In the modern society of material abundance, the "Objects" of original value in use and exchange value are not enough to meet consumer demands. The signal meaning of object is becoming a new product trends; this phenomenon leads new consumer behavior-sign consumption." Therefore, in addition to the basic goods loop, the production process of cultural, emotional, and other aspects of the story, also contributed to the industry the possibility of reproduction. The study is constructed on the basis of the above, to discuss a case in the Loto Art Studio." The leader of the Studio - Mr. Mingsong Li, self-determination struggle from the profound creative experience, build their own brand names and style, to simply teach disadvantaged students (art classes, special education) pottery, to guide students to develop self-subjectivity, so it becomes the Studio production of one of the participants, so that they escape the marginal social interdependence, the whole creative transformation, ethnic interaction, and signal production process, this study is to explore the theme: "reproduction of signs."