| 期刊論文1. | 林宗賢、王維靖、劉沛瑜、王乃玉(20100200)。重新檢視一般遊客旅遊決策模式--以襲產觀光遊客為例。戶外遊憩研究,22(4),81-104。 延伸查詢 | 2. | 林家五、郭子嘉、張書豪(20100900)。懷舊氣氛對正向情緒與後續購買意願影響之探討。行銷評論,7(3),275-297。 延伸查詢 | 3. | Mazumdar, T.、Papatla, P.(2000)。An Investigation of Reference Price Segments。Journal of Marketing Research,37(2),246-258。 | 4. | Aplin, G.(2007)。World heritage cultural landscapes。International Journal of Heritage Studies,13(6),427-446。 | 5. | Cameron, C. M.、Gatewood, J. B.(2003)。Seeking numinous experiences in the unremembered Past。Ethnology,42(1),55-71。 | 6. | Hollinshead, K.(1988)。A sunny place for shady people: The real gold coast story。Annals of Tourism Resarch,15(3),449-453。 | 7. | Kohli, C.、Suri, R.(2011)。The price is right? Guidelines for pricing to enhance profitability。Business Horizons,54(6),563-573。 | 8. | Mayhew, G. E.(1997)。A measure of the value of marketing in packaged goods。Marketing Letters,8(2),217-228。 | 9. | Burman, B.、Biswas, A.(2004)。Reference prices in retail advertisements: Moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention。Journal of Product and Brand Management,13(6),379-389。 | 10. | Erdem, T.、Mayhew, G.、Sun, B.(2001)。Understanding reference-price shoppers: A within- and cross-category analysis。Journal of Marketing Research,38(4),445-457。 | 11. | Fyall, A.、Garrod, B.(1998)。Heritage Tourism: At What Price?。Managing Leisure,3(4),213-228。 | 12. | Monroe, K. B.、Della Bitta, A. J.、Downey, S. L.(1977)。Contextual influences on subjective price perceptions。Journal of Business Research,5(4),277-291。 | 13. | McIntosh, Alison J.、Prentice, Richard C.(1999)。Affirming authenticity: Consuming cultural heritage。Annals of Tourism Research,26(3),589-612。 | 14. | Belk, R. W.(1990)。The role of possessions in constructing and maintaining a sense of past。Advances in Consumer Research,17(1),669-676。 | 15. | Petrick, J. F.(2004)。First Timers' and Repeaters' Perceived Value。Journal of Travel Research,43(1),29-38。 | 16. | 曾忠蕙、樓永堅、別蓮蒂(20090400)。贈品促銷深度對贈品組合評價影響之研究。臺大管理論叢,19(特刊),95-126。 延伸查詢 | 17. | DelVecchio, Devon、Krishnan, H. Shanker、Smith, Daniel C.(2007)。Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice。Journal of Marketing,71(3),158-170。 | 18. | Chhabra, Deepak、Healy, Robert、Sills, Erin(2003)。Staged authenticity and heritage tourism。Annals of Tourism Research,30(3),702-719。 | 19. | Kerstetter, D. L.、Confer, J. J.、Graefe, A. R.(2001)。An exploration of the specialization concept within the context of heritage tourism。Journal of Travel Research,39(3),267-274。 | 20. | Paharia, N.、Keinan, A.、Avery, J.、Schor, J. B.(2011)。The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography。Journal of Consumer Research,37(5),775-790。 | 21. | 古永嘉、沈明正(20110700)。The Relationship between Authenticity and the Souvenir Purchase Intent。Pan-Pacific Management Review,14(2),109-129。 | 22. | Blundell, V.(1993)。Aboriginal Empowerment and Souvenir Trade in Canada。Annals of Tourism Research,20(1),64-87。 | 23. | Pearce, P. L.、Moscardo, G. M.(1986)。The concept of authenticity in tourist experience。Journal of Sociology,22(1),121-132。 | 24. | Apostolakis, Alexandres(2003)。The convergence process in heritage tourism。Annals of Tourism Research,30(4),795-812。 | 25. | Revilla, Guadalupe、Dodd, Tim H.(2003)。Authenticity perceptions of Talavera pottery。Journal of Travel Research,42(1),94-99。 | 26. | Yadav, M. S.、Seiders, K.(1998)。Is the price right? Understanding contingent processing in reference price formation。Journal of Retailing,74(3),311-329。 | 27. | 張重昭、周宇貞、張心馨(20060400)。促銷價格標示方式與內部參考價格對消費者行為之影響。管理學報,23(2),209-226。 延伸查詢 | 28. | Nuryanti, Wiendu(1996)。Heritage and Postmodern Tourism。Annals of Tourism Research,23(2),249-260。 | 29. | 蕭至惠(20130300)。操弄懷舊情愫真能為旅遊產品增值?。戶外遊憩研究,26(1),31-68。 延伸查詢 | 30. | Carter, R. W.、Horneman, L.(2001)。Does a market for heritage tourism exist?。Bulletin of the Australian Institute for Marine Archaeology,25,61-68。 | 31. | Alzua, A.、O'Leary, J. T.、Morrison, A. M.(1998)。Cultural and heritage tourism: Identifying niches for international travelers。The Journal of Travel and Tourism Studies,9(2),2-13。 | 32. | Markwick, M.(2001)。Postcards from malta: Image, consumption, context。Annals of Tourism Research,28(2),417-438。 | 33. | Richards, G.(1996)。Production and consumption of cultural tourism in Europe。Annals of Tourism Research,23(2),261-283。 | 34. | Suri, R.、Cai, Z.、Monroe, K. B.、Thakor, M.(2012)。Retailers' merchandise organization and price perceptions。Journal of Retailing,88(1),168-179。 | 35. | Moscardo, Gianna M.、Pearce, Philip L.(1986)。Historic Theme Parks: An Australian Experience in Authenticity。Annals of Tourism Research,13(3),467-479。 | 36. | Steiner, C. J.、Reisinger, Y.(2006)。Understanding Existential Authenticity。Annals of Tourism Research,33(2),299-318。 | 37. | Zeppel, H.、Hall, Colin M.(1991)。Selling art and history: Cultural heritage and tourism。Journal of Tourism Studies,2(1),29-45。 | 38. | Holak, S. L.、Havlena, W. J.(1998)。Feeling, fantasies, and memories: An examination of the emotional components of nostalgia。Journal of Business Research,42(3),217-226。 | 39. | Preece, Jenny(1999)。Empathic communities: Balancing emotional and factual communication。Interacting with Computers,12(1),63-77。 | 40. | 邱志聖(19990400)。The Effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Consumers' Purchase Intentions: The Moderating Effects of Product Knowledge and Attention to Social Comparison Information。Proceedings of the National Science Council. Part C, Humanities and Social Sciences,9(2),298-308。 | 41. | 曾慈慧、沈進成、陳麗如(20110900)。礦業遺產觀光中真實性對觀光意象、地方感與遊後行為意圖之影響。戶外遊憩研究,24(3),79-111。 延伸查詢 | 42. | Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing,54(3),54-67。 | 43. | 張重昭、謝千之(20000800)。產品資訊、參考價格與知覺品質對消費者行為之影響。企業管理學報,47,161-190。 延伸查詢 | 44. | Lee, S. Y.、Petrick, J. F.、Cromption, J.(2007)。The Roles of Quality and Intermediary Constructs in Determining Festival Attendees' Behavior Intention。Journal of Travel Research,45(4),402-412。 | 45. | Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing,55(3),1-12。 | 46. | Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。 | 47. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 | 48. | 吳宗瓊、劉瓊如(20080800)。旅遊紀念品購買行為的解析與探索--記憶在地特色vs旅遊伴手禮。觀光休閒學報,14(2),189-212。 延伸查詢 | 49. | Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。 | 50. | Turner, Lindsay W.、Reisinger, Yvette(2001)。Shopping satisfaction for domestic tourists。Journal of Retailing and Consumer Services,8(1),15-27。 | 51. | Cohen, Erik(1988)。Authenticity and Commoditization in Tourism。Annals of Tourism Research,15(3),371-386。 | 52. | Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。 | 53. | Holbrook, Morris B.(1993)。Nostalgia and consumption preferences: Some emerging patterns of consumer tastes。Journal of Consumer Research,20(2),245-256。 | 54. | Stern, Barbara B.(1992)。Historical and personal nostalgia in advertising text: The fin de siècle effect。Journal of Advertising,21(4),11-22。 | 55. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 | 56. | Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。 | 57. | 曾光華、陳貞吟、張永富(20041200)。以方法目的鏈探討旅客懷舊體驗的內涵與價值。戶外遊憩研究,17(4),43-69。 延伸查詢 | 58. | Gordon, Beverly(1988)。The Souvenir: Messenger of the Extraordinary。Journal of Popular Culture,20(3),135-146。 | 59. | 戴有德、林濰榕、陳冠仰(20100900)。襲產觀光中的懷舊情感是否需要真實性?兼論解說之調節角色。戶外遊憩研究,23(3),61-86。 延伸查詢 | 60. | 張重昭、周宇貞(19990900)。知覺品質與參考價格對消費者知覺價值與購買意願之影響。企業管理學報,45,1-35。 延伸查詢 | 61. | Yeoman, I.、Brass, D.、Mcmahon-Beattie, U.(2007)。Current issue in tourism: The authentic tourist。Tourism Management,28(4),1128-1138。 | 62. | Addis, Michela、Holbrook, Morris B.(2001)。On the Conceptual Link between Mass Customisation and Experience Consumption: An Explosion of Subjectivity。Journal of Consumer Behaviour,1(1),50-66。 | 63. | Campbell, Leland、Diamond, William D.(1990)。Framing and Sales Promotions: The Characteristics of a Good Deal。Journal of Consumer Marketing,7(4),25-31。 | 64. | Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research,18(4),416-427。 | 65. | Litirell, M. A.、Baizerman, S.、Kean, R.、Gahring, S.、Niemeyer, S.、Reilly, R.、Stout, J.(1994)。Souvenirs and Tourism Styles。Journal of Travel Research,33(1),3-11。 | 66. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 會議論文1. | 陳家瑜、湯安安(2013)。體驗價值、紀念品真實性對遊客購買之影響。台北:國立台灣師範大學。18-32。 延伸查詢 | 2. | 蕭至惠(2014)。探究遊客懷舊情感對購買紀念品之影響。2014商學與管理學術研討會,中華民國多國籍企業研究學會 。台北:中華民國多國籍企業研究學會。 延伸查詢 | 學位論文1. | Swanson, K.(1994)。Souvenirs Marketing in Tourism Retailing: Shopper and Retailer Perceptions'(博士論文)。Texas Tech University,Lubbock, Texas。 | 圖書1. | Thaler, Richard H.、Sunstein, Cass R.(2008)。Nudge: Improving decisions about health, wealth, and happiness。Yale University Press。 | 2. | Fladmark, J. M.(1994)。Cultural tourism。UK:Robert Gordon University。 | 3. | Yale, P.(1991)。From Tourist Attractions to Heritage Tourism。Huntingdon。 | 4. | Goeldner, C. R.、Brent-Ritchie, J. R.、McIntosh, R. W.(2000)。Tourism Principles, Practices and Philosophies。New York:Wiley。 | 5. | McKercher, Bob、Du Cros, Hilary(2002)。Cultural Tourism: the Partnership between Tourism and Cultural Heritage Management。New York, NY:Haworth Hospitality Press。 | 6. | Urry, John(1990)。The Tourist Gaze: Leisure and Travel in Contemporary Societies。Sage Publications。 | 7. | Solomon, M. R.(2007)。Consumer Behavior: Buying, Having, and Being。Upper Saddler River, NJ:Prentice Hall。 | 8. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 9. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 | 其他1. | (2013)。故宮商品夯年收8億遭爆1成繳庫,http://news.tvbs.com.tw/entry/204752, 2013/04/02。 延伸查詢 | 2. | (2012)。中華民國101年國人旅遊狀況調查,http://library.tbroc.gov.tw/libecq/mdl_bibliography/PdfView.aspx?PDFpath=QTIw, 2013/11/03。 | 3. | 夢瑞(2003)。懷舊的滋味--便當文化再流行,http://www.taiwan-panorama.com/tw/show_issue.php?id=2003129212080c.txt&cur_page=1&table=1&distype=&h1=&h2=&search=&height=&type=&scope=&order=&keyword=&lstPage=&num=&year=2003&month=12, 2014/06/29。 | 4. | 劉正輝(2009)。金瓜石聚落,http://nrch.cca.gov.tw/twpedia.php?id=1642, 2014/03/06。 | 圖書論文1. | Frijda, N. H.、Zeelenberg, M.(2001)。Appraisal: What is the dependent?。Appraisal processes in emotion: Theory, methods, research。Oxford University Press。 | 2. | Klein, N. M.、Oglethorpe, J. E.(1987)。Cognitive Reference Points in Consumer Decision Making。Advances in Consumer Research。Provo, Utah:Association for Consumer。 | 3. | Wu, H. J.、Shen, C. H.(2012)。A study on the impacts of perceived organizational support and empowerment on customer orientation。Based on the Example of Comprehensive Travel Agencies in Taipei。Republic of Palau:International conference on innovation and management。 | 4. | Jansen-Verbeke, M.(1998)。The Synergism between Shopping and Tourism。Global Tourism。Oxford:Butterworth-Heinemann。 | 5. | Monroe, K. B.、Grewal, D.、Compeau, L. D.(1991)。Reference Prices: The Concept, Its Historical Meanings, Theoretical Justifications and Current Research Issues。The Association for Consumer Research Conference。Chicago, IL:Association for Consumer。 | |
| |