上海世博會「臺灣館」於2010年展覽結束後，跨海落腳於新竹市，新竹市並規劃成立「世博臺灣館產創園區」，預定於2012年完成設置及營運，其後世博臺灣館將成為新竹市的亮點。而新竹科學園區於1980年設立後，歷經30餘年的發展，已使新竹市成為台灣地區科技的重鎮。新竹市向以「國際化」、「科學化」及「生活化」為發展之願景，以期提升城市之國際形象，然而，依據統計資料顯示，新竹市2010年每十萬人道路交通事故傷亡人數1,863的人（臺灣地區平均值為1,281人）；每日發生有人受傷交通事故件數15.7件，年有7千人因交通事故受到傷害。比較起新竹市2010年全年暴力犯罪發生率16.7件（每十萬人暴力犯罪發生件數）及全年暴力犯罪發生數僅的件而言，因發生幼童事故造成人員傷亡，遠遠甚於暴力犯罪事件。另外，新竹市每萬輛機動車肇事數為144.7件，遠高於臺灣地區之平均值102.1件。雖然調查發現多數道路事故屬於可避免的人為因素，但道路交通安全事涉政府多個部門，屬公共安全重大議題，民眾因交通事故造成的傷亡，常為不可承受之重。另依據2012年3月國內人口成長統計分析資料，新竹市人口成長率為14.65%，高於全國平均數9.38%，並為全國人口成長率最高縣市，足見其為具有特展潛力的小都會城市。再依據我國人口對於車輛持有率統計分析資料，新竹市小客車持有率為28.8%、機車持有率則高達64.8%。此外，2010年新竹市平均每人享有道路面積為11.44平方公尺，遠低於台灣地區平均每人享有道路面積21.56平方公尺。種種不利的客觀條件因素及統計數字，對於從事道路交通安全的工作者而言，無疑是更為艱鉅的挑戰。

Shanghai World Expo ＂Taiwan Pavilion＂ at the end of 2010 shows across the sea settled Hsinchu City, Hsinchu City and plan the establishment of ＂Taiwan Pavilion Industrial Innovation Park＂, as the highlight of Hsinchu. And after the Hsinchu Science Park was established in 1980, has become a city of Hsinchu in Taiwan to make science and technology. Hsinchu to as ＂internationalization＂, ＂scientific＂ and ＂daily life＂ for the development of the vision, but according to statistics, Hsinchu 2010 road traffic accidents per 100,000 casualties 1,863 people (an average of 1,281 Taiwan people); daily occurrence in injury accidents Pieces 15.7, 7,000 people a year due to traffic accidents hurt. Compared to occur throughout the year, Hsinchu 2010 16.7 violent crimes and annual incidence of violent crimes (violent crimes per 100,000 people occur Pieces) number only 69, the accident caused no casualties, even more than violent crime . Another million vehicles per accident Hsinchu number 144.7, well above the average of the Taiwan Area 102.1. However, investigations were man-made factors can be avoided, but the road traffic safety matters involving government departments, public safety is a major issue. Another basis in March 2012 statistical analysis of domestic population growth, population growth rate 14.65% Hsinchu, Taiwan is higher than the average 9.38% for the highest population growth rate in Taiwan cities and counties, which shows it is a small city with development potential city. And then based on the vehicle population in Taiwan hold rate information, Hsinchu minibus holds 28.8% of motorcycle ownership rate is as high as 64.8%. In addition, in 2010 the average person enjoys Hsinchu area of 11.44 square meters of road, far below the average per capita road area in Taiwan enjoyed 21.56 m. Unfavorable objective conditions and statistics for workers engaged in road traffic safety, no doubt, is a more formidable challenge.