In the modern society, the people stress rapid and convenient, in this aspect, 7-11 have already occupied a tremendous market, 7-11 provide diverse service, take goods, send goods, pay the fee, sell coffee and ice cream , every kind of daily necessities and food, certain part 7-11 install parking lot and dining area, bring the customer the tremendous convenience. Explore into the current conditions analysis of the university student to 7-11 satisfactions, difference test, providing the improvement suggestion to the operator. Adopts a random sampling by questionnaire survey and totally sends out 250 questionnaires, effective recovery rate 100%. The main conclusion: Petty cash, in "the service quality", "promote sales the way" and "total customer's satisfaction" factor, "above 3,501 dollars" was more than "2,501-3,500 dollars". The department, in "the services quality" factor, achieve the significant level. The recommendation : provide to consume to fulfil the quota present and FACEBOOK to beat the card to give a special discount.