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題名:運動球星代言人可信度對品牌認同度與購買意願影響之研究--以2014年世界盃足球賽NIKE為例
書刊名:運動與遊憩研究
作者:李城忠蘇智鈴楊秀瑩
作者(外文):Lee, Cheng-jongSu, Chih-lingYang, Hsiu-ying
出版日期:2016
卷期:10:3
頁次:頁15-26
主題關鍵詞:吸引力可靠性專業性曝光率AttractionDependabilityProfessionExposure
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:2
  • 點閱點閱:8
期刊論文
1.Onkvisit, Sak、Shaw, John(1987)。Self-concept and image congruence: some research and managerial implications。Journal of Consumer Marketing,4(1),13-23。  new window
2.Graeff, T. R.(1996)。Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption。Psychology and Marketing,13(5),481-499。  new window
3.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。  new window
4.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
5.高宏揚(2008)。運動品牌代言人可信度來源因素分析。咸寧學院學報,28(2),170-171。  延伸查詢new window
6.Hung, K.(2014)。celebrity sells: A dual entertainment path model of brand Endorsement?。Journal of Advertising,43(2),155-166。  new window
7.Koo, Gi-Yong、Ruihley, Brody J.、Dittmore, Stephen W.(2012)。Impact of perceived on-field performance on sport celebrity source credibility。Sport Marketing Quarterly,21(3),147-158。  new window
8.Parker, H. M.、Fink, J. S.(2012)。Arrest record or openly gay: The impact of athletes' personal lives on endorser Effectiveness。Sport Marketing Quarterly,21(2),70-79。  new window
9.Madrigal, R.(2000)。The influence of social alliances with sports teams on intentions to purchase corporate sponsors'€™ products。Journal of Advertising,29(4),13-24。  new window
10.Miciak, Alan R.、Shanklin, William L.(1994)。Choosing Celebrity Endorsers。Marketing Management,3(3),50-59。  new window
11.Gwinner, Kevin、Swanson, Scott R.(2003)。A model of fan identification: antecedents and sponsorship outcomes。The Journal of Services Marketing,17(3),275-294。  new window
12.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
13.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
14.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
15.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
16.梁懷良、高月慈、林鉦棽(20110900)。A Review of Athlete Endorser-Product Fit Studies。臺灣體育運動管理學報,11(3),191-213。new window  延伸查詢new window
會議論文
1.薛瓊娟、李城忠(2008)。運動選手之代言人可信度對品牌形象與購買意願影響之研究--以王建民為例。2008第七屆運動事業管理學術研討會。彰化:大葉大學。  延伸查詢new window
學位論文
1.洪小晶(2011)。運動贊助對品牌認同、購買意願之研究--以捷安特為例(碩士論文)。大葉大學。  延伸查詢new window
2.莊易霖(2007)。品牌認同和社群參與對社群忠誠度影響之研究(碩士論文)。淡江大學。  延伸查詢new window
3.谷曉茜(2003)。精品業之品牌及組織認定對員工效能的影響(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.程紹同(2001)。第5促銷元素:運動贊助行銷新風潮。臺北:滾石文化。  延伸查詢new window
2.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
3.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
 
 
 
 
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