We investigated the influence of university's marketing strategy on senior high school students in Kaohsiung and Pingtung areas by administering surveys to the second-grade students of 10 senior high schools in Kaohsiung and Pingtung areas. The results are as follows: (a) secondgrade senior high school students easily identify with marketing strategies and (b) second-grade senior high school students who are female or in the first academic group easily identify with the marketing strategies of the university. In addition, this paper offers five suggestions: (a) transportation to universities should be convenient; (b) universities that provides scholarships to students can increase student willingness to enroll in the university; (c) visiting campus and class experience can enhance the popularity of universities; (d) universities should develop characteristic courses; and (e) additional studies should be undertaken to investigate the reason of male students finding it difficult to identify with the marketing strategies.