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題名：從社會認同理論與情緒之觀點探討線上品牌社群之對立品牌忠誠：以智慧型手機論壇為例
書刊名：電子商務學報
作者：郭英峰 引用關係／侯建任
作者(外文)：Kuo, Ying-feng／Hou, Jian-ren
出版日期：2015
卷期：17:4
頁次：頁479-501
主題關鍵詞：品牌社群認同；品牌認同；自我品牌連結；情緒；對立品牌忠誠；Brand community identification；Brand identification；Self-brand connections；Emotions；Oppositional brand loyalty
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:29
期刊論文
1.Lii, Y. S.、Sy, E.(2009)。Internet Differential Pricing: Effects on Consumer Price Perception, Emotions, and Behavioral Responses。Computers in Human Behavior，25(3)，770-777。  new window
2.Kuo, Y.-F.、Wu, C.-M.(2012)。Satisfaction and post-purchase intentions with service recovery of online shopping websites: Perspectives on perceived justice and emotions。International Journal of Information Management，32(2)，127-138。  new window
3.Cheng, Shirley Y. Y.、White, Tiffany Barnett、Chaplin, Lan Nguyen(2012)。The effects of self-brand connections on responses to brand failure: A new look at the consumer-brand relationship。Journal of Consumer Psychology，22(2)，280-288。  new window
4.Ewing, M. T.、Wagstaff, P. E.、Powell, I. H.(2013)。Brand rivalry and community conflict。Journal of Business Research，66(1)，4-12。  new window
5.Jones, R.、Kim, Y. K.(2011)。Single-brand retailers: Building brand loyalty in the offline environment。Journal of Retailing and Consumer Services，18(4)，333-340。  new window
6.Karahanoglu, A.、Sener, B.(2009)。Consumers’ emotional responses to brands and branded products。An International Journal，3(1)，323-340。  new window
7.Kuo, Y. F.、Feng, L. H.(2013)。Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities。International Journal of Information Management，33(6)，948-962。  new window
8.Muniz, A. M., Jr.、Hamer, L. O.(2001)。Us versus them: Oppositional brand loyalty and the cola wars。Advances in Consumer Research，28(1)，355-361。  new window
9.Romani, S.、Grappi, S.、Dalli, D.(2012)。Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects。International Journal of Research in Marketing，29(1)，55-67。  new window
10.Sutikno, B.(2011)。Does consumers’ brand identification matter: The mediating roles of brand loyalty。International Journal of Interdisciplinary Social Sciences，6(3)，319-332。  new window
11.Escalas, Jennifer E.(2004)。Narrative processing: building consumer connections to brands。Journal of Consumer Psychology，14(1/2)，168-180。  new window
12.Grisaffe, D. B.、Nguyen, H. P.(2010)。Antecedents of emotional attachment to brands。Journal of Business Research，64(10)，1052-1059。  new window
13.Louis, D.、Lombart, C.(2010)。Impact of brand personality on three major relational consequences (Trust, attachment, and commitment to the brand)。Journal of Product and Brand Management，19(2)，114-130。  new window
14.Thompson, S. A.、Sinha, R. K.(2008)。Brand Communities and New Product Adoption: the Influence and Limits of Oppositional Loyalty。Journal of Marketing，72(6)，65-80。  new window
15.Ashforth, B. E.、Mael, F. A.(1989)。Social Identity Theory & The Organization。Academy of Management Review，14(1)，20-39。  new window
16.Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing，23(1)，45-61。  new window
17.Bagozzi, Richard P.、Gopinath, Mahesh、Nyer, Prashanth U.(1999)。The role of emotions in marketing。Journal of the Academy of Marketing Science，27(2)，184-206。  new window
18.Malär, Lucia、Krohmer, Harley、Hoyer, Wayne D.、Nyffenegger, Bettina(2011)。Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self。Journal of Marketing，75(4)，35-52。  new window
19.Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing，35(11/12)，1238-1258。  new window
20.Kaiser, H. F.(1958)。The varimax criterion for analytic rotation in factor analysis。Psychometrika，23(3)，187-200。  new window
21.Tajfel, Henri(1974)。Social Identity and Intergroup Behavior。Social Science Information，13(2)，65-93。  new window
22.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。  new window
23.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research，27(4)，412-432。  new window
24.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。  new window
25.Chin, Wynne W.、Marcolin, Barbara L.、Newsted, Peter R.(2003)。A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study。Information Systems Research，14(2)，189-217。  new window
26.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
27.Carlson, Brad D.、Suter, Tracy A.、Brown, Tom J.(2008)。Social versus psychological brand community: The role of psychological sense of brand community。Journal of Business Research，61(4)，284-291。  new window
28.He, Hongwei、Li, Yan、Harris, Lloyd C.(2012)。Social Identity Perspective on Brand Loyalty。Journal of Business Research，65(5)，648-657。  new window
29.Kuenzel, Sven、Halliday, Sue Vaux(2010)。The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification。Journal of Targeting, Measurement and Analysis for Marketing，18(3/4)，167-176。  new window
30.Laros, Fleur J. M.、Steenkamp, Jan-Benedict E. M.(2005)。Emotions in consumer behavior: A hierarchical approach。Journal of Business Research，58(10)，1437-1445。  new window
31.Escalas, Jennifer E.、Bettman, James R.(2003)。You are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands。Journal of Consumer Psychology，13(3)，339-348。  new window
32.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。  new window
33.Kim, Chung K.、Han, Dongchul、Park, Seung-Bae(2001)。The effect of brand personality and brand identification on brand loyalty: applying the theory of social indentifìcation。Japanese Psychological Research，43(4)，195-206。  new window
34.Lam, Son K.、Ahearne, Michael、Hu, Ye、Schillewaert, Niels(2010)。Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective。Journal of Marketing，74(6)，128-146。  new window
35.Tuškej, Urška、Golob, Urša、Podnar, Klement(2013)。The role of consumer-brand identification in building brand relationships。Journal of Business Research，66(1)，53-59。  new window
36.Zhou, Zhimin、Zhang, Qiyuan、Su, Chenting、Zhou, Nan(2012)。How do brand communities generate brand relationships? Intermediate mechanisms。Journal of Business Research，65(7)，890-895。  new window
圖書
1.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Ringle, M. C.，Wende, S.，Will, A.(2005)。SmartPLS 2.0 (M3) beta (software)，Hamburg。，http://www.smartpls.de。  new window
圖書論文
1.Hickman, T.、Ward, J.(2007)。The dark side of brand community: Inter-group stereotyping, trash talk, and schadenfreude。Advances in Consumer Research。Duluth, MN：Association for Consumer Research。  new window
2.Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。  new window
 
 
 
 
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