| 期刊論文1. | Hogg, Margaret K.、Cox, Alastair J.、Keeling, Kathy(2000)。The impact of self-monitoring on image congruence and product/brand evaluation。European Journal of Marketing,34(5/6),641-667。 | 2. | Peyrot, Mark、Van Doren, Doris(1994)。The Effect of a Class Action Suit on Consumer Repurchase Intentions。Journal of Consumer Affairs,28(2),361-379。 | 3. | Poddar, A.、Donthu, N.、Wei, Y.(2009)。Web site customer orientations, web site quality, and purchase intentions: the role of Web site personality。Journal of Business Research,62(4),441-450。 | 4. | Muller, B.、Chandon, J. L.(2003)。The impact of visiting a brand website on brand personality。Electronic Markets,13(3),210-221。 | 5. | Swann, William B. Jr.、Stein-Seroussi, Alan、Giesler, R. Brian(1992)。Why People Self-verify。Journal of Personality and Social Psychology,62(3),392-401。 | 6. | Graeff, T. R.(1997)。Consumption situations and the effects of brand image on consumers' brand evaluations。Psychology & Marketing,14(1),49-70。 | 7. | Alt, M.、Griggs, S.(1988)。Can a brand be cheeky?。Marketing Intelligence and planning,6(4),9-16。 | 8. | Aaker, Jennifer Lynn、Benet-Martinez, Veronica、Garolera, Jordi(2001)。Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs。Journal of Personality and Social Psychology,81(3),492-508。 | 9. | Govers, P. C. M.、Schoormans, J. P. L.(2005)。Product personality and its influence on consumer preference。The Journal of Consumer Marketing,22(4),189-197。 | 10. | Bergstrom, A.(2000)。Cyberbranding: Leveraging your brand on the Internet。Strategy and Leadership,28(4),10-15。 | 11. | Rowley, J.(2004)。Online Branding。Online Information Review,28(2),131-138。 | 12. | Malhotra, N. K.(1988)。Self-concept and Product Choice: An Integrated Perspective。Journal of Economic Psychology,9(1),1-28。 | 13. | Sinha, Indrajit(2000)。Cost Transparency: The Net's Real Threat to Prices and Brands。Harvard Business Review,78(2),43-50。 | 14. | Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research,59(9),955-964。 | 15. | Markus, H.(1997)。Self-schemata and processing information about the self。Journal of Personality and Social Psychology,35(2),63-78。 | 16. | Kassarjian, Harold H.(1971)。Personality and consumer behavior: A review。Journal of Marketing Research,8(4),409-418。 | 17. | Parker, B. T.(2009)。A comparison of brand personality and brand user-imagery congruence。Journal of Consumer Marketing,26(3),175-184。 | 18. | Mengxia, Z.(2007)。Impact of brand personality on PALI: A comparative research between two different brands。International Management Review,3(3),36-44。 | 19. | Yu, C.-C.、Lin, P.-J.、Chen, C.-S.(2013)。How brand image, country of origin, and self-congruity influence internet users' purchase intention。Social Behavior and Personality: An International Journal,41(4),599-612。 | 20. | Ibeh, K. I. N.、Luo, Ying、Dinnie, K.(2005)。E-branding strategies of internet companies: Some preliminary insights from the UK。Journal of Brand Management,12(5),355-373。 | 21. | Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。 | 22. | 白詩瑜(2012)。2012金牌服務大賞/博客來說故事營造質感生活。天下雜誌,501。 延伸查詢 | 23. | Wired(2012)。近50萬筆雅虎用戶資料外洩,危及網路安全。Wired雜誌。 延伸查詢 | 24. | 吳長生、黃慧新(20120600)。品牌概念一致性與知覺風險對品牌延伸評價之影響:延伸產品定位的干擾角色。管理與資訊學報,17,35-64。 延伸查詢 | 25. | 數位時代(2011)。安全又好買,台灣購物網站大評測:博客來奪冠!。數位時代。 延伸查詢 | 26. | 趙郁竹(2011)。Special Report:台灣電子商務50強No. 1博客來。數位時代。 延伸查詢 | 27. | 龔招健(2013)。網路購物夯物流宅配商機大。Money錢雜誌。 延伸查詢 | 28. | 羅之盈(2013)。Momo富邦購物網勝戰電商群雄。數位時代。 延伸查詢 | 29. | 盧昭燕(2009)。女性網購族 救了台灣零售業。數位時代。 延伸查詢 | 30. | De Chernatony, L.、Riley, F. D. O.(1998)。Modeling the components of the brand。European Journal of Marketing,32(11/12),1074-1083。 | 31. | Chen, Q.、Rodgers, S.(2006)。Development of an instrument to measure web site personality。Journal of Interactive Advertising,7(1),4-46。 | 32. | Freling, T. H.、Forbes, L. P.(2005)。An examination of brand personality through methodological triangulation。Journal of Brand Management,13,148-163。 | 33. | Harris, E. G.、Fleming, D. E.(2005)。Assessing the human element in service personality formation: personality congruency and the five factor model。The Journal of Services Marketing,19(4),187-197。 | 34. | Kim, J.、Baek, T. H.、Martin, H. J.(2010)。Dimensions of news media brand personality。Journalism & Mass Communication Quarterly,87(1),117-134。 | 35. | Johnson, L. W.、Soutar, G. N.、Sweeney, J. C.(2000)。Moderators of the brand image/perceived product quality relationship。Journal of Brand Management,7,425-433。 | 36. | Liu, F.、Li, J.、Mizersk, D.、Soh, H.(2012)。Self-congruity, brand altitude, and brand loyalty: a study on luxury brands。European Journal of Marketing,46(7/8),922-937。 | 37. | Okazaki, S.(2006)。Excitement or sophistication? A preliminary exploration of online brand personality。International Marketing Review,23(3),279-303。 | 38. | Park, S. E.、Choi, D.、Kim, J.(2005)。Visualizing e-brand personality: exploratory studies on visual attributes and e-brand personalities in Korea。International Journal of Human-computer Interaction,19(1),7-35。 | 39. | Sirgy, M. J.、Grewal, D.、Mangleburg, T.、Park, J.、Chon, K.、Claiborne, C. B.(1997)。Assessing the predictive validity of two methods of self-image congruence。Journal of die Academy of Marketing Science,25,229-241。 | 40. | Sung, Y.、Choi, M. S.(2012)。The influence of self-construal on self-brand congruity in the United States and Korea。Journal of Cross-Cultural Psychology,43(1),151-166。 | 41. | Swann, W. B. Jr.、De La Ronde, C.、Hixon, J. G.(1994)。Authenticity and positivity strivings in marriage and courtship。Journal of Personality and Social Psychology,66,857-869。 | 42. | Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。 | 43. | Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management,44(3),263-275。 | 44. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 45. | Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。 | 46. | Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science,13(3),265-291。 | 47. | Escalas, Jennifer E.、Bettman, James R.(2003)。You are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands。Journal of Consumer Psychology,13(3),339-348。 | 48. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。 | 49. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 50. | Aaker, Jennifer L.(1999)。The Malleable Self: The Role of Self-expression in Persuasion。Journal of Marketing Research,36(1),45-57。 | 51. | Maehle, Natalia、Otnes, Cele、Supphellen, Magne(2011)。Consumers' perceptions of the dimensions of brand personality。Journal of Consumer Behavior,10(5),290-303。 | 52. | Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15(2),139-168。 | 53. | 陳澤義、盧葦蓁(20061200)。透過品牌要素、廣告代言人形成品牌態度之研究:以少淑女流行服飾業為例。東吳經濟商學學報,55,35-67。 延伸查詢 | 會議論文1. | 陳森諒、巫喜瑞(2004)。產品置入對消費者態度與購買意願之影響--以美國影集「慾望城市」為例。2004管理思維與實務學術研討會。台北:銘傳大學。 延伸查詢 | 2. | Christodoulides, G.、Veloutsou, C.(2009)。The impact of self-congruity and brand relationships on brand equity facets。38th EMAC Conference。 | 學位論文1. | 邱瑋珍(2004)。品牌形象與品牌態度對購買意願之影響研究(碩士論文)。淡江大學,台北市。 延伸查詢 | 2. | 董彥欣(2010)。探討facebook粉絲專頁使用意圖及其對品牌形象、購買意願之影響:以KKBOX為例(碩士論文)。國立中正大學。 延伸查詢 | 3. | 李孟松(2010)。品牌個性一致性、產品涉入對消費者購買意願之影響--以台灣汽車市場為例(碩士論文)。國立交通大學。 延伸查詢 | 4. | 李家瑛(2009)。購物網站的品牌個性與消費者自我概念一致性之研究(碩士論文)。中國文化大學。 延伸查詢 | 5. | 李可立(2014)。自我一致性與情感品牌依附對Apple消費者購買行為之研究(碩士論文)。國立中山大學。 延伸查詢 | 6. | 吳昭賢(2004)。自我一致性、品牌態度與品牌忠誠度關係之研究(碩士論文)。朝陽科技大學。 延伸查詢 | 7. | 陳姿吟(2009)。休閒飯店品牌個性之研究--以溪頭地區飯店為例(碩士論文)。亞洲大學。 延伸查詢 | 8. | 林志穎(2008)。網路品牌個性對品牌權益之影響(碩士論文)。國立臺北大學。 延伸查詢 | 9. | 鄭英輝(1998)。品牌人格與產品類別對品牌延伸評價的影響(碩士論文)。國立中央大學,臺北。 延伸查詢 | 10. | Parker, B. T.(2005)。This brand's for me: Brand personality and user imagery based self-congruity(博士論文)。University of Florida。 | 圖書1. | Carpenter, P.(2000)。EBrands: Building an Internet Business at Breakneck Speed。Boston, MA:Harvard Business School Press。 | 2. | Ries, A.、Ries, L.(2000)。The 11 Immutable Laws of Internet Branding。London::HarperCollins Publishers。 | 3. | Sirgy, M. J.(1986)。Self-congruity: Toward a theory of personality and cybernetics。New York, NY:Praeger。 | 4. | Aaker, D. A.、Joachimsthaler, E.(2000)。Brand leadership。New York, NY:The Free Press。 | 5. | Sheth, Jagdish N.、Mittal, Banwari、Newman, Bruce I.(1999)。Customer Behavior: Consumer Behavior and Beyond。The Dryden Press。 | 6. | Rosenberg, M.(1979)。Conceiving the self。New York, NY:Basic Books。 | 7. | 陳寬裕、王正華(2011)。論文統計分析實務:SPSS與AMOS的運用。臺北:五南圖書出版有限公司。 延伸查詢 | 8. | Neal, W.、Strauss, R.(2008)。Value creation: the power of brand equity。Boston, MA:South-Western College Publishers。 | 9. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 | 10. | Kotler, Philip、Keller, Kevin Lane(2005)。Marketing Management。Prentice-Hall。 | 11. | Aaker, David A.(1996)。Building Strong Brands。Free Press。 | 其他1. | 吳依恂(2009)。GOHAPPY線上購物疑似個資外洩要快樂購、不要詐騙,http://www.informnationsecurity.com.tw/article/article_detail.aspx?aid=5256#ixzz2mQjkaFLa。 延伸查詢 | 2. | 王義智(2015)。臺灣產業科技前瞻研究計畫岸電商平臺競合形勢展望研究,http://www.taiwanforesight.org.tw/Files/ActivityFile/201541415291_150409_02_2025%E6%88%90%E6%9E%9C%E7%99%BC%E8%Al%A8%E6%9C%83_%E5%85%A9%E5%B2%B8%E9%9B%BB%E5%95%86%E5%B9%B3%E8%87%BA%E7%AB%B6%E5%90%88%E5%BD%A2%E5%8B%A2%E5%B1%95%E6%9C%9B%E7%A0%94%E7%A9%B6.pdf。 | 3. | Ezprice公關室(2013)。台灣前十大購物平台商品數排行榜--2013年1月,http://news.ezprice.com.tw/363/#.Up4GUcQW3pv。 延伸查詢 | 4. | 陳宣如(20130408)。服裝、美妝、家電PK 網購拚年千億市場,http://news.tvbs.com.tw/entry/205371。 延伸查詢 | 5. | 李麗滿(20130101)。PayEasy實體化業績上衝30億,http://tw.news.yahoo.com/payeasy%E5%AF%A6%E9%AB%94%E5%8C%96-%E6%A5%AD%E7%B8%BE%E4%B8%8A%E8%A1%9D30%E5%84%84-213000077-finance.html。 | 6. | 創市際(2012)。ARO/MMX觀察:零售暨子類別使用情形,http://news.ixresearch_com/?p=6194。 延伸查詢 | 7. | 鄒家彥(20120814)。PayEasy獲利下滑,傳詹宏志將回鍋救火,http://techorange.com/2012/08/14/payeasy-chainnan/。 延伸查詢 | 8. | 經濟部(20131122)。第13屆經濟部「網獎」得主揭曉!,http://www.e21.org.tw/news_detail.php?autono=32。 延伸查詢 | 9. | 魏紜鈴(2009)。網購安全嗎? Yahoo、PChome消費者最常打165專線,http://www.informationsecurity.com.tw/article/aiticle_detail.aspx?aid=5481#ixzz2mQkAkFvE。 延伸查詢 | 10. | 簡立宗(20131126)。GOHAPPY專櫃精品快樂購,http://www.chinatimes.com/newspapers/20131126000397-260210。 延伸查詢 | 11. | InterBrand(2012)。Best Global Brands 2012,http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx。 | 圖書論文1. | Batra, R.、Lehmain, D. R.、Singh, D.(1993)。The brand personality component of brand goodwill: some antecedents and consequences。Brand equity and advertising。NJ:Lawrence Eribaum, Hilisdale Associates。 | |