| 期刊論文1. | Wang, H.-Y.、Shang, Z.-T.(2002)。The Research on Repurchasing Product Life Cycle Model。Chinese Journal of Management Science,10(2)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Steffens, P. R.、Murthy, D. N. P.(1992)。A mathematical model for new product diffusion: The influence of innovators and imitators。Mathematical and Computer Modelling,16(4),11-26。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Van den Bulte, C.、Joshi, Y. V.(2007)。New product diffusion with in fluentials and imitators。Marketing Science,26(3),400-421。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Mahajan, V.、Muller, E.、Bass, F. M.(1990)。New product diffusion models in marketing: A review and directions for research。Journal of Marketing,54(1),1-26。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Bass, Frank M.(1969)。A new product growth for model consumer durables。Management Science,15(5),215-227。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Rink, David R.、Swan, John E.(1979)。Product life cycle research: A literature review。Journal of Business Research,7(3),219-242。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Bell, Martin L.(1962)。Marketing: Concept and Strategy。Houghton Mifflin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Kuang, X.、Qi, H.(2012)。Modeling and Simulation of New Product Diffusion with the Impact of Imitation。Information and Business Intelligence。Springer Berlin Heidelberg。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |