The post-war baby boomers are entering retirement age, and become the main consumer market of senior citizens, the elderly consumer market and create a lot of potential. Baby Boomers-it is the same generation that drove the growth of hula hoops, bell bottoms and personal computers. Traditional thinking among marketers is that Boomers spend less, have little interest in new products and technology, and have stubborn brand preferences. In reality, this could not be farther from the truth. They witnessed the age of the computer, mobile communications and the World Wide Web, and they have seen the explosion of communication in radio, television and telephone. Not only are they one of the most interesting demographics, but they are also the largest group in history. This study describes the elderly demand for toys and trends, as well as for the elderly person affected. The study found the toy can delay physical and mental function degradation, to slow down the aging effect. The toys can improve the sense of hearing, vision, touch and coordination of the elderly by sensory stimuli. They also have the function of relieved tedium, company and promoting interaction with family or partners. Elderly person can be "play" to enhance the quality of life and increase their recognition and remain confident, and able to be toys strengthen interpersonal communication and interaction. Forming elderly toy market, and to provide products that satisfy user needs, such as elderly consumers to easily make use of, and creativity of the product to attract consumers' attention. Elderly toy designed to stimulate the elderly focuses on sensory systems, hands and brain, limb movements, brainstorming, and from culture interested in playing, but also has the effect of boosting sentiment, to improve the quality of life of elderly people, increase their life satisfaction and pleasure. Through the market description of Japan, U.S.A., and Germany, the study describes the trend of the development for the elderly people's toys.