首先，回顧「閱讀起步走」的起源、動機與目的，及政策行銷的意涵。其次，以推動臺中市圖書資訊中心「閱讀起步走．親子悅讀營」活動相關的制定者、執行者及利害關係人的訪談資料，從產品、價格、通路與促銷四個面向，來檢討、評估政策行銷的成效。最後，建議公共圖書館管理者應具備政策行銷能力，開創更佳的公共服務品質與成效。

In this article, authors first review the origin of the Bookstart and the content of policy marketing. Then, authors utility 4P framework to discuss policy marketing and effectiveness of “Bookstart & Happy Reading Camp” by Taichung Library Information Center. At the end, concluding is made through advocating that policy marketing should be included as one of the core competences of public library administrators.