The number of persons aged 60 or over in the world grows by two percent every year. Many elders use smartphones owing to the popularity of the Internet and their number can be expected to increase quickly in the near future. However, most mobile website designers plan their websites for younger mainstream users and do not incorporate ease-of-use elements for older users. This paper aims to provide design guidelines for mobile website designers that take into consideration older users’ vision impairment and cognitive ability, both of which decline with age. We gathered the statistics of feature values from 100 well-known foreign senior sites, invited several elders with smartphone usage experience to evaluate the recommended feature values, and finally obtained the design guidelines regarding visual and cognitive features for mobile websites. These guidelines can help designers create more elder-friendly websites.