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題名:產品生命週期界定論證之研究
書刊名:全球商業經營管理學報
作者:許凱程許偉杰
作者(外文):Hsu, Kai-chenHsu, Wei-chieh
出版日期:2015
卷期:7
頁次:頁73-77
主題關鍵詞:產品生命週期導入期成長期成熟期衰退期Product life cycleIntroductionGrowthMaturityDecline
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:5
期刊論文
1.Wang, H.-Y.、Shang, Z.-T.(2002)。The Research on Repurchasing Product Life Cycle Model。Chinese Journal of Management Science,10(2)。  new window
2.Steffens, P. R.、Murthy, D. N. P.(1992)。A mathematical model for new product diffusion: The influence of innovators and imitators。Mathematical and Computer Modelling,16(4),11-26。  new window
3.Van den Bulte, C.、Joshi, Y. V.(2007)。New product diffusion with in fluentials and imitators。Marketing Science,26(3),400-421。  new window
4.Mahajan, V.、Muller, E.、Bass, F. M.(1990)。New product diffusion models in marketing: A review and directions for research。Journal of Marketing,54(1),1-26。  new window
5.Bass, Frank M.(1969)。A new product growth for model consumer durables。Management Science,15(5),215-227。  new window
6.Rink, David R.、Swan, John E.(1979)。Product life cycle research: A literature review。Journal of Business Research,7(3),219-242。  new window
圖書
1.Bell, Martin L.(1962)。Marketing: Concept and Strategy。Houghton Mifflin。  new window
2.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
圖書論文
1.Kuang, X.、Qi, H.(2012)。Modeling and Simulation of New Product Diffusion with the Impact of Imitation。Information and Business Intelligence。Springer Berlin Heidelberg。  new window
 
 
 
 
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