綠色產品價格與外觀對跨文化消費者購買意願之影響__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	綠色產品價格與外觀對跨文化消費者購買意願之影響
書刊名：	行銷評論
作者：	林育則／洪詠捷
作者(外文)：	Lin, Yu-tse／Hung, Yung-chieh
出版日期：	2015
卷期：	12:3
頁次：	頁289-322
主題關鍵詞：	綠色產品；價格；產品外觀；環境保護；跨文化消費者；Green product；Price；Product appearance；Environmental protection；Cross-cultural consumers
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:23

本研究利用實驗法探討產品價格及美觀兩種不同的綠色產品屬性對於跨文化消費者購買意願的影響，冀求本研究能提供想進入綠色產品市場之企業些許建議。結果顯示東方文化消費者購買綠色產品意願高於西方文化受訪者，而綠色產品外觀也會影響消費者制訂購買決策。在市場缺乏綠色產品相關資訊的情況下，企業制定產品高價能讓消費者覺得產品為高品質，進而提升購買意願。企業未來可針對跨文化消費者制定不同的行銷策略，提升顧客購買綠色產品之意願。

以文找文

This study mainly uses experimental method and makes use of two hundred and forty samples (half of them are western consumer; others are Eastern) to experiment. We try to investigate the impact of these two different elements of green products (price difference and the product appearance) for cross-cultural consumers purchase intention and look forward to this study can provide some useful information for green product manufacturers.

以文找文

期刊論文
1.	Dagnoli, J.(1991)。Consciously Green。Advertising Age，14(9)，41。
2.	Goldstein, N. J.、Cialdini, R. B.、Griskevicius, V.(2008)。A room with a viewpoint: Using social norms to motivate environmental conservation in hotels。Journal of consumer research，35(3)，472-482。
3.	Janiszewski, C.、van Osselaer, Stijn M. J.(2000)。A Connectionist Model of Brand-quality Associations。Journal of marketing research，37(3)，331-350。
4.	Waber, R. L.、Shiv, B.、Carmon, Z.、Ariely, D.(2008)。Commercial features of placebo and therapeutic efficacy。Journal of the American Medical Association，299(9)，1016-1017。
5.	Shaw, D.,、Clarke, I.(1999)。Belief formation in ethical consumer groups: an exploratory study。Marketing Intelligence & Planning，17(2)，109-120。
6.	Shaw, D.、Shiu, E.(2003)。Ethics in consumer choice: a multivariate modeling approach。European Journal of Marketing，37(10)，1485-1498。
7.	Moriarty, R. T.、Kosnik, T. J.(1989)。High-tech Marketing: Concepts, Continuity, and Change。MIT Sloan Management Review，30(4)，7-17。
8.	Clancy, A. B.(2010)。Going for the green。Smart Business Orange County，14(2)，6。
9.	Simpson, M.、Taylor, N.、Barker, K.(2004)。Enviornmental responsibility in SMEs: Does it deliver competitive advantage?。Business Stragtegy and the Environment，13(3)，156-171。
10.	Heidrich, O.、Tiwary, A.(2013)。Environmental appraisal of green production systems: Challenges faced by small companies using life cycle assessment。International Journal of Production Research，51(19)，5884-5896。
11.	Bertini, M.、Wathieu, L.(2010)。How to stop customers from fixating on price。Harvard Business Review，88(5)，85-91。
12.	Alijosiene, S.、Gudonaviciene, R.(2010)。Analyzing price-quality relationship using conjoint analysis。Economics and Management，15，560-568。
13.	Rokka, J.、Uusitalo, L.(2008)。Preference for Green Packaging in Consumer Product Choices: Do Consumers Care。International Journal of Consumer Studies，32(5)，516-525。
14.	Uusitalo, L.(1990)。Consumer preferences of environmental quality and other social goals。Journal of Consumer Policy，13(3)，231-251。
15.	Shaw, D.、Grehan, E.、Shiu, E.、Hassan, L.、Thomson, J.(2005)。An exploration of values of ethical decision making。Journal of Consumer Behaviour，4(3)，185-200。
16.	De Pelsmacker, P.、Driesen, L.、Rayp, G.(2005)。Do consumers care about ethics? Willingness to pay for fair-trade coffee。The Journal of Consumer Affairs，39(2)，363-385。
17.	Fraj, E.、Martinez, E.(2007)。Ecological consumer behavior: An empirical analysis。International Journal of Consumer Studies，31(1)，26-33。
18.	Moisander, J.(2007)。Motivational complexity of green consumerism。International Journal of Consumer Studies，31(4)，404-409。
19.	Baca-Motes, K.、Brown, A.、Gneezy, A.、Keenan, E. A.、Nelson, L. D.(2013)。Commitment and behavior change: Evidence from the field。Journal of Consumer Research，39(5)，1070-1084。
20.	Grinstein, A.、Nisan, U.(2009)。Demarketing, minorities, and national attachment。Journal of Marketing，73(3)，105-122。
21.	Haws, K. L.、Winterich, K. P.、Naylor, R. W.(2014)。Seeing the World through green-tinted glasses: Green consumption values and responses to environmentally friendly products。Journal of Consumer Psychology，24(3)，336-354。
22.	Thøgersen, J.、Ölander, F.(2003)。Spillover of environment-friendly consumer behavior。Journal of Environmental Psychology，23(3)，225-236。
23.	Wallace, H.(200803)。Should You Ditch Your Chemical Mattress?。Mother Jones。
24.	商仁(1992)。什麼是綠色行銷。廣告雜誌，17，56-58。延伸查詢
25.	Bennett, S.(1992)。Green commitment: Fading out?。Progressive Grocer，71(12)，4-7。
26.	Drumwright, M.(1994)。Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion。Journal of Marketing，58(7)，1-19。
27.	Brown, J.、Wahlers, R.(1998)。The environmentally concerned consumer: An exploratory study。Journal of Marketing Theory and Practice，6(2)，47。
28.	Gershoff, Andrew D.、Frels, Judy K.(2015)。What makes it green? The role of centrality of green attributes in evaluations of the greenness of products。Journal of Marketing，79(1)，97-110。
29.	Raghubir, P.(1998)。Coupon value: Asignal for price?。Journal of Marketing Research，35(8)，316-324。
30.	Riesz, P. C.(1979)。Price-quality correlations for packaged food products。Journal of Consumer Affairs，13(2)，236-47。
31.	Almenberg, J.、Dreber, A.(2011)。When does the price affect the taste? Results from a wine experiment。Journal of Wine Economics，6(1)，110-121。
32.	Goldstein, R.、Almenberg, J.、Dreber, A.、Emerson, J. W.、Herschkowitsch, A.、Katz, J.(2008)。Do more expensive wines taste better? Evidence from a large sample of blind tastings。Journal of Wine Economics，3(1)，1-9。
33.	Plassmann, H.、O'Doherty, J.、Shiv, B.、Rangel, A.(2008)。Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness。roceedings of the National Academy of Sciences，105，1050-1054。
34.	Brian, D.(199103)。Design that sells and sells After years of ferocious competition on price and quality, many companies believe superior design will be the key to winning customers in the Nineties。Fortune，11，56-61。
35.	Nussbaum, B.(1993)。Hot products: How good design pays off。Business Week，7，40-43。
36.	Smith, E.(1994)。Good design is indeed good business。Design Management Journal，5(2)，18-23。
37.	Black, C. D.、Baker, M. J.(1987)。Success through design。Design Studies，8(4)，207-216。
38.	Talke, K.、Salomo, S.、Wieringa. J. E.、Lutz, A.(2009)。What about design newness? Investigating the relevance of a neglected dimension of product innovativeness。Journal of Product Innovation Management，26(6)，601-615。
39.	Leung, K.、Bhagat, R.、Buchan, N.、Erez, M.、Gibson, C. B.(2005)。Culture and International Business: Recent advances and theirimplications for future research。Journal of International Business Studies，36(4)，357-378。
40.	Snelders, D.、Hekkert, P.(1999)。Association measures as predictors of product originality。Advances in Consumer Research，26，588-593。
41.	Newhouse, N.(1990)。Implication of attitude and behavior research for environmental conservation。The Journal of Environmental Education，22(1)，26-32。
42.	Montgomery, C.、Stone, G.(2009)。Revisiting consumer environmental responsibility: A five nation cross-cultural analysis and comparison of consumer ecological opinions and behaviors。International Journal of Management and Marketing Research，2(1)，35-58。
43.	Daley, J.(201008)。Green fallout。Entrepreneur，29，74-75。
44.	Furnham, A.、Kirkcaldy, B.、Lynn, R.(1994)。National attitudes to competitiveness, money, and work among young people: First, second, and third world differences。Human Relations，47(1)，119-126。
45.	Furnham, A.、Okamura, R.(1999)。Your money or your life: Behavioural and emotional predictors of money pathology。Human Relations，52(9)，1157-1177。
46.	Zhou, Z.、Nakamoto, K.(2001)。Price perceptions: A cross-national study between American and Chinese young consumers。Advances in Consumer Research，28，161-168。
47.	Peach, R.(1980)。Defining hard to define customer quality expectations。Quality Progress，1(2)，14-16。
48.	McCort, D. J.、Malhotra, N. K.(1993)。Culture and consumer behavior: Toward and understanding of cross-cultural consumer behavior in international marketing。Journal of International Consumer Marketing，6(2)，91-127。
49.	Curry, David J.、Riesz, Peter C.(1988)。Prices and Price/Quality Relationships: A Longitudinal Analysis。Journal of Marketing，52(1)，36-51。
50.	Leclerc, F.、Schmitt, B. H.、Dube, L.(1994)。Foreign branding and its effects on product perceptions and attitudes。Journal of Marketing Research，31(2)，263-270。
51.	Dunlap, R. E.、Van Liere, K. D.、Mertig, A. G.、Jones, R. E.(2000)。Measuring Endorsement of the New Ecological Paradigm: A Revised Nep Scale。The Journal of Social Issues，56(3)，425-442。
52.	Huber, J.、McCann, J.(1982)。The Impact of inferential beliefs on product evaluations。Journal of Marketing Research，19(3)，324-333。
53.	Gerstner, Eitan(1985)。Do Higher Prices Signal Higher Quality?。Journal of Marketing Research，22(2)，209-215。
54.	Bruce, M.、Whitehead, M.(1988)。Putting design into the picture: The-role of product design in consumer purchase behavior。Journal of the Market Research Society，30(2)，147-162。
55.	Roy, R.(1994)。Can the benefits of good design be quantified?。Design Management Journal，5(2)，9-17。
56.	吳統雄(1995)。態度與行為研究的信度與效度：理論、反應、反省。民意學術專刊，1(2)，29-53。延伸查詢
57.	Berger, I.、Corbin, R. M.(1992)。Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors。Journal of Public Policy and Marketing，11(2)，79-89。
58.	Pieters, R. G. M.(1991)。Changing Garbage Disposal Patterns of Consumers: Motivation, Ability and Performance。Journal of Public Policy and Marketing，10(2)，59-76。
59.	Dodds, B. W.、Monroe, K. B.、Grewal, D.(19910800)。Effect of Price, Band, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。
60.	Rao, A. R.、Monroe, K. B.(1989)。The effect of price, brand name, and store name on buyer's perception of product quality: an integrative review。Journal of Marketing Research，26(3)，351-357。
61.	Tai, S. H. C.(2005)。Shopping Styles of Working Chinese Females。Journal of Retailing and Consumer Services，12(3)，191-203。
62.	Phillips, L. W.、Chang, D. R.、Buzzell, R. D.(1983)。Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses。Journal of Marketing，47(2)，26-43。
63.	Avlonitis, G. J.、Papastathopoulou, P. G.、Gounaris, S. P.(2001)。An empirically-based typology of product innovativeness for new financial services: success and failure scenarios。Journal of Product Innovation Management，18(5)，324-342。
64.	Hoch, Stephen J.、Deighton, John(1989)。Managing What Consumers Learn from Experience。Journal of Marketing，53(2)，1-20。
65.	Dhebar, A.(1996)。Speeding high-tech producer, meet the balking consumer。Sloan Management Review，37(2)，37-49。
66.	Danneels, E.、Kleinschmidt, E. J.(2001)。Product innovativeness from the firm's perspective: its dimensions and their relation with project selection and performance。Journal of Product Innovation Management，18(6)，357-373。
67.	Gatignon, Hubert、Tushman, Michael L.、Smith, Wendy、Anderson, Philip(2002)。A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics。Management Science，48(9)，1103-1122。
68.	Kaiser, Florian G.、Wölfing, Sybille、Fuhrer, Urs(1999)。Environmental attitude and ecological behavior。Journal of Environmental Psychology，19(1)，1-19。
69.	Chandy, Rajesh K.、Tellis, Gerard J.(1998)。Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize。Journal of Marketing Research，35(4)，474-487。
70.	Creyer, Elizabeth H.(1997)。The influence of firm behavior on purchase intention: Do consumers really care about business ethics?。Journal of Consumer Marketing，14(6)，421-432。
71.	Creusen, Marielle E. H.、Schoormans, Jan P. L.(2005)。The different roles of product appearance in consumer choice。Journal of Product Innovation Management，22(1)，63-81。
72.	Kotler, Philip、Rath, G. Alexander(1984)。Design: A powerful but neglected strategic tool。Journal of Business Strategy，5(2)，16-21。
73.	Yamamoto, M.、Lambert, D. R.(1994)。The impact of product aesthetics on the evaluation of industrial products。Journal of Product Innovation Management，11(4)，309-324。
74.	Schultz, P. Wesley(2001)。The structure of environmental concern: Concern for self, other people, and the biosphere。Journal of Environmental Psychology，21(4)，327-339。
75.	Calantone, R. J.、Chan, K.、Cui, A. S.(2006)。Decomposing product innovativeness and its effects on new product success。Journal of Product Innovation Management，23(5)，408-421。
76.	Henderson, Rebecca M.、Clark, Kim B.(1990)。Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms。Administrative Science Quarterly，35(1)，9-30。
77.	Sprotles, George B.、Kendall, Elizabeth L.(1986)。A Methodology for Profiling Consumers' Decision-Making Styles。Journal of Consumer Affairs，20(2)，267-279。
78.	Yalch, R.、Brunel, F.(1996)。Need hierarchies in consumer judgments of product designs: is it time to reconsider Maslow’s theory?。Advances in Consumer Research，23，405-410。
79.	Schoormans, Jan P. L.、Robben, Henry S. J.(1997)。The effect of new package design on product attention, categorization and evaluation。Journal of Economic Psychology，18(2/3)，271-287。
80.	Thompson, S. C. G.、Barton, M. A.(1994)。Ecocentric and anthropocentric attitudes toward the environment。Journal of Environmental Psychology，14(2)，149-157。
81.	Gemser, G.、Leenders, M. A. A. M.(2001)。How integrating industrial design in the product development process impacts on company performance。Journal of Product Innovation Management，18(1)，28-38。

會議論文
1.	Hammer, N.(1995)。Testing design via eye-movement analysis--Perspectives and problems。Seminar on Successful Product Engineering: Testing for Optimal Design and Function。Amsterdam：ESOMAR。155-172。
2.	Cound, D. M.、Caron, J.(1967)。Communicating intangible quality standards。American Society for Quality Control Technical Conference Transaction。Chicago, Illinois。

圖書
1.	Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(2005)。Consumer behavior。Dryden Press。
2.	Wasik, J.(1996)。Green marketing and management: A global perspective。Blackwell Publishers Ltd。
3.	Olson, J.(1985)。Perceived quality: How consumers view stores and merchandise。Lexington, MA：Lexington Books。
4.	Lobach, B.(1976)。Industrial design: Grundlagen der Industrieproduktgestaltung。München：Verlag Karl Thiemig。
5.	Lorenz, C.(1986)。The design dimension。Oxford：Basil Blackwell。
6.	Pilditch, J.(1976)。Talk about design。London：Barrie and Jenkins。
7.	Thackara, J.(1997)。Winners: How successful companies innovate by design。Amsterdam：BIS。
8.	Goleman, D.(2009)。Ecological intelligence: How knowing the hidden impacts of what we buy can change everything。MA：Bantam Dell Pub Group。
9.	Cleaver, T. G.、Michels, J. C.、Dennis, L. A.(1991)。Appearance inspection of finished surfaces。Milwaukee：ASQC Quality Press。
10.	Kennedy, C.、Andrews, D.(1977)。Inspection and gaging。NY：Industrial Press。
11.	Kotler, P.、Keller, K. L.(2006)。Marketing Management。Upper Saddle River, NJ：Pearson Prentice Hall。
12.	Krippendorff, K.(2005)。The Semantic turn a new foundation for design。CRC Press。
13.	Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。
14.	Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks：Sage Publications。
15.	Hofstede, G.(1990)。Cultures and organizations: Software of the mind。New York：McGraw-Hill。

圖書論文
1.	Garber, Lawrence L., Jr.、Kardes, Frank R.、Sujan, Mita(1995)。The Package Appearance in Choice。Advances in Consumer Research。Provo, UT：Association for Consumer Research。
2.	Veryzer, Robert W. Jr.(1995)。The Place of Product Design and Aesthetics in Consumer Research。NA - Advances in Consumer Research。Association for Consumer Research。
3.	Sheth, J.、Parvartiyar, A.(1995)。Ecological imperatives and the role of marketing。Environmental marketing: Strategies, practice, theory and research。MA：Alma T。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	綠色商品形象與網站設計

無相關博士論文

無相關書籍

無相關著作

1.	包裝色彩與圖像視覺意象研究
2.	消費者情緒勒索知覺與購買意願關聯之研究--以自尊為干擾變數探討
3.	衝動購買傾向、流行意識與廣告涉入程度對消費者購買意願之影響
4.	The Effects of Different Exercise Training Programs on Cognitive Performance: A Stroop Test Study
5.	2014年世界盃柔道錦標賽技術分析
6.	發展基植於人格特質的桌球技戰術前三板分析模型
7.	頂尖網球選手發球優勢與發球落點之性別差異研究
8.	德國拜仁慕尼黑職業足球隊進入禁區之性能分析
9.	電腦輔助系統對排球裁判執法判決之影響
10.	二週外在負重訓練對鞍馬併腿全旋運動學表現的影響
11.	臺灣與亞運會男子競技體操選手表現之比較--以2014年亞運會為例
12.	8週全身振動訓練對青年男子手球選手球速、移位速度與跳躍能力之影響
13.	軟組織治療對罹患盂肱關節內旋活動度缺損之棒球投手投擲表現的影響
14.	大專跆拳選手運動傷害與防護之分析
15.	線上閱讀素養構念之性別恆等性分析

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫