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3. | Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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5. | 高宏揚(2008)。運動品牌代言人可信度來源因素分析。咸寧學院學報,28(2),170-171。 延伸查詢![new window](/gs32/images/newin.png) |
6. | Hung, K.(2014)。celebrity sells: A dual entertainment path model of brand Endorsement?。Journal of Advertising,43(2),155-166。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Koo, Gi-Yong、Ruihley, Brody J.、Dittmore, Stephen W.(2012)。Impact of perceived on-field performance on sport celebrity source credibility。Sport Marketing Quarterly,21(3),147-158。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Parker, H. M.、Fink, J. S.(2012)。Arrest record or openly gay: The impact of athletes' personal lives on endorser Effectiveness。Sport Marketing Quarterly,21(2),70-79。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Madrigal, R.(2000)。The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products。Journal of Advertising,29(4),13-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Miciak, Alan R.、Shanklin, William L.(1994)。Choosing Celebrity Endorsers。Marketing Management,3(3),50-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Gwinner, Kevin、Swanson, Scott R.(2003)。A model of fan identification: antecedents and sponsorship outcomes。The Journal of Services Marketing,17(3),275-294。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | 梁懷良、高月慈、林鉦棽(20110900)。A Review of Athlete Endorser-Product Fit Studies。臺灣體育運動管理學報,11(3),191-213。 延伸查詢![new window](/gs32/images/newin.png) |