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題名:競爭市場下的國道客運營運策略--以北宜走廊為例
書刊名:都市交通
作者:鍾智林 引用關係黃晏珊林怡萱
出版日期:2014
卷期:29:2
頁次:頁22-30
主題關鍵詞:客運營運策略臺北宜蘭走廊市場區隔Bus operation strategyTaipei-Yilan corridorMarket segmentation
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:23
  • 點閱點閱:8
臺北宜蘭為高度競爭的運輸走廊,現有首都、葛瑪蘭、國光和大都會等四軍客運服務,平日雙向往返約1,260班次,假日達1,700班次。本研究藉由文獻回顧、觀察、站設等方式,歸納出在高度競爭市場脫穎而出的關鍵因素為「服務」與「路線」。各客運公司均積極提供新穎而獨特的服務,如便利商店取票、具輪椅升降設備的大客車等,並在臺北及宜蘭端設置多個停靠站,分別從各主要客運或捷運轉運站發車,避免客源重疊,亦發行鐵公路聯票以擴大服務範圍。臺北-宜蘭走廊現階段公車業者間良性競爭,加以公部門致力改善公共運輸環境,已成為綠色運輸的典範。
Taipei-Yilan is one of the busiest transportation corridors in Taiwan. There are approximately 1260 daily round-trip bus services on weekdays and 1700 on weekends. These services are offered by four companies: Kamalan Bus, Capital Bus, King Bus, and Metropolitan Bus. Our literature review, observations and interviews indicate that service and route selection are critical to standing out in this competitive market. With regard to service, the bus companies focus on innovative ideas to make themselves unique, e.g., passengers can collect tickets in the convenience store chains, some buses are equipped with a lift for passengers in wheelchairs, etc. With regard to route selection, each bus company has multiple stops at Taipei and Yilan ends, connecting distinct bus or metro transfer stations to boost the ridership. Joint bus-rail tickets are also issued to expand passengers' accessibility. The extreme, but healthy competition between the bus companies and the effort put into improving public transit by government agencies has shaped the Taipei-Yilan corridor as a model of green transport.
期刊論文
1.張勝雄、周駿呈、劉建良(20000600)。公車服務品質與駕駛員管理策略之探討。都市交通,15(2),16-26。new window  延伸查詢new window
2.任維廉、胡凱傑(20010600)。大眾運輸服務品質量表之發展與評估--以臺北市公車系統為例。運輸計劃,30(2),371-407。new window  延伸查詢new window
3.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
會議論文
1.潘婉茹、吳信宏、謝俊逸(2007)。應用IPA模式檢視國光客運乘客之服務品質需求。中華民國品質學會第43屆年會暨第13屆全國品質管理研討會。  延伸查詢new window
學位論文
1.陳宏佳(2013)。國道客運服務品質缺失辨識與改善策略-以H國道客運公司為例(碩士論文)。中華大學。  延伸查詢new window
2.李濬麟(2009)。品牌形象、服務品質及接駁服務對遊客滿意度與重遊意向之影響--以首都客運北宜線為例(碩士論文)。中華大學。  延伸查詢new window
 
 
 
 
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