Naming a street, like naming a child, is a great responsibility. Our names typically stay with us for our entire lives and street names might remain unchanged for hundreds of years. Street names must be carefully considered as they do not readily change - they become part of a collective memory among residents and have far-reaching impact, even on real estate prices. Street names and street patterns tend to be interrelated, often creating a synergy effect in grid plans. This article examines the primary and secondary aspects of street naming. Street naming schemes of Beijing, Taipei, Washington DC, and New York City are introduced. Ancient and modern approaches to street naming in both East and West are discussed to propose recommendations for future reference.