new window
4.Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York:Irwin。  new window
5.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
其他
1.資策會(2013)。首屆企業臉書粉絲專頁百強排行榜,http://www.iii.org.tw/m/News-more.aspx?id= 1173, 2013/10/03。  延伸查詢new window
2.Jones, H.,Soltren, J. H.(2005)。Facebook: Threats to privacy,http://www-swiss.ai.mit.edu/6805/student-papers/fall05-papers/facebook.pdf, 2014/03/22。  new window
3.Madden, M.,Zickuhr, K.(2011)。65% of online adults use social networking sites,http://www.pewintemet.org/Reports/2011/Social-Networking-Sites.aspx, 2014/12/01。  new window
4.Porterfield, A.(2011)。Most marketers clueless about social media conversations,http://www.socialmediaexaminer.com/most-marketers-clueless-about-social-media-conversations/, 2013/07/25。  new window
5.Schonfeld, E.(2008)。Facebook is not only the world's largest social network, it is also the fastest growing,http://www.techcrunch.com/2008/08/12/facebook-is-not-only-the-worlds-largest-socialnetwork-it-is-also-the-fastest-growing, 2013/08/30。  new window
圖書論文
1.Barry, B.、Marek, B.(2004)。CSCW at play: There as a collaborative virtual environment。Computer supported cooperative work。New York:ACM Press。  new window
 
 
 
 
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