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Y.(2010)。Social network games: Exploring audience traits。CHI'10 CHI Conference on Human Factors in Computing Systems,3649-3654。 | 2. | Wohn, D. Y.、Lee, Y.、Sung, J、Bjornrud, T.(2010)。Building common ground and reciprocity through social network games。28th of the international Conference Extended Abstracts on Human Factors in Computing Systems。NY。4423-4428。 | 圖書1. | Hesmondhalgh, David(2007)。The cultural industries。Sage。 | 2. | Kerr, A.(2006)。The business and culture of digital games: Gamework and gameplay。London:Sage。 | 3. | Kahle, L. R.(1983)。Social Values and Social Changes: Adaption to Life in America。New York:Praeger。 | 4. | Neuendorf, Kimberly A.(2001)。The Content Analysis Guidebook。Thousand oaks, CA:Sage。 | 5. | Hammer, M.(2003)。The agenda: What every business must do to dominate the decade。New York, NY:Three Rivers Press。 | 6. | Rutledge, M.(2004)。PHP game programming。Independence, KY:Course Technology PTR。 | 7. | Makar, J.(2002)。Macromedia flash MX game design demystified。San Francisco, CA:Macromedia Press。 | 8. | Rhodes, G.(2007)。Macromedia flash professional 8 game development。Independence, KY:Charles River Media。 | 9. | Kotler, P.、Keller, K. L.(2011)。Marketing management。New Jersey, NJ:Prentice Hall。 | 10. | Franzosi, R. P.(2013)。Content analysis。Thousand Oaks, CA:Sage Publications。 | 11. | Berg, B. L.、Lune, H.(2011)。Qualitative research methods for the social sciences。Boston, MA:Pearson。 | 12. | Denzin, N. K.、Lincoln, Y. S.(2003)。The landscape of qualitative research: Theories and issues。Sage。 | 13. | Wimmer, R. D., Dominick, J. R.(2003)。Mass media research (7th Eds.。Belmont, CA:Thompson-Wadsworth。 | 14. | Peter, J. P.、Olson, J. C.(2010)。Consumer behavior & marketing strategy。New York, NY:McGraw-Hill。 | 15. | Krippendorff, Klaus H.(2013)。Content Analysis: An Introduction to Its Methodology。Sage。 | 16. | Gee, James Paul(2003)。What video games have to teach us about learning and literacy?。Palgrave Macmillan。 | 17. | Woodruff, Robert B.、Gardial, Sarah Fisher(1996)。Know your Customer: New Approaches to Understanding Customer Value and Satisfaction。Blackwell Publications。 | 其他1. | (2013)。The planet's 24 largest social media sites, and where their next wave of growth will come from,http://www.businessinsider.com/a-global-social-media-census-2013-10, 2014/08/16。 | 2. | (2013)。The leader in app analytics,http://www.appdata.com, 2014/04/25。 | 3. | Spil Games(2013)。2013 state of online gaming report,http://www. spilgames.com/press/2013-state-online-gaming-report-released-spil-games/, 。 | 4. | Newzoo(2014)。Casual games sector report: Towards the global games market in 2017: A broad look at market growth by screen & region,https://s3.amazonaws.com/CGA_Report/CCNewzooSpringReport-pages.pdf, 2014/04/23。 | 5. | O'neill, N.(2008)。What exactly are social games?,http://socialtimes.com/social-games_b690, 2014/04/28。 | 6. | Haase, C.,Guy, R.(2008)。Filthy rich clients: Developing animated and graphical effects for desktop JAVA application,http://firebatcon.googlecode.com/svn-history/r64/trunk/firebatCon/books/javafx/desktopJavaApp.pdf, 2014/05/05。 | 7. | Lazzaro, N.(2005)。Why we play games: Four keys to more emotion,http://www.xeodesign.com/whyweplaygames/xeodesign_whyweplaygames.pdf, 2014/03/28。 | 8. | Russell, A.(2011)。Six reasons why (most) social games are awful,http://www.gamasutra.com/blogs/AdamRussell/20110321/7276/Six_Reasons_Why_Most_Social_Games_are_Awful.php, 2014/05/05。 | 9. | Jones, S.(2003)。Let the games begin: Gaming technology and college students,http://www.pewinternet.org/2003/07/06/let-the-games-begin-gaming-technology-and-college-students/, 2014/05/06。 | 圖書論文1. | Olson, Jerry C.、Reynolds, Thomas J.(1983)。Understanding Consumers' Cognitive Structures: Implications for Marketing Strategy。Advertising and Consumer Psychology。Lexington Books。 | 2. | Reynolds, T. J.、Dethloff, C.、Westberg, S. J.(2001)。Advancements in Laddering。Understanding Consumer Decision Making: the Means-End Approach to Marketing and Advertising Strategy。Lawrence Erlbaum Associates。 | 3. | Green, M. C.(2005)。Transportation into narrative worlds: Implications for the self。On building, defending and regulating the self: A psychological perspective。New York, NY:Psychology Press。 | 4. | Olson, J. C.、Reynolds, T. J.(2001)。The means-end approach to understanding consumer decision making。Understanding consumer decision making: The means-end approach to marketing and advertising strategy。Lawrence Erlbaum Associates。 | |
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