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4. | Geuens, M.、De Pelsmacker, P.、Faseur, T.(2011)。Emotional Advertising: Revisiting the Role of Product Category。Journal of Business Research,64(4),418-426。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | 蕭至惠、蔡進發、郭依儒(20110600)。自我建構與自我複雜度對共品牌評價的影響。管理學報,28(3),267-287。 延伸查詢![new window](/gs32/images/newin.png) |
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7. | 葉桂珍(20130100)。在地運動贊助者知覺的影響因素與效益分析--以臺灣職棒臺南區比賽為例。管理評論,32(1),17-37。 延伸查詢![new window](/gs32/images/newin.png) |
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16. | Bergkvist, L.、Rossiter, J. R.(2008)。The Role of Ad Likability in Predicting an Ad's Campaign Performance。Journal of Advertising,37(2),85-97。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Huang, M.、Cai, F.、Tsang, S. L.、Zhou, N.(2011)。Making Your Online Voice Loud: The Critical Role of WOM Information。European Journal of Marketing,45(7),1277-1297。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Neal, W.-D.(2000)。For most Consumers, Loyalty Isn’t Attitude。Marketing News,10(7),1-4。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Tseng, C.-H.、Kuo, H.-C.、Chen, J.-M.(2014)。Do Types of Vrtual Community Matter for the Effects of Online Advertisement and Electronic Words of Mouth?。Marketing Review,11,28-49。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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