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題名:Sales Framing, Mental Accounting, and Discount Assignments
書刊名:Asia Pacific Management Review
作者:Liu, Hsin-hsienChiu, Yu-yeh
出版日期:2015
卷期:20:4
頁次:頁201-209
主題關鍵詞:FramingMental accountingSales promotions
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:4
期刊論文
1.Monroe, K. B.(1971)。Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance。Journal of Marketing Research,8(4),460-464。  new window
2.Yi, Y.、Yoo, J.(2011)。The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions。Psychology & Marketing,28(9),879-896。  new window
3.Levin, I. P.、Johnson, R. D.、Davis, M. L(1987)。How information frame influences risky decisions: between-subjects and within-subject comparisons。Journal of Economic Psychology,8(1),43-54。  new window
4.Lowe, B.(2010)。Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk。Journal of Product & Brand Management,19(7),496-503。  new window
5.Diamond, William D.(1992)。Just What Is a Dollar’s Worth? Consumer Reactions to Price Discounts vs. Extra Product Promotions。Journal of Retailing,68(3),254-270。  new window
6.Diamond, William D.、Campbell, Leland(1989)。The Framing of Sales Promotions: Effects on Reference Price Change。Advance in Consumer Research,16(1),241-247。  new window
7.Gabor, Andre、Granger, C. W.(1964)。Price sensitivity of the consumer。Journal of Advertising Research,4(4),40-44。  new window
8.Hardesty, D. M.、Bearden, W. O.(2003)。Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level。Journal of Retailing,79(1),17-25。  new window
9.Haugtvedt, Curtis P.、Petty, Richard E.、Wegener, Duane T.(1994)。Message Order Effects in Persuasion: An Attitude Strength Perspective。Journal of Consumer Research,21(1),205-218。  new window
10.LeBoeuf, R. A.、Shafir, E.(2003)。Deep thoughts and shallow frames: on the susceptibility to framing effects。Journal of Behavioral Decision Making,16,77-92。  new window
11.Lauriola, Marco、Schreiber, Judy、Gaeth, Gary J.、Levin, Irwin P.(2002)。A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects。Organizational Behavior and Human Decision Processes,88(1),411-429。  new window
12.Shafir, Eldar、Thaler, R. H.(2006)。Invest now, drink later, spend never: On the mental accounting of delayed consumption。Journal of Economic Psychology,27(5),694-712。  new window
13.Sinha, Indrajit、Smith, Michael F.(2000)。Consumers' Perceptions of Promotional Framing of Price。Psychology & Marketing,17(3),257-275。  new window
14.Smith, M. F.、Sinha, I.(2000)。The Impact of Price and Extra Product Promotions on Store Preference。International Journal of Retail and Distribution Management,28(2),83-92。  new window
15.Wiseman, David B.、Irwin, P. Levin(1996)。Comparing Risky Decision Making under Conditions of Real and Hypothetical Consequences。Organizational Behavior and Human Decision Process,66(3),241-250。  new window
16.Kalyanaram, Gurumurthy、Winer, Russell S.(1995)。Empirical Generalizations from Reference Price Research。Marketing Science,14(3),161-169。  new window
17.Kahneman, D.、Tversky, A.(1979)。Prospect theory: An analysis of decision under risk。Econometrica,47(2),263-291。  new window
18.Soman, Dilip、Gourville, John T.(2001)。Transaction Decoupling: How Price Bundling Affects the Decision to Consume。Journal of Marketing Research,38(1),30-44。  new window
19.Tversky, Amos(1977)。Features of similarity。Psychological Review,84(4),327-352。  new window
20.Harlam, Bari A.、Krishna, Aradhna、Lehmann, Donald R.、Mela, Carl(1995)。Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle。Journal of Business Research,33(1),57-66。  new window
21.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
22.Chen, Shih-Fen S.、Monroe, Kent B.、Lou, Yung-Chien(1998)。The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions。Journal of Retailing,74(3),353-372。  new window
23.Prelec, Drazen、Loewenstein, George(1998)。The Red and the Black: Mental Accounting of Savings and Debt。Marketing Science,17(1),4-28。  new window
24.Thaler, Richard H.(1999)。Mental Accounting Matters。Journal of Behavioral Decision Makings,12(3),183-206。  new window
25.Buda, Richard、Zhang, Yong(2000)。Consumer Product Evaluation: The Interactive Effect of Message Framing, Presentation Order, and Source Credibility。Journal of Product & Brand Management,9(4),229-242。  new window
26.Houston, D. A.、Sherman, S. J.、Baker, S. M.(1989)。The Influence of Unique Features and Direction of Comparison on Preferences。Journal of Experimental Social Psychology,25(2),121-141。  new window
27.Palazon, M.、Delgado-Ballester, E.(2009)。Effectiveness of Price Discounts and Premium Promotions。Psychology and Marketing,26(12),1108-1129。  new window
會議論文
1.Barnes, J. G.(1975)。Factors influencing consumer reaction to retail newspaper sale advertising。Fall Educators' Conference,471-477。  new window
圖書
1.Strokes, M. E.、Davis, C. S.、Koch, G. G.(1995)。Categorical Data Analysis Using the SAS System。Cary, NC:SAS Institute, Inc.。  new window
圖書論文
1.Diamond, William D.、Sanyal, Abhijit(1990)。The Effect of Framing on The Choice of Supermarket Coupons。Advances in Consumer Research。Provo, UT:Association for Consumer Research。  new window
 
 
 
 
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